SEO stands for Search engine optimization. With the increase of AI, voice search and e-commerce, SEO has never been more important and vital to the success of your organization’s website Marketing.

I try to make my marketing blogs educational and somewhat thought-provoking at times. When it comes to SEO, if you’re not doing it, it is time to hire a professional. With new structured data requirements, this is no time for amateur hour. The stakes are just too high.

SEMrush conducted research based on its analysis of hundreds of e-commerce websites (using SEMrush’s site audit tool). The list in the chart shows the top 10 mistakes B2B companies make on their websites. SEMrush notes that even title tags should not be more than 55 to 60 characters long. This, according to Marketing Charts, will “avoid Google truncating title tags in SERPs and affecting a site’s click-through rate.”

See what I mean? It’s time for the specialists. So give us a call, and we can do an audit of your site, as well as make sure your site is in full compliance.

Mark Mathis III is chief creative & strategy officer, partner and cofounder of AMPERAGE Marketing & Fundraising.