2019-01-08 18:05
Implementing psychological pricing strategies can help companies in many different ways. Utilizing and crafting the perfect psychological pricing strategy is essential to convert br… Read More
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Pricebeam Blog
blog.pricebeam.com
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psychological pricing
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prestige pricing
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penetration pricing
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Daily blog posts on pricing strategy, microeconomics and marketing alongside the latest pricing news.
2019-01-07 05:55
Businesses may want to reach a large chunk of their respective markets and initiate word of mouth for their product or products. Businesses engage in penetration pricing when they s… Read More
2019-01-02 17:06
If you haven't signed up yet for our exciting webinar on the 17th, there is still time. This webinar is about how to take pricing into consideration sooner in the product devel… Read More
2018-12-19 19:53
Businesses will spend a lot of time finding the optimal pricing strategy for their products or services. Pricing them too low and businesses can risk undervaluing their products. Ut… Read More
2018-12-07 08:00
We are excited to announce a new PriceBeam webinar about how to take pricing into consideration sooner in the product development process and thus developing new products or service… Read More
2018-12-06 22:34
2018-12-06 20:21
If you are based in Brazil and interested in joining a rapidly growing business, then check out our video and Brazilian opportunity: Read More
2018-12-05 08:42
Determining the next best alternative price is an important factor of value-based pricing. The next best alternatives price serves a comparison point for companies when they determi… Read More
2018-11-16 16:29
Value drivers are product or service features that improve the perception of the product or service a business is trying to sell and can help businesses grow substantially. Value dr… Read More
2018-11-06 07:30
2018-11-05 03:00
2018-11-02 07:22
The end of the year remains the time where many businesses plan and execute price increases for the coming year. By how much, when and what product or market scope are then key ques… Read More
2018-11-01 21:24
2018-10-30 07:00
2018 has been a year where tariffs were a key topic in the news. The US government imposing tariffs on Chinese goods and the Chinese government doing the same to US goods had and wi… Read More
2018-10-26 06:30
The 29th of March, 2019, the day the United Kingdom officially leaves the European Union, is fast approaching. It is important for businesses to know the impacts Brexit will have… Read More
2018-10-23 18:40
Marketing teams face annual budgets for their various investments in brand equity creation, product development, promotions, advertising and much more. Price research can contribute… Read More
2018-10-12 06:35
What should the price be for your existing line of products? Are customers willing to pay more than they pay today? Are consumers willing to pay more for brand extensions or entirel… Read More
2018-10-11 08:29
What should the price be for your main product or service? Are customers willing to pay more than they pay today, or are new customer segments willing to pay more than existing cust… Read More
2018-09-18 07:35
As we are approaching the last quarter of the year many companies look at increasing their prices for the coming year, in particular in B2B industries with cyclical negotiation cycl… Read More
2018-09-17 17:24
A question very often asked about price research is who uses it or benefits from it in an organization. The first answer is typically either "Marketing" or "the pricing manager", an… Read More
2018-08-16 14:57
Most people working in the pricing department is aware that pricing is a very powerful tool. Yet still, when engaging with other departments or discussing the overall strategy of th… Read More
2018-08-03 13:43
Tariffs and trade wars are in the media almost every day at the moment. Many industries find themselves caught in an environment where they may be facing tariffs, from steel product… Read More
2018-06-21 15:44
2018-06-11 14:59
2018-06-05 20:55
We are very excited to announce that PriceBeam is taking the next step for growth by bringing on board industry-veteran Chris Clement as head of our sales and marketing efforts in t… Read More
2018-05-30 08:10
2018-05-29 07:02
That value-based pricing offers a great avenue to strong prices and significant profits is probably clear in many pricing practitioners' minds. But what is also important to remembe… Read More
2018-05-28 14:44
Prices can be set and optimized using many different techniques. In this upcoming webinar we will look at how price research can boost the price optimization process and achieve sup… Read More
2018-05-22 09:06
We are excited to announce three upcoming webinars in June: Read More
2018-05-14 14:46
Very often, an argument can be heard that "customers" will not accept any price increase. This is invariably an argument from the sales team, sales management, and sometimes even al… Read More
2018-05-04 12:18
Pricing Managers, Marketing Managers, and Sales teams often find it more difficult to get pricing right when launching a product in a new market, as opposed to pricing the same prod… Read More
2018-04-17 17:16
Value-Based Pricing strategy and implementation is frequently described along 5 C's:
Comprehend the things the customers value: Begin differentiating from competitors by understand… Read More
2018-04-10 09:23
Willingness-to-Pay evolves over time
Most products and services experience a development in willingness-to-pay (WtP) over time Read More
2018-04-04 17:01
Take the Guesswork out of Pricing
Do you have the right price for existing products or services? Do you know what the price should be for a new product yet to be launched? Are yo… Read More
2018-04-03 11:50
Value-based pricing requires data and insights. Without understanding what customers value, or are willing to pay, it very easily ends up being just a more sophisticated version of guesswo… Read More
2018-03-20 18:21
Perishable goods exist in many forms and situations. There is of course food products that have an expiry date after which they should not be sold. But also event or sports tickets… Read More
2018-03-16 13:37
Are your prices based on costs? Or a process of adding X% on last year's price? Or do you price based on what the nearest competitor is charging? Well, then of course you are in nee… Read More
2018-03-08 10:51
We all know the feeling: what matters to us when buying something is not necessarily the same as what our partners, friends, colleagues or even total strangers emphasize when lookin… Read More
Still Time To Sign Up: Webinar About Supporting Value-Based Pricing Strategies With Pricing Research
2018-02-22 09:32
On Monday the 26th, our co-founder Finn Helmo Hansen is conducting a webinar about how to use price research when establishing, implementing and maintaining a value-based pricing st… Read More
2018-02-22 07:00
We are excited to announce that PriceBeam's pricing research is now available for 109 different countries around the world: Read More
2018-02-21 17:19
Launching a new product, whether you are in a startup or a well-established corporate environment, can be a daunting task. Everything from product development to marketing materials… Read More
2018-02-09 10:32
We are excited to announce a new webinar about how to use price research when establishing, implementing and maintaining a value-based pricing strategy. Read More
2018-01-29 12:45
Barriers to entry and the difficulty of doing business abroad have reduced considerably over the last two decades, thanks to technologies such as the Internet. This means it is much… Read More
2018-01-26 10:43
Launching new products or services can be a daunting task. With everything from product development, marketing, sales training, customer communication, as well setting the price. Pr… Read More
2017-12-15 14:12
Dynamic pricing is all the rage among pricing experts these days. It looks at building models for adjusting prices dynamically, based on various inputs, from who the customer is, to… Read More
2017-12-11 14:00
Communication is key in any comprehensive price management setup. Price and Value Communication is how you communicate with the customers, and communication and training is what mak… Read More
2017-12-08 16:41
OK, so of course your product or service has a price. A price that reflects what you think is a fair price for the value you deliver to the customers(?). But do the customers see it… Read More
2017-12-05 11:05
This is the time of year when many companies are planning or executing price increases for the new year. Some are successful and reap considerable improvements in profitability. Oth… Read More
2017-12-01 00:02
"Can we include competitor prices into the price research?" is one of the more frequently asked questions at PriceBeam. The answer is a loud "yes", but sometimes the second questi… Read More
2017-11-30 14:30
About to launch a new product? Or updating the positioning of your existing service? Using pricing research can help determining the value that customers perceive, before the actu… Read More
2017-11-14 06:00
Price Research benefits the marketing team as well as the pricing department: they get insights into willingness-to-pay and can better determine the optimal price. But what about Sa… Read More
2017-11-13 06:00
2017-11-10 14:59
When pursuing a value-based pricing strategy, the core focus is on Willingness-to-Pay. What are customers willing to pay for given product or service. This can of course be on the o… Read More
2017-11-06 18:26
When setting the price for a new product*, willingness-to-pay research can be a strong decision support tool. But there are different types of WtP research and different situations… Read More
2017-11-02 12:05
There are still open spaces for our webinar on November 9th about pricing support services Read More
2017-10-30 16:21
In many organizations this is the time of the year for making marketing budgets. Marketing teams build plans for the coming year and petition various stakeholders for (additional) f… Read More
2017-10-26 12:07
Even before Philip Kotler wrote his famous book about the 4P's in marketing, pricing was very important to marketers. Pricing determines how much money is made, but pricing also sen… Read More
2017-10-24 11:26
Despite the emergence of e-commerce and direct sales, it is still the norm in most consumer goods industries that most of the sales goes through trade partners, either retailers or… Read More
2017-10-20 07:46
We are excited to announce our latest webinar about how to use Willingness-to-Pay research to optimize prices for bundled services, e.g. technical support services, after-sales serv… Read More
2017-10-19 16:00
We are very excited to have our General Manager, Mr Jesper Hansson, speak at the Pricing Strategy & Revenue Optimization conference in Bangkok, Thailand, on 15 November 2017… Read More
2017-10-16 03:00
Are you interested in pricing? And based in Asia / Singapore? Then maybe this course with PriceBeam's general manager, Mr Jesper Hansson, is of interest to you:
https://pd.sim.edu… Read More
2017-10-02 12:00
Can I use willingness-to-pay research in a business-to-business (B2B) environment, or does it only work for consumer-based (B2C) businesses? This is one of the questions we hear ver… Read More
2017-09-29 12:00
2017-09-28 12:00
Value-based pricing is everywhere, yet too few companies actually use it. It can be incredibly powerful, and you’ll be surprised what value-based pricing strategists can &lsqu… Read More
2017-09-27 12:00
It is very common for supermarkets to mark down products that are close to their use-by date. Customers see these yellow labels and may even change their dinner plans simply to take… Read More
2017-09-26 12:00
At PriceBeam, we help firms set a price that is aligned with what customers are willing to pay. We consistently find value-based pricing to be a superior pricing strategy for most f… Read More
2017-09-25 12:00
2017-09-22 12:08
To the surprise of many, the iPhone X exceeded the $1,000 price tag. Not only is that well above competing models from Samsung, it also puts the iPhone X in a completely different l… Read More
2017-09-21 12:00
There is nothing new to using data for dynamic pricing purposes. Even in the 50s, scholars did research on dynamic pricing mechanisms, demand-based pricing and differential pricing… Read More
2017-09-20 12:00
The buyer’s willingness to pay is based on the value (or utility) he thinks he will get from engaging in an economic transaction, i.e. purchasing a product or service. On the… Read More
2017-09-19 12:00
Despite increasing proficiency in logistics and operations in supermarket giants, some prices they set are so low that they seem almost too good to be true. How can one possibly m… Read More
2017-09-18 12:00
2017-09-15 12:00
Fact: Most companies should increase their prices.Increasing prices can be daunting, and is certainly not a fun thing to do. Customers will get angry, some will have feelings of bet… Read More
2017-09-14 12:30
Most firms deal with globalized customers, e.g. multinational retailers. The different markets in which these retailers operate in will have very different characteristics, such a… Read More
2017-09-13 12:00
It recently emerged that the online furniture retailer ‘Wayfair’ was selling identical pieces of furniture under different names, and at different price tags. Wayfair se… Read More
2017-09-12 12:00
2017-09-11 12:00
2017-09-08 13:06
Traditionally, price wars looked different than those we see today. For one, they were deliberately started as a strategic move to take away market share from competitors, force out… Read More
2017-09-07 12:00
When reading the term psychological pricing, one of the first things that pops into your head is probably that ubiquitous .99 price tag that retailers have been using for ages to t… Read More
2017-09-06 12:00
It has long been downhill for print media, and publishing companies have realized that they need to bet on the online experience to have a fighting chance. Many have done so quite s… Read More
2017-09-05 12:00
A new start-up, appropriately named ‘Wasteless’, promises supermarkets that they will save both them and their customers from waste. Saving supermarkets is quite straigh… Read More
2017-09-04 12:00
2017-08-31 12:00
In general, price sensitivity is higher in emerging markets, and the general willingness to pay is lower. That being said, firms often overestimate how price conscious consumers are… Read More
2017-08-30 12:00
Emerging markets are hot due to the gigantic returns that some multinational firms manage to generate. Rapidly growing middle class segments, high population growth and demand for W… Read More
2017-08-29 12:00
When Western firms enter emerging markets, they face the inevitable dilemma of how much to adjust their offering to local customs. On the one hand, an offering should match the pref… Read More
2017-08-28 12:00
Almost 9% of the US GDP is spent on education, making this the second largest industry in the country behind health care. Education, of course, comes in various forms such as early… Read More
2017-08-25 12:00
To introduce the topic of behavioral pricing, I encourage you to ask yourself what you’re doing right now, and what that tells us. You just clicked on an article titled &ldquo… Read More
2017-08-24 12:00
Capturing the price that is initially set is just as important as setting the initial price right. On Liozu & Hinterhuber’s pricing capability grid, one must be equally pr… Read More
2017-08-23 12:00
Though it may seem that many companies have forgotten, business is essentially about generating long-term profits. For profit-generation, ‘pricing’ is one of the most ef… Read More
2017-08-22 12:00
No two markets are identical. This is true for developed nations, too. However, once multinational corporations attempt to break into emerging markets they quickly discover that the… Read More
2017-08-21 12:00
Pricing can be challenging in emerging markets for multinational companies as these markets are typically very different from the developed markets where they are used to do busines… Read More
2017-08-21 07:50
2017-08-18 12:00
We use the term ‘price perception’ to describe how customers perceive your price level. Obvious, right? But the term makes an important distinction between your actual p… Read More
2017-08-17 12:00
2017-08-16 12:00
Your customer’s price sensitivity is the degree to which price determines his or her inclination to buy your product or service. Typically, price sensitivity is measured by pr… Read More
2017-08-15 12:00
2017-08-14 12:00
Your pricing is one of the single most important strategic decisions you need to make as a business manager, since pricing affects both short-term and long-term results. As a rule o… Read More
2017-08-14 08:25
Many B2B companies are operating in insanely competitive markets, where there is not that much difference in products. Most competitors are offering similar products of similar qual… Read More
2017-08-11 12:00
For a long time, Netflix’ main focus has been on penetrating the streaming market and gaining market share. “Affordable” has been a keyword for the streaming giant… Read More
2017-08-10 14:27
