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The blog about business models, growth hacking, and marketing. Here you will find the best resources and knowledge to grow your business.
Customer Intimacy In A Nutshell
2022-10-02 13:15
Customer intimacy measures the attentiveness with which a company can meet consumer needs. One of the best definitions of the concept comes from strategy experts Michael Treacy and Fred Wier… Read More
What Happened To QPay?
2022-10-01 09:59
QPay is a university payment platform for students, societies, and unions that aims to enhance the campus experience. The platform was created in 2015 by Andrew Clapham and Zaki Bouguett… Read More
Tesla Distribution Strategy
2022-09-29 19:59
Tesla’s business model relies on a direct distribution strategy, where the sales of its cars go through its online e-commerce or its physical stores. Tesla borrowed Apple’s playb… Read More
Who Owns Zara?
2022-09-28 07:18
Inditex owns Zara, the Spanish fashion empire owned by Amancio Ortega, whose net worth in 2022 stood at over $50 billion, making him the wealthiest man in Spain. Zara is the most important a… Read More
What Is Cleantech?
2022-09-23 17:36
Cleantech is an umbrella term for any process, product, or service that harnesses a renewable energy source to eliminate or reduce emissions and/or waste. Understanding cleantech While… Read More
27 Blockchain Frameworks You Need To Know!
2022-09-18 15:40
Web3 Web3 describes a version of the internet where data will be interconnected in a decentralized way. Web3 is an umbrella that comprises various fields like semantic web, AR/VR, AI at s… Read More
Founder-Problem Fit
2022-09-16 21:31
Founder-Problem Fit, as defined by Roelof Botha, partner at Sequoia, is a situation where the founder is fully committed to solving a hard problem. So much so that the founder can overcome a… Read More
Demand Generation In A Tech-Driven World
2022-09-16 20:35
In the tech-driven start-up world, we focus a lot on the practical side of things (which is fine), but we overlook the other side: demand generation. The master of demand generation is Ni… Read More
What Is Conflict Theory?
2022-09-16 19:49
Conflict theory argues that due to competition for limited resources, society is in a perpetual state of conflict. Understanding conflict theory Conflict theory was developed by German… Read More
Diathesis-Stress Model
2022-09-16 18:44
The diathesis-stress model states that mental disorders arise from a combination of stressful life circumstances and genetic predisposition. Understanding the diathesis-stress model Th… Read More
What Is Value Creation?
2022-09-16 17:33
Value creation is the process of a business creating products and services that its customers find consistently useful. Understanding value creation Value creation is a fundamental asp… Read More
History Of AWS
2022-09-16 17:30
Not all cloud businesses are born equal. Some context below for Q2 of 2022:– Amazon AWS = $19.7B – Microsoft Intelligent Cloud = $20.9B (Note: this is a larger segment… Read More
What Is Sociotechnical Systems Theory?
2022-09-16 15:40
Sociotechnical systems theory (STS) is an organizational design approach with a core focus on the interaction between people and technology. Understanding sociotechnical systems theory… Read More
What Is An Adhocracy?
2022-09-16 15:34
An adhocracy is an informal but flexible type of business management or organizational culture that favors employee intuition, initiative, and empowerment. Understanding adhocracies Th… Read More
Venture Capital Vs. Private Equity
2022-09-16 15:27
Venture capital (VC) is money invested into start-ups or similarly young businesses with potential for long-term growth. Private equity (PE) investment is any capital directed toward a pr… Read More
Private Equity Vs. Hedge Fund
2022-09-16 13:00
Private equity funds invest capital into a public or private firm to acquire a controlling stake in that firm. This money can be put to use in numerous ways, such as the strengthening of a b… Read More
What Is Market Depth?
2022-09-16 06:20
Market depth shows the various buy and sell orders that have been placed on the market for a particular security. It is normally arranged in a table of live bid-ask prices with the total num… Read More
Responsive Search Ads
2022-09-16 06:19
Responsive search ads (RSAs) are those that can be customized based on the end user’s search query with multiple headlines and descriptions. Understanding responsive search ads I… Read More
Enterprise AI
2022-09-15 16:00
Enterprise AI is a set of products and services offered to enterprise companies, based on building custom machine learning models, which can take over various tasks, and be integrated at sca… Read More
Strategy Vs. Operations
2022-09-15 11:09
Strategies are roadmaps that outline a company’s vision for the future and how supporting goals and objectives will be achieved. Operations, on the other hand, define how each departme… Read More
Plan Vs. Strategy
2022-09-15 11:05
A strategy determines what an organization needs to do to meet business objectives. A plan outlines how the strategy will be executed. It may take the form of an outline, scheme, program, bl… Read More
Apple Marketing Mix Case Study
2022-09-15 11:04
From one juggernaut to another, now we will describe Apple’s marketing mix according to product, price, promotion, and place. Product Apple’s product mix is mostly confined… Read More
Strategy Vs. Tactics
2022-09-15 11:00
Organizations create strategies to define overarching goals and how they intend to reach them. Tactics describe the individual steps and actions that allow the strategy to be carried out… Read More
Deep Learning Vs. Machine Learning
2022-09-15 10:33
Machine learning is a subset of artificial intelligence where algorithms parse data, learn from experience, and make better decisions in the future. Deep learning is a subset of machine l… Read More
Enterprise Sales
2022-09-15 06:48
Enterprise sales describes the procurement of large contracts that tend to be characterized by multiple decision-makers, complicated implementation, higher risk levels, or longer sales cycle… Read More
Social Enterprise Business Model
2022-09-14 16:40
The social enterprise business model combines the commercial logic of the corporate sector and the social impact of the charity sector. Thus, it’s a hybrid model that serves to create… Read More
What Is An E-business Model?
2022-09-14 16:27
E-business models utilize advanced communication technologies and digital information to streamline various business processes online. These processes include customer relationship managemen… Read More
Law Of Diminishing Returns
2022-09-14 16:06
The law of diminishing returns is an economic principle. The principle states that after a certain optimal point has been reached, an additional factor of production causes a relatively smal… Read More
Law Of Unintended Consequences
2022-09-14 16:05
The law of unintended consequences was first mentioned by British philosopher John Locke when writing to parliament about the unintended effects of interest rate rises. However, it was popul… Read More
Entrepreneur In Residence
2022-09-14 14:25
An entrepreneur in residence (EIR) describes an entrepreneur that is recruited by a venture capital firm to develop a new business. Understanding entrepreneurs in residence When a star… Read More
Outsourcing Vs. Offshoring
2022-09-14 11:46
Outsourcing is used by companies to contract specific tasks or processes out to a third party. Offshoring, on the other hand, is the process of moving tasks or processes overseas that wer… Read More
DevOps Methodology
2022-09-14 10:21
A DevOps methodology is a suite of practices, tools, and philosophies that combines software development (Dev) and information technology operations (Ops). Understanding DevOps DevOps… Read More
Market Expansion Strategy
2022-09-13 18:33
In a tech-driven business world, companies can move toward market expansion by creating options to scale via niches. Thus leveraging transitional business models to scale further and take ad… Read More
Growth Mindset Examples
2022-09-12 20:23
At its core, a growth mindset sees opportunities instead of obstacles. Despite scientific evidence to the contrary, many individuals believe their intelligence, talents, and skills do not ad… Read More
Promotional Channels Examples
2022-09-12 20:12
Promotional channels, sometimes referred to as marketing channels, are used by an organization to advertise its products and services and communicate with the target audience.News coverage i… Read More
Growth Engineering In A Nutshell
2022-09-12 17:59
Growth engineering is a systematic, technical approach to the improvement of conversion and the user experience. Combined with business engineering it helps business people build valuable co… Read More
Six Paths Framework In A Nutshell
2022-09-12 17:47
The six paths framework was created by Chan Kim and Renee Mauborgne, authors of the bestselling 2005 book Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irr… Read More
What Is The Kirkpatrick Model?
2022-09-12 17:22
The Kirkpatrick model is a framework used to analyze and evaluate the results of training and educational programs.  Understanding the Kirkpatrick model The Kirkpatrick model was… Read More
2022-09-12 17:14
Learning cycles explain how people learn from experience over multiple phases, with the last phase often followed by the first to facilitate progression. One of the first proponents of le… Read More
2022-09-12 17:11
The SECI model is a framework that explains how explicit and tacit knowledge is converted into organizational knowledge. Understanding the SECI model Knowledge is often the key source… Read More
TOWS Matrix Vs. SWOT Analysis
2022-09-12 07:11
The TOWS Matrix is an acronym for Threats, Opportunities, Weaknesses, and Strengths. It’s a variation on the SWOT Analysis, and it tries to address some of the weaknesses of… Read More
Mnemonic Techniques
2022-09-12 06:34
Mnemonic techniques, also known as mnemonic devices, describe various ways in which an individual can memorize ideas with patterns. As a memorization tool, mnemonic techniques are as nume… Read More
History Of Snapchat
2022-09-09 18:25
Snapchat was initially conceived by former Stanford University students Bobby Murphy, Reggie Brown, and Evan Spiegel. The characteristic feature of Snapchat where pictures and messages a… Read More
Characteristics Of Qualitative Research
2022-09-09 18:15
Qualitative research is performed by businesses that acknowledge the human condition and want to learn more about it. Some of the key characteristics of qualitative research that enable prac… Read More
Quality Circle In A Nutshell
2022-09-09 17:25
A quality circle is a team of employees who come together regularly to identify and solve problems specific to their work area. Understanding quality circles The quality circle is a pa… Read More
History Of Coca-Cola
2022-09-09 16:09
The cola beverage which gave rise to The Coca-Cola Company was invented in 1886, so it is perhaps no surprise that the drink and the company itself has a long and storied history. In this… Read More
History Of Youtube
2022-09-09 16:03
YouTube was launched in February 2005 by former PayPal employees Chad Hurley, Jawed Karim, and Steve Chen. A mere 18 months after the first video was uploaded, the platform was acquired by G… Read More
2022-09-06 12:10
Target, officially known as Target Corporation, is an American multinational retail chain whose first outlet opened in 1962 as the discount division of Dayton’s department store. Ta… Read More
2022-09-06 12:08
Salesforce’s mission is to build bridges between companies and customers. Breaking down Salesforce’s mission statement Salesforce was founded in 1999, and over the past tw… Read More
Patagonia Mission Statement
2022-09-06 12:03
Patagonia’s mission is “we’re in business to save our home planet. Its core values are to build the best product, cause no unnecessary harm, use business to protect nature… Read More
2022-09-06 11:55
Human-in-the-loop (HITL) is a subset of artificial intelligence that utilizes human and machine intelligence to develop machine learning models. Understanding human-in-the-loop AI Desp… Read More
2022-04-30 21:30
Gemini is a cryptocurrency exchange where users buy, sell, and store digital assets such as bitcoin. It was first announced in 2013 by brothers Tyler and Cameron Winklevoss after observing t… Read More
2022-04-30 21:27
Noon is an eCommerce platform that was founded by Mohamed Alabbar in 2016 and is headquartered in Riyadh, Saudi Arabia. The company was founded to create a dynamic digital economy for consum… Read More
Flanking Marketing
2022-04-30 07:01
Flanking marketing is a strategy where one company attacks the weak spot of a rival in terms of a geographic region, product or market segment where it is underperforming.There are four type… Read More
2022-04-30 06:55
Vendor lock-in refers to any measure a company implements to dissuade customers from migrating away from its products or services.Real-world consumer examples of vendor lock-in include brand… Read More
Change Management Models
2022-04-29 21:24
Change management models serve as metaphorical compasses that help guide an organization through the often difficult process of change. The primary objective of these models is securing empl… Read More
E-commerce Vs. Marketplace
2022-04-29 14:55
E-commerce focuses its efforts primarily on selling its products, or selling products through its stores, thus measuring its success based on how many products it sells via its stores. Inste… Read More
Airbnb Organizational Struture
2022-04-29 08:27
Airbnb follows a holacracy model, or a sort of flat organizational structure, where teams are organized for projects, to move quickly and iterate fast, thus keeping a lean and flexible appro… Read More
2022-04-27 19:46
The bricks and clicks business model involve a merchant operating both an online store and a physical retail outlet.The bricks and clicks model may describe a physical retail business that e… Read More
2022-04-27 19:44
Doximity is an online networking platform for medical professionals that was founded in 2010 by Nate Gross, Jeff Tangney, and Shari Buck. Tangney got the idea for Doximity after discovering… Read More
2022-04-27 19:42
ChargePoint is an American company that provides electric vehicle (EV) infrastructure in 14 countries. The company was founded by five visionaries who saw the potential of electric vehicles… Read More
2022-04-27 19:41
The breakage business model is a form of revenue generation based on a consumer not using a product or service they have purchased.In addition to gift cards, the breakage business model is c… Read More
2022-04-27 19:40
Questrade is a Canadian wealth management and online brokerage platform that was founded in 1999 by Edward Kholodenko and three unidentified business partners.Questrade has a revenue generat… Read More
Business Trends In 2022
2022-04-27 14:40
April 2020,  “Zoom Rooms” were more popular than hotel rooms!  When the pandemic had hit hard the world, there was a wave of what I like to call forced digitaliz… Read More
2022-04-26 09:29
Kik Messenger, more affectionately known as Kik, is an instant messaging app that was developed by Canadian students at the University of Waterloo.Kik ultimately failed because it could not… Read More
2022-04-26 09:27
FarmVille is a social network game where players engage in aspects of farm management such as planting, growing, harvesting, and tending to livestock. The game was launched in 2009 by Americ… Read More
2022-04-26 09:26
Mt. Gox was a bitcoin exchange that was created by programmer Jed McCaleb and based in Tokyo, Japan. Launched in 2010, the exchange handled up to 80% of all bitcoin transaction volume at its… Read More
2022-04-26 09:22
QuizUp was a mobile trivia game not dissimilar in style to the popular board game Trivial Pursuit. The app was created by Icelandic company Plain Vanilla Games, itself the brainchild of entr… Read More
2022-04-26 09:20
Popcorn Time is a free software BitTorrent client that includes a media player where users can watch various television shows and movies. The platform was created by a team of anonymous Arge… Read More
2022-04-25 20:36
All of us have used Uber at least once in our lifetimes. You must have planned a holiday and reserved your accommodation using Airbnb. Haven’t you?  Okay, leave it all! You… Read More
2022-04-25 16:44
Virgin’s organizational structure draws inspiration from the Japanese keiretsu model where each company in a group holds shares in every other company. This has numerous benefits for V… Read More
2022-04-25 16:43
Whole Foods Market employs a divisional organizational structure with a few characteristics and elements that make it different from other companies. Chief among which is a global hierarchy… Read More
2022-04-25 16:41
Harley-Davidson utilizes a functional organizational structure that separates aspects of its sales and manufacturing business into distinct groups. These groups include Financial Services, M… Read More
2022-04-25 16:40
The organizational structure of Procter & Gamble is predominantly product-type divisional. This means decision-making, strategy, and management are determined by product-based divisions… Read More
2022-04-25 16:38
Home Depot utilizes a matrix organizational structure with some aspects of the divisional and functional structures. There are geographic divisions, with further sub-divisions for stores in… Read More
2022-04-25 16:31
Disney has a multidivisional (M-form) organizational structure which is common in diversified companies with many interests. Supporting these interests are six business-type segments that le… Read More
2022-04-25 16:28
General Motors employs an organizational structure underpinned by multiple regional divisions. As a global car seller, this helps the company account for differences between the various mark… Read More
2022-04-25 16:25
Puma utilizes a U-form organizational structure. Otherwise known as a functional structure, this allows the company to effectively structure its business operations around the world.Some of… Read More
2022-04-25 16:15
Costco has a matrix organizational structure, which can simply be defined as any structure that combines two or more different types. In this case, a predominant functional structure exists… Read More
2022-04-25 16:13
The Coca-Cola Company has a somewhat complex matrix organizational structure with geographic divisions, product divisions, business-type units, and functional groups.Coca-Cola has a total of… Read More
An Ad-Supported Netflix?
2022-04-21 10:25
For the first time, in 10 years, Netflix has lost subscribers! What happened there? Let’s try to make some clarity to this mess.  As Netflix announced its first-quarter resu… Read More
Dell Organizational Structure
2022-04-19 10:13
Dell has a functional organizational structure with some degree of decentralization. This means functional departments share information, contribute ideas to the success of the organization… Read More
EBay Organizational Structure
2022-04-19 09:57
eBay was until recently a multi-divisional (M-form) organization with semi-autonomous units grouped according to the services they provided. Today, eBay has a single division called Marketpl… Read More
IBM Organizational Structure
2022-04-19 09:42
IBM has an organizational structure characterized by product-based divisions, enabling its strategy to develop innovative and competitive products in multiple markets. IBM is also characteri… Read More
Sony Organizational Structure
2022-04-19 09:29
Sony has a matrix organizational structure primarily based on function-based groups and product/business divisions. The structure also incorporates geographical divisions. In 2021, Sony anno… Read More
2022-04-15 15:25
The Shopify Mafia is the collective term for several former Shopify employees who have founded startups of their own. Similar to the PayPal Mafia who went before them, these individuals have… Read More
What Happened To Musically?
2022-04-15 15:23
Musically, or as it is officially known, was a Chinese social media platform that was headquartered in Shanghai. The platform was founded by Alex Zhu and Lulu Yang and originally… Read More
2022-04-13 18:16
2021%iPhone$191.9B52.48%Mac$35.19B9.62%iPad$31.86B8.71%AirPods, Apple TV, Apple Watch, Beats products, HomePod,iPod touch and accessories$38.36B10.49%Services (Company’s advertising, A… Read More
Tesla Financials
2022-04-13 17:34
Revenues breakdown2021%Automotive sales$44.12B81.98%Automotive regulatory credits$1.46B2.72%Automotive leasing$1.64B3.05%Services and other$3.8B7.06%Energy generation and storage segment rev… Read More
Robinhood Revenues Breakdown
2022-04-13 17:08
Revenues breakdown2021Transaction-based revenues$1.4 BillionNet interest revenues$257 MillionOther revenues$155.9 MillionTotal Revenues$1.81 BillionNet Losses$-3.68 BillionIn 2021, Robinhood… Read More
2022-04-13 11:33
Meta Revenue Breakdown2021%2020%Advertising$114,9B97.5%$84.16B97.9%Other revenue (payments and fees)$721M0.6%$657M0.8%Reality Labs (primarily sales of Oculus, now called Meta Quest)$2.27B1.9… Read More
2022-04-13 11:11
Netflix Key Financial Stats20212020ChangeStreaming revenues$29.51 Billion$24.75 Billion19.22%DVD revenues$182 Million$239 Million-23.83%Total revenues$29.7 Billion$25 Billion18.81%Global Str… Read More
Amazon Growth Chart 2015-2021
2022-04-13 10:39
In 2021, Online Stores generated $222B, while physical stores generated $17B. Third-party seller services generated $103.3B, subscription services generated $31.76B, while the&nbsp&hell…Read More
Airbnb Revenues
2022-04-13 10:29
201920202021$4.8B$3.37B$5.99BAirbnb generated almost $6 billion in revenues in 2021, recouping the pre-pandemic levels, and further growing the business, after a substantial revenue slow-dow… Read More
2022-04-13 10:13
Amazon Revenue Breakdown2021Online stores$222BPhysical stores$17BThird-party seller services$103.3BSubscription services$31.76BAWS$62.2BAdvertising$31.16BOther$2.17BIn 2021, Online Stores ge… Read More
2022-04-13 10:08
Alphabet’s Google Revenues (2021)Google Search & other$148.95BGoogle Network Members’$31.7BYouTube ads$28.85BGoogle other$28BGoogle Cloud$19.2BOther Bets$0.75BAlphabet made $… Read More
2022-04-12 07:26
In general, most teams possess the following characteristics: They are united by priorities and goals that align with organizational priorities.Communication within the team is clear, str… Read More
2022-04-08 11:02
Agility Scales take a specific topic or decision area and illustrate that there is a range of decision-making options. These options range from purely hierarchical (management-driven) decisi… Read More

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