After boomers and millennials, the generational names are getting less descriptive and certainly less original. It seems like it is a race to see who can name the next Generation the fastest and, most importantly, have it stick.
You don’t have to say “generation” boomers or “generation” millennials as you do with Gen X, Gen Z (we should have started earlier in the alphabet) and, introducing today in this blog, Generation Alpha. I guess it is easier just using the Greek letters now. This name is credited to Mark McCrindle, an Australian researcher. He says that “Alphas” will be the wealthiest generation on the planet. (He could have called them the wealthies or the richies or the Well-to-doers.)
Generation Alpha may not last. Greek letters are not very imaginative — and who wants to be Generation Xi or Psi or Mu? For now, the oldest members of Gen Alpha are 10 years old. The rest are not born yet.
This group should be called “Generation Social*” because they will be the first generation to live their entire lives under social media’s influence. They are or will be the best educated generation, the most technologically immersed and the wealthiest.
Some have said they could be the most impatient generation because of technological advances. According to McCrindle, “This newest generation are part of an unintentional global experiment where screens are placed in front of them from the youngest age as pacifiers, entertainers and educational aids.” (So Generation Screeners?)
This generation will also live the longest and will drive autonomous vehicles, constantly use voice commands and smart speakers, use aerial ride sharing and their computers will have quantum-level ability. Nano technology will explode in uses from health to technology. Maybe this is Generation WOW.
*Just remember where you heard it first.
Mark Mathis III is chief creative & strategy officer, partner and cofounder of AMPERAGE Marketing & Fundraising.