The Ultimate List of Great Books on Pricing
Individual Book Review:
Winning the Profit Game: Smarter Pricing, Smarter Branding
Book Author: Robert G. Docters, Michael R. Reopel, Jeanne-May Sun and Stephen M. Tanny
This extensive guide to maximizing profits offers refined, yet common-sense practices that turn value into money - making pricing a convincing, high-return activity, essential to the development of new services and products.
Winning the Profit Game is one of the books selected from The Ultimate List of Great Books on Pricing we have compiled. Pick up a book or two - to help you charge the right price for your products or services.
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