I discussed how the “metaverse” would change how we meet and collaborate in a recent blog post. And for people who have grown up gaming, this will be an easy transition. 

But the transition does not stop there. Gamification, which has been talked about for years, is finally moving mainstream.  Gamification takes elements of gaming and applies them to other marketing areas. It also means that products and services can be applied to a digital game.

Some call the gaming platform the “metaverse.” And Hyundai is driving its marketing right into the metaverse.

Hyundai has developed the Hyundai Mobility Adventure with Roblox. You can experience Hyundai Motor’s offering in the form of digital characters or avatars. Roblox is an online entertainment platform.  

If you want to experience new vehicles differently, this is how you start building relationships with customers — especially Gen Z customers.

In the Hyundai Mobility Adventure, eventually there will be five themed parks where customers can experience new vehicles and interact with other customers. One of the key benefits for Hyundai is that in the interactions and use of the metaverse, it can learn from the experience people have or particular features people enjoy or have difficulty with.

It’s a new world to experience cars and trucks and a new world for selling cars. Imagine that during your experience, you pull into a local dealership, meet with a salesperson avatar and buy a new vehicle that is delivered right to your home. It’s real Wonkavision. 

Mark Mathis III is chief creative & strategy officer, partner and cofounder of AMPERAGE Marketing & Fundraising.