If you’re a business owner considering expanding your market to the U.S., you might wonder where to start. Well, tell you what. Austin, Texas might be the right City for you. … Read More
B2B marketing, or business-to-business marketing, involves the promotion of products or services from one business to another. Unlike B2C marketing, which targets consumers, B2B marketing fo… Read More
Account-based marketing has emerged as an invaluable driver of top engagement and revenue in the changing landscape of B2B marketing. The essential ingredients to ABM success are provided by… Read More
Reporting to the CRO, we’re looking for a drivenVice President of Marketing at Coconut Software, you will play a pivotal role in shaping and executing our marketing strategy. Your prim… Read More
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In the staffing industry, a strong sales-forward culture has always been the cornerstone to generating leads and new business. However, traditional sales tacti… Read More
Are you looking to take your sales to the next level? Expanding your business in California could be what your business needs. As the 5th largest economy in the world since 2017, California… Read More
Pardot, a powerful marketing automation platform owned by Salesforce, empowers organizations to streamline their marketing efforts, nurture leads, and drive revenue growth through targeted c… Read More
85% of B2B companies name lead generation as the most important marketing objective. The success of any B2B enterprise depends on effectively identifying and engaging potential clients who a… Read More
Customer acquisition is essential for driving growth and sustaining success. And as essential as it is, it is equally nuanced.
B2B customer acquisition refers to the process of identifyin… Read More
👋 About Us
Lunio is a speedily-growing with ambitious growth targets, and our people are our secret weapon. We have headquarters in Manchester City Centre, and offices in London, al… Read More
In the present modern business environment, obtained sales targets play a significant role in the prosperity and proliferation of each organization. Nevertheless, modern sales approaches of… Read More
The real economy employs 3 billion people in frontline jobs, yet frontline teams are still left to choose between paper and Excel or decade-old workforce management solutions to take care of… Read More
If the power goes out even for a short time it can cause big problems. Servers won’t be available and data should get messed up if a laptop shuts down all of a sudden. There are s… Read More
According to Gartner, over 70% of enterprises will adopt industry cloud platforms by 2027, up from less than 15% in 2023, highlighting the growing opportunity for SaaS businesses in the comi… Read More
Sales and Marketing: How to Drive Business Growth
Hey, guys! Can I ask you something? What is behind the success of every business? Exactly, sales and marketing! These two influential dep… Read More
In modern marketing, precision, and personalization have become very important. The same is applicable for Account-Based Marketing (ABM). Why is it important to study ABM tech stack? Let&rsq… Read More
SaaS marketing, or Software as a Service marketing, refers to the strategic efforts and tactics employed to promote and sell cloud-based software solutions. Unlike traditional software produ… Read More
Social Media Marketing Spend: How to Avoid Burning Cash
You’ve undoubtedly heard the buzz – social media marketing is the latest trend every business must jump on. Brands are… Read More
Having a tough time finding the decision-makers among your target audience? ZoomInfo can help you zero in on the data, offering features that reveal contact details, extract insights from em… Read More
Andy Weiss
CMO | Ceipal
Andy Weiss, CMO of Ceipal, discusses integrating storytelling with demand generation, adapting to market changes, and proving mark… Read More
The “ Multi-Touch Marketing Attribution Software – Market Development Outlook” report has been added to HTF Market Intelligence repository. The study covers an in-dept… Read More
Visual merchandising is a multifaceted aspect of retail marketing that encompasses various strategies, techniques, and innovations aimed at creating engaging and immersive shopping experienc… Read More
Whether you are launching a product or updating an existing go-to-market strategy, your organization needs a solid GTM strategy to reach the right audience, drive revenue, and sustain econom… Read More
Looking for the right lead generation service can be tricky. Businesses often face issues like high costs, poor lead quality, and difficulties integrating these services into their existing… Read More
Content curation involves the process of discovering, organizing, and sharing relevant content from various sources to meet the needs and interests of a target audience. Unlike content creat… Read More
This article has been contributed by Samyak Tripathi, Account Based Marketing Expert at Grux.digital.ABM has become a category on its own in the last couple of years, a vast pool of tec… Read More
Ah, yes—you’re on the hunt for the best lead generation agencies.
Without a steady supply of qualified leads, businesses cannot exist, let alone thrive. That’s why the m… Read More
More than 85% of salespeople agree that purchasing sales leads is key to meeting their goals. This underscores how important good leads are for sales success.
Yet, it can be tough to… Read More
Account-based marketing (ABM) is an essential component of B2B marketing since it actively targets and engages particular accounts. This tailored strategy carefully takes into consideration… Read More
The “Moment of Truth” (MoT) refers to any point at which a customer interacts with a brand, product, or service to form or change an impression about that particular brand or pro… Read More
A Developer Advocate, also known as a Developer Evangelist, is a role that bridges the gap between external developers and a company, primarily focusing on building and nurturing a community… Read More
Unveiling the Lead Gen Maze: Choosing the Best Lead Generation Service for Your Business
In today’s cutthroat business environment, a steady stream of high-quality leads is the life… Read More
Nostalgia marketing is a marketing strategy that leverages sentimental or emotional connections to past experiences, memories, or cultural phenomena to evoke positive feelings and influence… Read More
Firmographic segmentation is a marketing strategy that involves dividing a market into segments based on characteristics related to businesses or organizations rather than individual consume… Read More
Customer retention rate is a critical metric that measures the percentage of customers that a business retains over a specific period. It provides valuable insights into customer loyalty, sa… Read More
Brand personality is the unique set of traits, characteristics, and values that define how a brand behaves, communicates, and interacts with consumers. It encompasses human-like attributes s… Read More