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Sports Are Not Just For Men
2018-09-20 13:20
In our experience of placing tens of millions of dollars in media every year, we sometimes find myth and/or personal preferences have influenced past decision-making. I remember a local car… Read More
2018-09-17 13:20
In 2004 only 3.2% of furniture sales were made online. Today, it is more than 15%. That growth is beginning to change the entire landscape of furnishing a home.  The disruption is start… Read More
This Is The Year Of Netflix
2018-09-13 13:20
Netflix is a Wall Street darling. It has survived and thrived with more competitors than you can count, including cable, satellite and other streaming services. But is this streaming service… Read More
2018-09-10 13:20
Most companies seem to shrink from mistakes and brand blunders. But when the initial dust settles, it’s time to move forward. Two companies, Uber and Wells Fargo, have experienced bran… Read More
Radio Takes Another Hit From Technology
2018-08-27 13:20
Radio has had a tough 10 years of disruption, but a new technology is eroding even more of its already low ratings.  This time it is smart speakers. A recent NPR and Edison Research stu… Read More
2018-08-23 13:20
Advertising Age did an article some time ago claiming that branding is everything. The idea is that branding is moving from just a products positioning to experiential orientation, then ever… Read More
Netflix Is Out In Front And Pushing Higher
2018-08-13 13:20
Cable companies are scratching their collective head at the rapid rise of Netflix. It is by far the most popular source of TV content than any other subscription service. Surprisingly, it ha… Read More

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