The Ultimate List of Great Books on Pricing 

Individual Book Review:

Monetizing Innovation: How Smart Companies Design the Product around Price.

Book Author: Madhavan Ramanujam and Georg Tacke.

In this book, the authors at Simon Kucher, condense the lessons of thirty years and more than 10,000 projects into a practical, nine-step concept. Monetizing Innovation has unique categories and efficient summaries to make the program part of your organisational culture.

Monetizing Innovation is one of the books selected from The Ultimate List of Great Books on Pricing we have compiled. Pick up a book or two - to help you charge the right price for your products or services. 

Continue reading through our review of Monetizing Innovation below!