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Who Is Winning The Toilet Paper Wars?
2020-04-02 13:25
Once abundant, toilet paper is now a scarce commodity and a symbol of the COVID-19 crisis. This new, high-demand household staple has caused people to go into panic buying. Nielsen report t… Read More
Graphics In The COVID-19 World
2020-03-30 13:25
Graphics and infographics have never been more been more important for branding and for saving lives. Infographics are easy to consume and remember — as long as they tell a good, clea… Read More
Some Are Benefiting From COVID-19
2020-03-26 13:32
I’m pretty sure grocery stores and toilet paper manufacturers are seeing a bump in sales because of the COVID-19 pandemic. However, the largest increase may be in TV viewership. Accord… Read More
Are You Online During COVID-19?
2020-03-23 13:30
So what are we doing while we are at home? It may seem obvious to you, but we are watching television (linear TV and streaming) and we are the internet in huge numbers. As the number of cas… Read More
COVID-19 And Email Communications
2020-03-19 13:35
If you’re like me, your email is filling up with messages from businesses and organizations. The airlines have been the most active. Many seem heartfelt and provide good information, w… Read More
2020-03-16 13:25
This is serious. I’m not making light of the issues, the sickness, deaths or economic fallout of the COVID-19 crisis. However, if you look at it from a different messaging orientation… Read More
You Count So Be Counted: 2020 Census
2020-03-12 12:25
Starting today, all U.S. households will begin receiving official U.S. Census Bureau mail. You may yawn at that, but this is seriously important to marketers. Even for an agency like AMPERAG… Read More
The Influencers Are The New Wild West
2020-03-09 12:25
Former New York City Mayor Mike Bloomberg’s campaign is paying social media influencers to inundate Instagram with messages. The campaign is reported to be offering social media influe… Read More
This Is My 1,000th Blog Post
2020-03-05 14:25
Writing blogs is like playing video games: You play and play, hoping someone is paying attention to your score. You increase the tally, and you can see your place in the game analytics. The… Read More
2020-03-02 14:25
When I was in Gilbert, Arizona, I noticed a crowd of people gathering around a colorful building and posing in many different people configurations. You’ve probably seen pop-up, roll… Read More

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