Not to spoil your anticipation, but here to surprise you on the discover that Eye Tracking is not exactly a novelty as such but in fact, it has been here for many years of psychological research and study.

Having the tight relationship between eye movements and the human cognition, it makes sheer intuitive sense to understand and utilize eye Tracking as the experimental method in order to gain insight into eye movement relatively to the brain activity.

You must be wondering if eye tracking is old news, then how come it is the latest feeds in human behavior research?

Wait, let‘s rewind. Factually studies indicate of eye movements based on mere observation stretch to over centuries back.  Possibly around 50 years later, the first eye tracker was built, yes it was! Containing a large metal stand for the respondent‘s head along with two full-sized cameras pointing toward each eye just like how you could imagine in those olden day cartoons. It was nothing close to the most enjoyable experimental setup, if you are thinking of Frankenstein.

It is viable to say eye tracking has come a long way. Along with the evolution of computer technology, eye tracking became less intrusive and more affordable, also accessible to the right people, and its sessions increasingly comfortable and easy to set up. To be clearer by now the scary head-mounts had disappeared.

In the most recent study in this field, the HCI also known as Human Computer Interaction has given a great breakthrough, so we will tell you what is Human Computer Interaction? Basically, the HCI refers to any kind of interaction that happens between a human and a computer of similar kind. Think about laptops, tablets, smart phones, simulators. Then think about websites, mobile apps, and virtual reality. Do you get the idea?

(Image Source: Google)

Okay, in brief, one such example to the eye testing are websites, one emerging field utilizing eye tracking as methodology is the usability and user experience testing to yield better results. Eye tracking for website testing is a classic although the simulation part plays major in here, where driving behavior research utilizes the head-mounted eye tracking technology along with a number of other biometric sensors in a virtual reality (VR) to gain a better understanding of what runs in human minds in hazardous situations while driving. It decodes all about where do drivers concentrate when they face obstacles on the street? Or how does talking on the phone affect driving behavior? Also how exactly does speeding compromise visual attention in humans while driving? Fairly all these insights can help improve hazard awareness and, for instance, be applied to safe driving trainings and the development of further electronic driving aids in the future.

Well, lately neuroscience and psychology also thrive on eye tracking researches and newer discoveries in the field. So wait to know more, of course you got to stay with us, read more on www.neuroconnect.in