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2018-12-13 15:20
We’re all amazed as Amazon ventures from online-only to brick-and-mortar stores. Even more surprising is that pop-up shops, the realm once dominated by flashing lighted T-shirts and ce… Read More
9th Year Blogging Anniversary
2018-12-10 15:20
This is my 9th year of blogging. You would think I would run out of things to say. But just wait … Here’s what’s coming for Year 10: Our digital team tells me that Faceboo… Read More
Google Is Scoring Your Digital Ad
2018-12-06 15:20
You may or may not know that Google is scoring your websites, landing pages and ads. I’ve written about Google’s Quality Scores and its importance to lower cost and higher engage… Read More
The New Belief-Driven Buyer
2018-12-03 15:20
In a study by YouGov, nearly 60% of U.S. internet users believe it’s important for brands to have a point of view on societal issues. The New York PR firm Edelman calls consumers who … Read More
It’s Time For Great Video Production
2018-11-29 15:20
Video has expanded to a quarter of US digital ad spending. Of that, Facebook controls 25% of the total making Facebook the top social video ad platform. There are new platforms on the horizo… Read More
Marketing Extensions In The Digital Age
2018-11-26 15:25
WebMD is the leading health authority in the US. More than 180 million unique visitors per month. It started in 1996 as Healthscape and has grown to 1,800 employees. But what is an online be… Read More
Giving Thanks For Retail
2018-11-15 15:20
Thanksgiving is the lost holiday. Stuck between Halloween and Christmas, Thanksgiving just doesn’t stand a chance. It’s really just the official start to the holiday shopping sea… Read More
The TV Generation Gap Is Growing
2018-11-12 15:20
If you watch the daily network news programs you will quickly notice that this is a highly targeted program. Health related ads make up nearly all the avails. The gap between younger eyes an… Read More
‘But You Promised’
2018-11-08 15:20
As kids, we were always accusing our parents of breaking promises, no matter how thinly the promise was made. It usually ended in some quickly resolved disappointment or a trip to the ice cr… Read More
The New Selfie World
2018-11-05 15:20
Today, it is not enough to put up a billboard or a sign. You must make it pic-worthy. Giving people a photo-op is a great way to engage people in meaningful and sharable ways. In Las Vegas… Read More

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