2024-04-22 11:42
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Pricebeam Blog
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Daily blog posts on pricing strategy, microeconomics and marketing alongside the latest pricing news.
2024-04-15 11:00
2024-04-08 11:30
In today’s market, Revenue Growth Management (RGM) has emerged as the cornerstone for companies to maximize profits and revenue. Companies are now integrating the OBPPC framework… Read More
2024-04-04 11:00
The Ultimate List of Great Books on Pricing
Individual Book Review
&nbs… Read More
2024-04-02 10:30
2024-03-25 12:18
2024-03-18 12:49
2024-03-11 13:55
2024-03-06 12:00
The Ultimate List of Great Books on Pricing
Individual Book Review
&nbs… Read More
2024-03-04 12:26
2024-02-26 12:00
Introduction to Study & Theoretical Studies
In the fast-paced world of business, understanding customer preferences and decision-making processes is crucial for success. Choice-ba… Read More
2024-02-20 09:15
Introducción
En el dinámico mercado actual, conocer al cliente no es sólo una ventaja, sino una necesidad. Ahí es donde entra en juego la segmentació… Read More
2024-02-19 11:55
Introduction
In today’s fast-paced market, knowing your customer is not just an advantage, it’s a necessity. That’s where customer segmentation comes into play. Why… Read More
2024-02-15 12:00
Individual Book Review
… Read More
2024-02-12 14:00
Everything starts with brand positioning – this conveys not just what you sell or services you provide, but the values, and the space in the market it has according to your consu… Read More
2024-02-05 14:09
As artificial intelligence (AI) and machine learning (ML) technologies advance, they revolutionize business pricing strategies, introducing a crucial debate: Can machines outperform hu… Read More
2024-01-29 12:56
Introduction to Menu-Based Conjoint Analysis
In the dynamic and competitive realm of the automotive industry, grasping consumer preferences and effectively optimizing pricing strategi… Read More
2024-01-22 13:52
In 2024, we are noticing a shift in the buying behavior of consumers, and companies should know their consumers more. Knowing each step of the buyer's journey is crucial as to what inf… Read More
2024-01-18 15:12
The Ultimate List of Great Books on Pricing
Individual Book Review
&nbs… Read More
2024-01-15 13:15
As 2024 unfolds, we're witnessing a rare economic phenomenon: deflation. This means that, unlike inflation where prices go up, prices of goods and services are decreasing, this shift p… Read More
2023-12-20 09:50
Over the course of the year, here at PriceBeam we have explored practical books that provide actionable insights to the pricing strategy process. Continue reading to discover th… Read More
2023-12-11 13:29
The Ultimate List of Great Books on Pricing
Individual Book Review
&nbs… Read More
2023-11-06 10:52
The Ultimate List of Great Books on Pricing
Individual Book Review
&nbs… Read More
2023-09-26 15:24
The Ultimate List of Great Books on Pricing
Individual Book Review
&nbs… Read More
2023-08-31 08:42
The Ultimate List of Great Books on Pricing
Individual Book Review
&nbs… Read More
2023-08-25 12:27
The decision for a company to engage in a pricing war with competitors is a complex one and should be approached with careful analysis and strategic thinking. Pricing wars refer to sit… Read More
2023-08-21 10:56
Price promotions are ubiquitous in the retail world. From 'Black Friday' sales to 'Buy One Get One Free' offers, consumers are frequently enticed with lower prices to stimulate purchas… Read More
2023-05-22 07:03
Revenue growth management is an integral part of business strategy, guiding organizations towards profit optimization by leveraging pricing strategies, product availability, and custom… Read More
2023-05-22 07:01
The increasing sophistication of market research has led to a broad range of techniques for capturing consumer preferences. One such method, Conjoint Analysis, simulates real-world pur… Read More
2023-05-16 10:15
MaxDiff, or Maximum Difference Scaling, is a powerful research technique used to measure preference or importance of various attributes, features, or items. It is also known as Best-Wo… Read More
2023-05-16 08:44
Price is one of the most critical elements of the marketing mix, alongside product, place, and promotion. It plays a significant role in shaping customer perceptions and driving purcha… Read More
2023-05-14 07:53
Abstract: Understanding what customers are willing to pay for a product or service is crucial for businesses seeking to maximize profits and market share. This article delves into vari… Read More
2023-04-05 11:43
As businesses continue to evolve and the global market becomes more competitive, companies of all sizes are looking for ways to optimise and maximise their pricing strategies. From t… Read More
2022-10-10 13:11
Inflation means that prices are changing. It also means that consumers and customers change their perceptions with it. At least some of the time, though not all the time. So in inflati… Read More
2022-09-05 14:04
More companies than not increased prices in the past 12 months, reasons ranging from increases in input material costs to a general expectation that it was now easier as competitors ra… Read More
2022-08-08 04:45
Many companies too price increases last year, as they watched raw material prices go up, or saw an opportunity to increase prices along with the rest of the market. So far in 2022, som… Read More
2022-08-03 10:24
Who owns the pricing discipline in your company? Who should own it? Some organizations have dedicated "Pricing" or "Revenue Growth" departments, whereas others leave it to the classica… Read More
2022-07-29 07:44
In these inflationary times many vendors ask themselves whether to increase their own prices or not, given what the market is doing. Of course, a straightforward price increase across… Read More
2021-09-16 21:01
Revenue growth management and pricing are disciplines in tremendous growth, as companies are learning that one percent improvement in price or revenue goes straight to the bottom li… Read More
2021-06-11 14:42
The Ultimate List of Great Books on Pricing
Individual Book Review:
Winning the Profit Game: Smarter Pricing, Smarter Branding
Book… Read More
2021-04-29 13:45
The Ultimate List of Great Books on Pricing
Individual Book Review:
Innovation in Pricing: Contemporary Theories and Best Practices … Read More
2021-04-21 13:56
The Ultimate List of Great Books on Pricing
Individual Book Review:
The ROI of Pricing: Measuring the Impact and Making the Business Case &n… Read More
2021-04-12 14:50
The Ultimate List of Great Books on Pricing
Individual Book Review:
Pricing And Revenue Optimization
Bo… Read More
2021-03-26 16:42
The Ultimate List of Great Books on Pricing
Individual Book Review:
Negotiating with Backbone: Eight Sales Strategies to defend your Value. … Read More
2021-03-19 14:00
The Ultimate List of Great Books on Pricing
Individual Book Review:
Pricing on Purpose- Creating and Capturing Value Read More
2021-03-12 10:43
The Ultimate List of Great Books on Pricing
Individual Book Review:
Contextual Pricing:Smart Data Pricing (Information and Communication Technology Series)
Book Author: Sou… Read More
2021-02-18 14:36
The Ultimate List of Great Books on Pricing
Individual Book Review:
Contextual Pricing: The Death of List Price and the New Market Reality
Book Author: Michael Barzelay and… Read More
2021-02-02 11:00
The Ultimate List of Great Books on Pricing
Individual Book Review:
Monetizing Innovation: How Smart Companies Design the Product around Price.
Book Author: Madhavan R… Read More
2021-01-18 09:02
The Ultimate List of Great Books on Pricing
Individual Book Review:
Confessions of the Pricing Man: How Price Affects Everything
Book Author: Hermann Simmon
One of the Wor… Read More
2021-01-08 11:25
The Ultimate List of Great Books on Pricing
Individual Book Review:
Free: The Art of Pricing : How to find the hidden profits to grow your business.
Book Author: Rafi Moh… Read More
2020-12-10 16:25
The Ultimate List of Great Books on Pricing
Individual Book Review:
Free: The Past and Future of a Radical Price
Book Author: Chris Anderson
In this book, The New Y… Read More
2020-12-02 14:50
The Ultimate List of Great Books on Pricing
Individual Book Review:
Impact Pricing: Your Blueprint for Driving Profits
Book Author: Mark Stiving
Am I Pricing Right? Ever… Read More
2020-10-23 13:18
The Ultimate List of Great Books on Pricing
Individual Book Review:
Don´t Just Roll the Dice: A Usefully short guide to Software pricing.
Book Author: Neil D… Read More
2020-10-16 12:26
The Ultimate List of Great Books on Pricing
Individual Book Review:
Six Sigma Pricing: Improving Princing Operations to Increase Profits.
Book Author: ManMohan S. Sodhi… Read More
2020-10-10 13:30
The Ultimate List of Great Books on Pricing
Individual Book Review:
Priceless: The Myth of Fair Value
Book Author: William Poundstone
The bestselling author Willi… Read More
2020-10-02 12:57
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The Ultimate List of Great Books on Pricing
Individual Book Review:
Smart Pricing: How Google, Priceline, and Leading Businesses Use Pricing Innovation for Profit… Read More
2020-09-25 11:59
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The Ultimate List of Great Books on Pricing
Individual Book Review:
The Price Advantage
Book Authors: Walter L.Baker, Michael V.Marn, Craig C. Zawada
The Price Advant… Read More
2020-09-16 10:00
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The Ultimate List of Great Books on Pricing
Individual Book Review:
The Psychology of Price: How to use price to increase demand, profit and customer satisfaction… Read More
2020-09-10 07:51
Maintaining an optimized assortment can have a positive impact on your pricing strategy and core business strategy. How many products should there be in an assortment, and how… Read More
2020-09-08 10:13
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The Ultimate List of Great Books on Pricing
Individual Book Review:
The Pricing Journey: The Organizational Transformation Toward Pricing Excellence
Book Autho… Read More
2020-08-31 10:15
The Ultimate List of Great Books on Pricing
Individual Book Review:
The 1% Windfall: How Successful Companies Use Price to Profit and Grow
Book Author: Rafi Mohammed (20… Read More
2020-08-26 10:12
2020-06-16 14:26
Your brand is your promise to your customers. It’s what they are expecting from you when buying your goods or services. Pricing is just as important to brand equity as other d… Read More
2020-06-01 14:40
Companies that sell to multinational clients or sell their products globally will have to decide how to price their product in each market .Purchase power, needs, and preferences di… Read More
2020-04-02 16:48
While the immediate issue for most businesses and countries is the shutdown caused by COVID-19 pandemic right now, it is also prudent to plan for how business recovery must take pla… Read More
2020-02-18 09:40
In today's hypercompetitive global marketplace, a company's pricing policy can make or break the bottom line. Yet a surprising number of firms attempt to increase profits without… Read More
2020-02-14 07:00
Fully 85% of all innovations fail, meaning that one year after launch of the new product or service the company considers that expectations were not met, or that even the product ha… Read More
2020-02-13 09:40
PriceBeam is excited to announce our upcoming webinar about concept testing in the innovation/product development phase, using willingness-to-pay insights to support the decision ma… Read More
2020-02-12 12:19
View or re-visit our highly successful webinar about optimizing global prices: Read More
2020-01-08 17:42
Find out what YOUR customers really are willing to pay Read More
2019-12-31 23:45
2019-12-30 08:00
How many products should there be in an assortment, and how should they be priced individually? Does adding more products change the dynamics or psychology of customer choice? Or ar… Read More
2019-12-23 09:15
The revenue growth management and pricing disciplines are in constant growth, with more and more companies seeing that revenue and price optimization can deliver additional profit g… Read More
2019-11-28 13:01
May you have a wonderful time this Thanksgiving, with family and friends. Enjoy Read More
2019-10-01 10:22
How do customers react when presented with different prices? How does their willingness-to-pay vary by segment or country, or how does it change over time, either organically or whe… Read More
2019-09-18 16:24
How many products should there be in an assortment, and how should they be priced individually? Does adding more products change the dynamics or psychology of customer choice? Or ar… Read More
2019-09-16 21:19
Pricing is the strongest profit driver available to management. One percent improvement in price yields much higher operating profit improvement than e.g. one percent improvement in… Read More
2019-09-04 16:08
What should the next price be? for a new product about to be launched? or an existing service where one wants to increase the price for any number of reasons? The facts are that in… Read More
2019-09-02 10:49
Prices are almost never the same in international markets. They vary due to taxes, cost structures, local market needs, currency exchange rates, tariffs, differences in competitive… Read More
2019-06-04 14:38
Guest author: Univ.-Prof. Dr. Oliver Koll, Professor of Marketing and Partner at IMARK Strategy Consulting
What is a Price Premium?
There are a number of different metri… Read More
2019-06-03 11:04
Price Optimization is Moving from Guesswork to Science-backed Insights Read More
2019-05-08 21:06
We would like your help: PriceBeam is conducting a global pricing study about companies' pricing practices and approaches to gathering pricing insights. We would highly appreciate y… Read More
2019-05-08 05:00
by Pedro Piccoli Soares, guest blogger.
Disclaimer: please note that price discrimination may be subject to legal constraints in some countries. You should always seek legal g… Read More
2019-05-06 05:00
We are excited to announce our upcoming webinar about pricing in a digitalizing world Read More
2019-04-24 17:25
We are excited to have published our latest webinar about setting prices for new products or services: Read More
2019-04-08 05:10
We are excited to announce our new partnership with leading marketing consultants, Santa Marketing in Belgium Read More
2019-04-05 12:54
Prices should differ across different countries, but companies must not only reap the benefits (The Good) but also manage the costs (The Bad) and avoid the pitfalls (The Ugly)
Pric… Read More
2019-04-02 16:02
On the 29th of April, we will be hosting a webinar on Successful Price Increases using Market Insights Read More
2019-03-20 06:00
PriceBeam is excited to announce its partnership with Bloomkeys, a leading European consultancy, headquartered in France but conducts business in a number of European markets. … Read More
2019-03-15 09:38
Being a founder or senior manager in a start-up involves a very diverse set of projects, tasks and challenges. Anything from big strategic thinking over sales, marketing, HR, techno… Read More
2019-03-06 10:50
PriceBeam will be hosting the Pricing Innovation - Setting the Right Price for New Products or Services event on the 24th of April 2019 in London, England. This event will… Read More
2019-02-22 06:15
2019-02-21 20:23
Communicating the price is an activity that requires a pricing strategy as the pricing strategy chosen is essential to how much profit a company gets. Pricing strategies are importa… Read More
2019-02-08 06:00
2019-02-07 22:29
2019-01-22 13:43
Anchor Pricing is the concept of making a product that was first offered seem cheaper when it put alongside another product. An example of this would be initially offering a cust… Read More
2019-01-08 18:05
Implementing psychological pricing strategies can help companies in many different ways. Utilizing and crafting the perfect psychological pricing strategy is essential to convert br… Read More
2019-01-07 05:55
Businesses may want to reach a large chunk of their respective markets and initiate word of mouth for their product or products. Businesses engage in penetration pricing when they s… Read More
2019-01-02 17:06
If you haven't signed up yet for our exciting webinar on the 17th, there is still time. This webinar is about how to take pricing into consideration sooner in the product devel… Read More
2018-12-19 19:53
Businesses will spend a lot of time finding the optimal pricing strategy for their products or services. Pricing them too low and businesses can risk undervaluing their products. Ut… Read More
