Shorter is better in the digital video world. That is the study summation by Wistia in research on Engagement vs. video length.
The study revealed three basic ideas for video length of digital assets by studying more than 500,000 videos and 1.3 billion shares:
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- 1-2 minutes is the preferred video length for maximum engagement
- There is significant engagement drop-off in the 2 to 7 minutes range
- 7 to 12 minutes is constant and retains 50% of engagement
So let’s keep this short. Yet, if you want to create a 1-to-2-Minute video, how long can your script be? As you can see, you have only 300 words max. (This blog is just over 150 words, or a little more than 1 minute of video copy.)
Keep it to 1 to 2 minutes, and you’ll optimize your video engagement. But make every second count if you go over 2 minutes.
Mark Mathis III is chief creative & strategy officer, partner and cofounder of AMPERAGE Marketing & Fundraising.
This post first appeared on One-Minute Marketer® | Never More Than 60 Seconds, please read the originial post: here
