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2018-07-12 13:20
Our eye doctors are great researchers. Every day they conduct hundreds of A-B tests, “Is this one better, or is this one clearer.” In marketing today, testing is key to conversio… Read More
2018-07-09 13:23
This summer we traveled through some of Wisconsin’s small towns and as I visited one, I was reminded of how important theme is to marketing. The towns — population 1,200 to 2,000… Read More
2018-06-28 13:24
I’m a doodler. I love to make little drawings during meetings, church, speeches, etc. It helps me think and process. I started doodling as a kid. For me, it just stuck into adulthood… Read More
Why Are Marketers Not Snapping Up Snapchat?
2018-06-25 13:20
Snapchat is the preferred social media site for teenagers. And it is growing with adults. You can see from the chart that marketers are not up to speed with Snapchat. Amperage Marketing &amp&hell…Read More
How To Optimize Your Media Mix
2018-06-21 13:20
I know there are times when you must buy a particular medium for reasons other than performance or metrics. But the media mix of yesterday is rapidly changing and so should your media-spendi… Read More
Do Consumers Care About Caring Brands?
2018-06-14 13:20
One of my favorite “caring” brands is TOMS Shoes. Their tagline is, “Every Purchase Has A Purpose.”  TOMS donates shoes, sight and water to people in need. But d… Read More
2018-06-07 13:20
In this blog, I’ve documented many places where video is invading our everyday lives–from urinals to church, from the candy shop to the back of airline seats. Video is pervasive… Read More
2018-06-04 13:20
The phrase guerrilla marketing was first coined in 1984 in Jay Levinson’s book, “Guerrilla Marketing.” Today, more than 30 years later, guerrilla marketing is still vi… Read More

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