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To Cut The Cord Or Not Cut The Cord
2018-10-22 13:20
We all prefer the big, simple idea. But when it comes to audience demographics the world is getting much more complicated. There were 2 charts that caught my eye around demographic planning… Read More
“Glanceable” Reading
2018-10-04 13:20
Some time last year, the Nielsen Norman Group published a paper about “glanceable” reading. NN/g defined glancing as quick reading of short text.  Glancing may happen when y… Read More
Why Isn’t This Blog A Podcast?
2018-10-01 13:18
Good question. I should turn this blog into a podcast some day, but since this is for readers (and people like short copy now) it is only enough words for a blog and not nearly enough for a… Read More
2018-09-27 13:20
According to Pew Research, more than 20% of American adults self-reported living with a disability. Google estimates that more than 1 billion people in the world suffer from a disability.&nb&hell…Read More
Sports Are Not Just For Men
2018-09-20 13:20
In our experience of placing tens of millions of dollars in media every year, we sometimes find myth and/or personal preferences have influenced past decision-making. I remember a local car… Read More

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