Welcoming you all to ‘The Year of Video Marketing,’ as businesses find new, inventive ways to communicate to their target group, we have now reached the ultimate level of it by promoting and advertising in an all new way. We all know that we remember much of anything only when it leaves an impact on us, in that case the videos stand out on Social Media, giving customers a quick highlight of a product without overwhelming them with text or any other boring elements. What’s more interesting is that in less than thirty seconds, any customer can get the information he needs about a business through a short yet appealing video.

Thanks to all the upgrades and developments in tech tools and software, it’s easier than ever to build such a fun video at minimum cost. It is one ultimate way for the businesses to reach out and spread awareness about their Brands. So here are few things your video marketing strategy can include and make it go viral –

Know your publishing schedule or strategy –

Like how you maintain a strategy or a timeline for your tweets and Facebook posts to run consistently, your video marketing plan too needs attention. Rather than posting one video about a new product, think of your entire Campaign in terms of a series, like the ‘Game of Thrones’. What type of story can you tell them and how curious can you leave them? This alone can build your interaction level to over weeks and those interactions certainly get converted once in a while for sure.

Once you’ve decided on the content of your videos, set up a plan. Strategize the videos out evenly; give them time to lead up to a big product launch or event. Keep this strategize of new video campaigns going on as that can keep your brand fresh in the minds of your customers.

Keep the videos short –

We need to know that Social media has revolutionized the way online users communicate with each other and that isn’t surprising to many though, with short and concise statements overthrowing the longer forms of content. Here’s what’s new, the micro-video applications shorten videos to less than ten seconds, making them perfect for sharing across social sites. Such formats help customers to quickly view a message as they scroll through their social media feeds. Many brands can use this to send a message that will be seen by a larger audience which eventually can become an important part of their marketing activity.

Add demos and tutorials –

This is an important window to help bond with your customers, and it can be done by posting tutorials or few tips relevant to your line of work. This may look as though you will be giving away your secrets to someone, but wait; you’ll actually establish yourself as a subject matter expert, providing viewers exactly what they want to learn about your business. For example, a baker could offer tips on baking ideas or recipes.

Don’t forget your customer –

What can be an even better way to connect with your customers is to put them behind the camera. Some user generated content is more likely to be appealing than just a company generated content. Instead of spending all your life coming up with a script and producing a powerful video to justify it, invite your customers to create one of their own for a change. You can also offer a prize as a reward for the best video showcasing customer use of your product and you’ll likely get an overwhelming response from others too.

Also one important thing every marketer forgets after making a beautiful video is to attach a call to action button to get responses. Apart from that video marketing is a great way for brands to stand out from their text based competitors in the current market. When you have struck all right chords with this then your campaign can help your brand reach new consumers and turn them into loyal customers in no time.

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