2023-09-21 00:00
Plus: new VMLY&R ECD, Tribeca PR account director; Danny's Auto for Brave Group, Thungela for PR Powerhouse; Happy Friday turns 2; IPG Health, Fine ally; IAB SA/PwC SA Online AdSpend Rep… Read More
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Marklives.com Blog
marklives.com
MarkLives.com showcases great South African design and advertising. See what is emerging from one of the worlds hottest and most creative emerging markets!
2023-09-21 00:00
Africa is a big deal for the global giant, netting 23% of global revenues, writes Charlie Mathews Read More
2023-09-21 00:00
Anne van Rensburg's media learnings from a shapeshifter Read More
2023-09-21 00:00
Tiffany Markman on how and why to offer your readers a choice Read More
2023-09-19 00:00
Co-founder Veli Ngubane becomes chief growth officer, responsible for finding new business Read More
2023-09-14 00:00
Everyday Zulu with Melusi Tshabalala Read More
2023-09-14 00:00
Plus: Razor, Lynn Group form IMPACTLR; ECI Media Management, Eley Consulting merge; new Ford SA comms manager; FCB wins Smirnoff; Warner Bros Discovery for BCW Africa; Avatar Creative Foundr… Read More
2023-09-14 00:00
Jarred Cinman's take on a new book regarding adland's challenges and one agency's solution Read More
2023-09-07 00:00
Plus: New Net#work BBDO ECD, Google Africa MD, Eclipse managing partner; Telkom wins Accenture Song; Entravision, Match Media Group partner; TBWA\ SA internships; Spur Steak Ranches rebrand;… Read More
2023-09-07 00:00
With Cannes Lions behind us, it’s worth reflecting on the cost of and ROI in global award shows Read More
2023-09-07 00:00
Andrew Miller on how there's a lot to be gained by sending the boss on a creative writing course Read More
2023-09-07 00:00
Gugu Shabalala on why this shortage has far-reaching consequences for the ad industry Read More
2023-08-31 00:00
For August 2023, we've picked a Springboks marketing collaboration that's authentic, influential and full of charm Read More
2023-08-31 00:00
Veli Ngubane finds out more about this multitalented visual artist and designer Read More
2023-08-31 00:00
Our top 10 circulation lists for consumer magazines and daily, weekend and weekly newspapers for Apr–Jun 2023 Read More
2023-08-31 00:00
Plus: B2B Human Connections Report part 2; Brand Finance on non-alcoholic drink brands; WARC Global Ad Spend Outlook 2023/24; Two Sides survey on SA's reading preferences; virtual Cape Town… Read More
2023-08-24 00:00
Driving female empowerment through gender inclusivity in technology Read More
2023-08-24 00:00
Consumer research by Bateleur shows women still perceived as stereotyped or objectified in ads Read More
2023-08-24 00:00
Plus: Hamba gahle, Derek Watts; new MMA SA youth dev leaders; Just Design, Upsiide partner; R2m Innovation Fund for women in media; Moya Quiz on informal sector support for gender equality;… Read More
2023-08-17 00:00
Plus: New Oliver client service director, Epic Outdoor commercial director; Airbus for Irvine Partners; Tribeca wins Eagle Intelligent Health Read More
2023-08-17 00:00
Is marketing locally still sexist? We speak to female creatives to see where SA is when it comes to gender and advertising Read More
2023-08-17 00:00
Anne van Rensburg tackles the hot mess that is media innovation currently Read More
2023-08-10 00:00
Plus: WARC's 2023 Cannes Creative Effectiveness Lion report; Moya Quiz on informal sector budgeting habits; No Bullsh*t Leadership E-Learning Programme; new CCO for Clockwork; Reebok picks T… Read More
2023-08-10 00:00
Marketers need to keep lived reality in mind when creating ads for women Read More
2023-08-10 00:00
According to Dean Oelschig, it seems no one’s talking about branding positioning anymore Read More
2023-08-10 00:00
Play belongs at work, writes Taazima Kala-Essack, so why do we restrict learning through play to kids? Read More
2023-08-03 00:00
Johanna McDowell on navigating the ever-increasing challenges that change brings Read More
2023-08-03 00:00
Charlie Stewart takes a look at the app formerly known as Twitter vs the new Meta competitor, Threads Read More
2023-08-03 00:00
Plus: Senior appointments at Ogilvy Africa & Ogilvy PR; Moya Quiz on banking fraud resource awareness & fraud/scam victims; B2B newsletter recommendations; Bookmarks & Prisms win… Read More
2023-08-03 00:00
Ten of SA’s largest 13 agencies by revenue have participated in a MarkLives survey Read More
2023-07-27 00:00
Everyday Zulu with Melusi Tshabalala Read More
2023-07-27 00:00
For July 2023, we honour a creative collaborative that’s used AI to bring life to a much-loved icon’s legacy Read More
2023-07-27 00:00
Plus: Manusha Sarawan promoted at Universal Music Group; new PRISA president-elect; Jacaranda FM appoints programme manager Read More
2023-07-27 00:00
Veli Ngubane finds out more about this integrated art director at Joe Public Read More
2023-07-20 00:00
An analysis of South Africa's top TV programmes and how much ads cost Read More
2023-07-20 00:00
Ensure your access to the best insight into the world of marketing & advertising! Read More
2023-07-20 00:00
It’s been feast or famine when it comes to radio research in South Africa, writes Anne van Rensburg Read More
2023-07-20 00:00
Andrew Miller on CEO mode of communication operation choices Read More
2023-07-20 00:00
Plus: We Are Bizarre launches; Brave Group, Media Mix 360 for African Bank; Promise for Toyota FS; African Bank, NEFTI partner; new Hot sports show; Moya Quiz on deodorant brands; IMC virtua… Read More
2023-07-13 00:00
Hate social media? Tiffany Markman shares her five secrets to barebones social media Read More
2023-07-13 00:00
Is great copywriting still valued in adland? Maritha Broschk believes it's all about teamwork Read More
2023-07-13 00:00
Plus: New Duma Collective MD, Press Council chair; Carbon1, SeenThis partner; Grid to run SheSays Jhb Mentorship Moments; SA CX Report 2023; B2B Human Connections Report; Brand Finance Healt… Read More
2023-07-13 00:00
We look at the essential trends, challenges, and future of martech in 2023 — and beyond Read More
2023-07-06 00:00
Plus: Death of Teboho Mahlatsi; Superunion South Africa to rebrand; Moti-amaBhungane judgment a victory for media freedom; Moya Quiz on mobile services; Chicken Licken’s Undefeated sin… Read More
2023-07-06 00:00
We find out why this still is during this time of AI and budgets moving to digital Read More
2023-07-06 00:00
A recent experience rendered Samantha Hogg-Brandjes flabbergasted and having to pay major school fees Read More
2023-07-05 00:00
TymeBank has appointed a new brand and creative partner, effective 1 September 2023 Read More
2023-06-29 00:00
Look left, look right and look left again, says Graham Deneys, unlocking wisdom from Orlando Wood’s book, Look out Read More
2023-06-29 00:00
Veli Ngubane checks in with this creative director about her career path and the state of the ad industry Read More
2023-06-29 00:00
Brands that brew stereotypes are the joke in Castle Lite’s “#DontAcceptWhatever“ from Promise Group and Spitfire Read More
2023-06-29 00:00
Plus: New Nielsen Sports SA MD; HWB rebrands; decline in news consumption; Future Shopper Report 2023; SA's Young Film Lions; Sikuvile winners Read More
2023-06-27 00:00
We reveal the new ad agencies selected by the bank for its South African market Read More
2023-06-22 00:00
Navigating the complexities of OOH calls for a strategy within a strategy, writes Anne van Rensburg Read More
2023-06-22 00:00
Dean Oelschig on how marketers can navigate the approval stage, where many of the marketer/agency struggles begin Read More
2023-06-22 00:00
Plus: SABC GCEO quits; WMX for Mediamark Digital, Kena Health for Riverbed; Wavemaker digital-solutions pillar; TK.Lab launches; Tiger Brands OOH Solutions rebrands; AMC Conference; Moya Qui… Read More
2023-06-22 00:00
Experts weigh in on the latest salary trends, with a focus on senior roles in both the freelance and full-time spheres Read More
2023-06-15 00:00
The production industry plays a pivotal role in positioning South Africa as a global creative destination. We find out more Read More
2023-06-15 00:00
In a perfection-obsessed culture, it seems the idea that anything flawed is… flawed, writes Taazima Kala-Essack Read More
2023-06-15 00:00
Plus: Saatchi & Saatchi SA's new ops director, insights unit; Game's myVirtual Credit; Viu Premium for MTN subscribers; Nicola Nel's PROI Founders Award Read More
2023-06-15 00:00
Embracing pride has become a bold and necessary but also challenging act, writes Claire Denham-Dyson Read More
2023-06-15 00:00
Why ad agency strategy representation matters on the awards committee Read More
2023-06-08 00:00
Kate Wolters on why companies can’t afford a failed content marketing strategy Read More
2023-06-08 00:00
But it may replace supermodels, write John Davenport and Emma Ghirlanda Read More
2023-06-08 00:00
Plus: New dentsu SSA group ops director, Hardy Boys MD, Avatar Media Agency MD; Tumi Makwela tribute; MiWay for Kintaro; Ogilvy SA grows international hub; Orange Ink turns 20; Hustle Media'… Read More
2023-06-08 00:00
Garreth van Vuuren's aptitude for experiential work has led to Rapt Creative growing exponentially Read More
2023-06-01 00:00
Our top 10 lists for consumer magazine plus daily, weekend and weekly newspaper circulation Read More
2023-06-01 00:00
Industry creatives talk to Carey Finn about the process, purpose and impact of weaving tunes into adverts Read More
2023-06-01 00:00
Plus: Eusebius McKaiser dies; Ogilvy Africa launches InfluenceO; IAB SA, Dydx partner; SAMRO's once-off application fee; SA's ITFFA wins; Ster-Kinekor’s Cannes Lions wrap-up talks Read More
2023-06-01 00:00
The fall of BuzzFeed News and Vice has huge ramifications for the way we digest news. Charlie Stewart explores Read More
2023-05-25 00:00
Plus: Brave Group wins Wits; MultiChoice for VMLY&R SA; senior moves at Meta Media CT, Wavemaker SA, Tribeca PR; Moya Quiz opens up MoyaApp; Khensani Nobanda for Loeries board; SA's One… Read More
2023-05-25 00:00
Our pick for May 2023 is Lux’s “Change the Angle” from Wunderman Thompson and Scholars & Gentlemen Read More
2023-05-25 00:00
Veli Ngubane finds out more about the founder of Lerato Agency and Pat on Brands Read More
2023-05-25 00:00
Anne van Rensburg on the role of artificial intelligence in media planning Read More
2023-05-25 00:00
Everyday Zulu with Melusi Tshabalala Read More
2023-05-22 00:00
Absa is close to concluding the first of a two-part pitch process Read More
2023-05-18 00:00
Jarred Cinman shares his five-point readiness plan Read More
2023-05-18 00:00
Plus: FCB Africa regains Bonitas; Video Cartel's new post studio; SA's ADC winners; and Cape Town for Loeries Creative Week Read More
2023-05-18 00:00
Andrew Miller on rethinking the standard sponsorship template Read More
2023-05-18 00:00
We analyse local banking, honing in on brand performance, ad spend, customer sentiment, and share of internet search Read More
2023-05-11 00:00
Many an agency works on a challenger brand but how many SA agencies position themselves as one? Read More
2023-05-11 00:00
History is littered with the agonies of brands large and small which felt the heat of public disfavour, writes Cliff Madamombe Read More
2023-05-11 00:00
Plus: HLS wins new biz; Pressure Cooker Studios refreshes brand; taking South Africa's Best to Netherlands; Mastercard informal sector research; Takealot’s The Jenny Ruyter Saga campai… Read More
2023-05-11 00:00
Johanna McDowell's key observations and learnings from last month's worldwide summit Read More
2023-05-04 00:00
Brand values aren't slogans, writes Tiffany Markman, so stop treating them as such Read More
2023-05-04 00:00
Plus: People moves at Demographica, IMA; The Ocean on 76 buys Digiworx; Youknow, mParticle partner; SA's TDC69 winner, ADC finalists; Joe Public duo off to Young Lions; Cannes Lions to honou… Read More
2023-05-04 00:00
The agency has been gaining traction and influence under Mukondi Ralushayi Kgomo and Nkgabiseng Motau Read More
2023-05-04 00:00
Megan Sayle and Graham Deneys of Carat compare ad spend during January 2023 to the same period in 2022 Read More
2023-04-26 00:00
Our pick for April 2023 is Capital Legacy's “Where there’s no will, there’s drama” from Halo and Patriot Films Read More
2023-04-26 00:00
Veli Ngubane finds out more about this designer's love for the art of storytelling, plus why personal brands are important Read More
2023-04-26 00:00
Plus: Diageo wins back IP from Two Tone; Hoorah wins Lancewood; WARC releases Lessons from the Effective 100; SA's One Show 2023 finalists Read More
2023-04-20 00:00
Individuals, brands, and business are becoming too… showy, writes Taazima Kala-Essack Read More
2023-04-20 00:00
We analyse the local motor industry, zooming in on top sellers, ad spend, branded share of internet search, and more Read More
2023-04-20 00:00
Plus: New MDDA caretaker CEO; Human8 opens in Dubai; Brand Finance's Top 10 most valuable SA brands 2023; WARC's Global Advertising Trends: Search 3.0; new Loeries sub-categories Read More
2023-04-20 00:00
Much like a good club sandwich, TV planning requires a solid stacking approach, writes Anne van Rensburg Read More
2023-04-13 00:00
This year marks a decade since the publication of one of marketing’s most influential books, writes Charlie Stewart Read More
2023-04-13 00:00
Plus: Khoury moving to Amsterdam in global promotion; 2Stories, The Stellar Effect merge; Clean Creative's The SA F-List 2023; earn MASA CPD points with MarkLives; SA's Cannes Lions jurors… Read More
2023-04-13 00:00
We speak to local brands and entrepreneurs about the setup and strategy involved, as well as the barriers to success Read More
2023-04-13 00:00
The hero leader construct throws up interesting communication questions. Andrew Miller explores Read More
2023-04-06 00:00
Veli Ngubane finds out more about the value of being the hardest working person in the room Read More
2023-04-06 00:00
Plus: Top moves at Point Group, Tractor Media, MultiChoice; Riverbed wins GBVF Response Fund; MultiChoice Group's new technology division Read More
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