![MarkLives #AdChamps Of The Month [May 2020]](https://cdn.blogarama.com/images/posts_thumbs_site_id/1242/124247-4036890659.w320.jpg "MarkLives #AdChamps Of The Month [May 2020]")
2020-05-11 04:00
by Kyle de Waal & Morgan Botha. Here’s our latest choice of South African ads that’ve connected and engaged with us during lockdown — Vodacom (Ogilvy Joburg), South Afr… Read More
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MarkLives.com showcases great South African design and advertising. See what is emerging from one of the worlds hottest and most creative emerging markets!
2020-05-11 03:30
by Emma Odendaal (@EmmaOdendaal) Uncertain and ever-changing lockdown restrictions require brands to plan with caution, yet act with speed. How may we walk the tightrope of achieving budget… Read More
![Q5: The Science Of Brand Memory, With Hamish McPharlin [interview]](https://cdn.blogarama.com/images/posts_thumbs_site_id/1242/124247-4121204040.w320.jpg "Q5: The Science Of Brand Memory, With Hamish McPharlin [interview]")
2020-05-08 04:00
by Carey Finn (@carey_finn) Hamish McPharlin (@hamishmcpharlin), BBC Global News head of insight, talks us through the key findings of a study on branded content, called “Science of Me… Read More
2020-05-07 11:40
by MarkLives (@MarkLives) Cape Town-based youth engagement specialist agency, Andpeople — which was founded in 2012 by Michael Leslie — will close its doors from 30 June 2020. T… Read More
2020-05-07 04:00
by Martin MacGregor (@MartMacG) I came across some quaint January 2020 marketing trend articles the other day and had a good laugh. Predicting the future has always been a guessing game but… Read More
2020-05-07 03:30
by David Alves (@TheDavidAlves) Level 4, stage 3B, sanitise this, video-conference that, Abraham hit me with a wiffle ball bat. Welcome to our ‘new reality’. It’s a brave … Read More
2020-05-07 03:30
by David Alves (@TheDavidAlves) Level 4, stage 3B, sanitise this, video-conference that, Abraham hit me with a wiffle ball bat. Welcome to our ‘new reality’. It’s a brave … Read More
2020-05-06 13:50
by Herman Manson (@MarkLives) Elouise Kelly, Ogilvy Johannesburg managing director, is leaving the adverting agency at the end of May 2020 to take up a new position outside the ad industry… Read More
2020-05-06 04:00
by Carey Finn (@carey_finn) Beyond concerns about contextual brand safety, ad fraud and viewability, it’s overarching issues of digital integrity that are keeping marketers up at night… Read More
2020-05-06 03:30
by Struan Campbell (@struan18) We’ve now had some time to settle, observe, learn and adapt within a very different sport and entertainment world. The disruption has left us reeling and… Read More
2020-05-05 04:00
by Johanna McDowell (@jomcdowell) Staying afloat and servicing existing clients is bound to be the priority for ad agencies at present, so there may be less focus on new business as a result… Read More
2020-05-05 03:30
by Thabiet Allie (@turnupmusicza) It’s lockdown 2020. Concerts have been cancelled, from California to Cape Town, from Afrikaburn to Coachella and even The Cape Town International Jazz… Read More
2020-05-04 04:00
by Carey Finn (@carey_finn) “It’s not one-size-fits-all,” says Paul van den Berg, executive director and chief evangelist of Oliver Africa, part of the broader Oliver Group… Read More
2020-05-04 03:30
by Vista Kalipa (@vistak) Quietly and without fanfare, we’re seeing subtle changes in the way in which people interact in the business arena — in the way we communicate in emails… Read More
![Q5: Brand Conscience, With Lebo Madiba [interview]](https://cdn.blogarama.com/images/posts_thumbs_site_id/1242/124247-446281907.w320.jpg "Q5: Brand Conscience, With Lebo Madiba [interview]")
2020-04-30 04:00
by Carey Finn (@carey_finn) Lebo Madiba (@lebonator), managing partner public relations and influence at Ogilvy Johannesburg, talks about the real value of communications, PR and branding in… Read More
2020-04-30 03:30
by Remi du Preez (@tractoroutdoor) The ripple effect of lockdown on outdoor media owners and marketers has been quick, and cut-throat. Advertisers, understandably, are finding it difficult t… Read More
2020-04-29 04:00
by Paulo Dias (@therealptp) I often get asked for advice on how to start a podcast and, strangely enough, have fielded this request more during this time of isolation; I suppose people… Read More
2020-04-29 03:30
by Mkhuseli Vangile (@Thedcfirm) For PR and marketing agencies, this lockdown period has meant working overtime when managing and conveying clearly, to the audience, the many changes that co… Read More
2020-04-28 04:00
by Jason Stewart (@HaveYouHeard_SA) If we don’t take into account the very few prime ministers or presidents who’ve apologised over the years for the actions of their previous re… Read More
2020-04-28 04:00
by Jason Stewart (@HaveYouHeard_SA) If we don’t take into account the very few prime ministers or presidents who’ve apologised over the years for the actions of their previous re… Read More
2020-04-28 03:30
by MarkLives (@marklives) The hottest primetime shows on e.tv in South Africa revealed: TV ratings for March and February 2020. Please take note of this loadshedding notice (pdf) from the Br… Read More
2020-04-24 04:00
by Herman Manson (@MarkLives) Collective ID, an ad agency best known for its former incarnation as Ireland/Davenport, has stopped trading. This has been confirmed by Joanna Oosthuizen, Ogilv… Read More
2020-04-24 03:30
by Adam Byars (@Ad_Mski) The world, our clients’ worlds, and our agency as we know it have changed forever. The question is: what are we going to do about it? These are the seven busin… Read More
![Q5: David Moffatt On “offshoring†Local Talent [interview]](https://cdn.blogarama.com/images/posts_thumbs_site_id/1242/124247-1219924199.w320.jpg "Q5: David Moffatt On “offshoring†Local Talent [interview]")
2020-04-23 04:00
by Carey Finn (@carey_finn) David Moffatt, former group MD of Hellocomputer (now HelloFCB+) and the founder and CEO of full-service network, Fierce, tells us about his new venture.
Note: Thi… Read More
2020-04-23 03:00
by MarkLives (@marklives) The hottest primetime shows on DStv in South Africa revealed: TV ratings for March and February 2020. Please be aware of this loadshedding note (pdf) from the Broad… Read More
2020-04-22 04:00
by Marc de la Querra (@Clockwork_Media) These are trying times, and working remotely doesn’t make things any easier in an industry built on casual coffee-break brainstorms. Anxiety is… Read More
2020-04-22 04:00
by Marc de la Querra (@Clockwork_Media) These are trying times, and working remotely doesn’t make things any easier in an industry built on casual coffee-break brainstorms. Anxiety is… Read More
2020-04-22 03:30
by Andrew Barnes (@ebonyads) Brand choice is a luxury that poverty doesn’t tolerate.
Optimists are predicting a V-shaped economic recovery after the covid-19 crisis. This is unlikely… Read More
2020-04-21 04:00
by Tom Fels (@thomasfels) I remember watching CNN live the first time it called covid-19 ‘a pandemic’, ahead of the World Health Organisation. It was controversial in the moment… Read More
2020-04-21 03:30
by Warren Moss (@warrenmoss) Business — and society at large — is going to look back at a new period in history once the spread of covid-19 has been contained and things ‘r… Read More
2020-04-20 04:00
by Herman Manson (@MarkLives) Staff at Cape Town-based ad agency, Hero Strategic Marketing, spent their last day of work on Friday, 28 February 2020, handing over files and art work to clie… Read More
2020-04-20 03:30
by Vikash Gajjar (@VikashGajjar) For the most part, digital transformation was just a box that needed ticking — due, in part, to the comfort of legacy systems and operations that seeme… Read More
2020-04-17 04:00
“A man who stops advertising to save money is like a man who stops a clock to save time.”— Henry Ford
by Danni Dixon (@dannidixon) What used to keep marketers awake at nigh… Read More
![Q5: Brands, Brands, Brands, With Jeremy Sampson [interview]](https://cdn.blogarama.com/images/posts_thumbs_site_id/1242/124247-4009269730.w320.jpg "Q5: Brands, Brands, Brands, With Jeremy Sampson [interview]")
2020-04-17 03:30
by Carey Finn (@carey_finn) Speaking in his personal capacity, Brand Finance Africa MD Jeremy Sampson weighs in on some of the biggest surprises and challenges for brands in South Africa, an… Read More
2020-04-16 04:00
by Rita Doherty (@ritadoherty) Right now, many business are shutting down and most marketers are withdrawing their planned activity. But there will come a time when the lockdown ends and we… Read More
2020-04-16 03:30
by Ann Nurock (@annnurock) When we eventually come out of this lockdown, consumers and brands will behave differently and communications agencies need to be ready to adjust to this different… Read More
2020-04-15 04:00
by Elena Protulis (@elenaprotulis) Sometimes, it’s ok to not say anything, to not be creative or tactical. Sometimes, people just want space to breathe and deal with the anxiety and th… Read More
![#CoronavirusSA: Breakout #AccountantInAdland [S2 E5]](https://cdn.blogarama.com/images/posts_thumbs_site_id/1242/124247-453221478.w320.jpg "#CoronavirusSA: Breakout #AccountantInAdland [S2 E5]")
2020-04-15 03:30
Major Casey Schuler: I hate this bug.Col Sam Daniels: Oh, come on, Casey. You have to admire its simplicity. It’s one-billionth our size and it’s beating us.Major Casey Schu… Read More
2020-04-15 03:00
by MarkLives (@marklives) The hottest primetime shows on SABC 3 in South Africa revealed: TV ratings for March, February and January 2020. Please take note of this loadshedding note (pdf) fr… Read More
2020-04-14 03:30
by MarkLives (@marklives) MarkLives is tracking South African and African brand and ad agency reactions and news related to the covid-19 (coronavirus) pandemic. Updates may be sent to us via… Read More
2020-04-14 03:30
by Charlie Mathews (@CharlesLeeZA) It’s hard to reimagine the optimism that was Design Indaba 2020. That was February; this is lockdown. Seven weeks ago, the ‘Think Tank: Do… Read More
2020-04-14 02:00
by Richard Lord (@rlord182) What a difference a month makes! Before we get to the March 2020 TV numbers, I thought I’d discuss the broad effects that covid-19 is having on media consum… Read More
2020-04-09 03:30
by Justin Gomes (@justinjgomes) When the normal rules no longer apply, might we be inspired to better use our time?
Covid-19 has given us many things over the last four months: stress, fear… Read More
2020-04-09 02:00
by Skhumbuzo “SK” Tuswa (@SkhumbuzoTuswa) The rainbow nation — a beautiful image. The multicoloured flag. South Africans from all walks of life coming together, sharing sto… Read More
2020-04-08 03:30
by Wayne Naidoo (@WNaidoo) As I write this, we’re only on day four of lockdown and what a wild ride it’s already been. While this most certainly will be remembered as one of the… Read More
2020-04-08 01:00
by MarkLives & HaveYouHeard. We asked marketers and agency staff what advice they’ve been giving to their brand teams and clients during this covid-19 pandemic and national lockdow… Read More
2020-04-07 04:00
by MarkLives (@marklives) Grey Africa has appointed Dallas Glover as managing director of WPP’s bespoke agency for Distell, Liquid. Glover replaces Mike Middleton, the ex-KFC CMO who j… Read More
2020-04-07 03:30
by Marguerite Coetzee. Each generation is born into a different time, with its own set of challenges, opportunities, and shared experiences. This temporal consideration — among many ot… Read More
2020-04-06 04:00
by MarkLives & HaveYouHeard. A week ago we invited readers to participate in the first South African advertising communications services industry survey to track the impact of covid-19 u… Read More
2020-04-06 03:30
by Veli Ngubane (@TheNduna) Hlamalani Sunshine Shibambo (@sunshineshibs) is a hero. I’ve been running this column since 2016 and this interview brought me to tears. The real and authen… Read More
2020-04-03 08:45
by Herman Manson (@MarkLives) MTN, one of the Africa’s biggest mobile brands, is out to pitch again. MTN issued a global request for proposals (RFP) at the end of 2019, the network op… Read More
2020-04-03 04:00
by Jarred Cinman (@jarredcinman) Advertising is a business predicated on two conditions: a company with things to sell and a consumer with the interest and ability to buy them. When the comp… Read More
2020-04-03 03:30
by Margie Carr (@margiecarr1) The sudden quietening of our streets has certainly cast doom onto the out-of-home (OOH) ad industry. There have been various reactions from clients’ side… Read More
2020-04-03 03:00
by MarkLives (@marklives) MarkLives is tracking South African and African brand and ad agency reactions and news related to the covid-19 (coronavirus) pandemic. Updates may be sent to us via… Read More
2020-04-02 04:00
by Johanna McDowell (@jomcdowell) Since the coronavirus outbreak was first seen a couple of months ago in other countries, life has changed for ad agencies and clients. Everyone seems to hav… Read More
2020-04-02 03:30
by MarkLives (@marklives) The hottest primetime shows on SABC 2 in South Africa revealed: TV ratings for February and January 2020. Please take note of this loadshedding note (pdf) from the… Read More
2020-04-01 04:00
by MarkLives (@marklives) Danielle Sneiders has rejoined the ad industry as the new managing director of ad agency, HelloFCB+. A seasoned industry executive with 20 years’ management a… Read More
![MarkLives #AdChamps Of The Month [Apr 2020]](https://cdn.blogarama.com/images/posts_thumbs_site_id/1242/124247-2763818616.w320.jpg "MarkLives #AdChamps Of The Month [Apr 2020]")
2020-04-01 03:30
by Kyle de Waal & Morgan Botha. Things are tough right now, with South Africa under covid-19 lockdown, so here’s our choice of brilliant ads that connect and inspire: Chicken Licke… Read More
2020-03-31 04:00
by Veli Ngubane (@TheNduna) Jay Badza (@jaybadza47; IG: @jaybadza) represents the future of the communications industry: young, intelligent, brave and ambitious. From Dobsonville, Soweto, he… Read More
2020-03-31 03:30
by Charlie Stewart (@CStewart_ZA) At the time of writing, over a billion people have been locked down in self isolation. While some fixate on the availability of toilet paper, most of us are… Read More
2020-03-30 04:00
by Bobby Amm. On Friday, 27 March 2020 (a day we’d often speculated about but never thought would actually arrive) happened. Our industry has been put on indefinite hold; the futu… Read More
2020-03-30 03:30
by Paulo Dias (@therealptp) While we’re still in the early days, what could the radio listening landscape look like over these three weeks of coronavirus lockdown in South Africa?… Read More
2020-03-30 03:00
by MarkLives (@marklives) MarkLives is tracking South African and African brand and ad agency reactions and news related to the covid-19 (coronavirus) pandemic. Updates may be sent to us via… Read More
2020-03-27 04:00
by Wendy Shepherd (@thewordshepherd) My dad once told me how to cook a frog. You put it in a pot of cold water and very slowly heat it up until the frog is cooked. If you put it straight int… Read More
![Q5: Darren Sandras On Creative Sector & Digi-tech Challenges [interview]](https://cdn.blogarama.com/images/posts_thumbs_site_id/1242/124247-174524057.w320.jpg "Q5: Darren Sandras On Creative Sector & Digi-tech Challenges [interview]")
2020-03-27 03:30
by Carey Finn (@carey_finn) Darren Sandras, director and partner at specialist entertainment marketing agency, One-eyed Jack, talks to the future of the creative sector and the challenges fa… Read More
2020-03-26 04:00
by Martin MacGregor (@MartMacG) Imagine your whole target market is forced to stay at home and unable to keep their eyes off their screens. We don’t have to anymore — this sudden… Read More
2020-03-26 03:30
by Candice Luis (@candicedl) Covid-19 is presenting legal and crisis teams, never mind businesses in totality, with unprecedented challenges; and now, more than ever, we need to come togethe… Read More
2020-03-25 04:00
EDITORIAL: This past week could have been a year. Our world is changing rapidly as our society and economy responds to and adapt to the realities being wrought by the covid-19 pandemic. We k… Read More
2020-03-25 03:30
by MarkLives (@marklives) The hottest primetime shows on SABC 1 in South Africa revealed: TV ratings for February and January 2020. Please take note of this loadshedding note (pdf) from the… Read More
2020-03-24 04:00
by Leigh Tayler (@LeighAnneTayler) Pandemic — novel coronavirus — covid-19 — these are the words that are front and centre of the almost every human being’s mind, con… Read More
2020-03-24 03:30
by David Alves (@TheDavidAlves) “Feel it. It is here.” The last time we used that line, we were celebrating hosting the 2010 FIFA World Cup — except now what’s on eve… Read More
![#CoronavirusSA: Ad Agencies, Marketers’ Responses To #covid19 [2]](https://cdn.blogarama.com/images/posts_thumbs_site_id/1242/124247-124461882.w320.jpg "#CoronavirusSA: Ad Agencies, Marketers’ Responses To #covid19 [2]")
2020-03-24 03:00
by MarkLives (@marklives) MarkLives is tracking South African and African brand and ad agency reactions and news related to the covid-19 (coronavirus) pandemic. Updates may be sent to us via… Read More
![MarkLives #AdChamps Of The Month [Mar 2020]](https://cdn.blogarama.com/images/posts_thumbs_site_id/1242/124247-4070130905.w320.jpg "MarkLives #AdChamps Of The Month [Mar 2020]")
2020-03-23 04:00
by Kyle de Waal & Morgan Botha. Here’s our latest choice of South African ads that connect and engage: Chicken Licken’s Everyone’s Talking About It, Absa’s Baking… Read More
2020-03-23 03:30
by Tiffany Markman (@tiffanymarkman) Only one in nine people is a natural salesperson. The rest of us hate selling — because, when it doesn’t work, it feels a lot like rejection… Read More
![Q5: Out Of The Box, Onto The Scene, With Cognitive Agency [interview]](https://cdn.blogarama.com/images/posts_thumbs_site_id/1242/124247-1513856038.w320.jpg "Q5: Out Of The Box, Onto The Scene, With Cognitive Agency [interview]")
2020-03-20 03:30
by Carey Finn (@carey_finn) Thando Somacele (@tsomacele) and Sanele Pesane (@sanelepesane), the co-founders of Cognitive Agency (@CognitiveAgency), talk about building a successful business… Read More
2020-03-19 16:00
by MarkLives (@marklives) The 2020 IAB Bookmarks Awards have awarded 139 winners, representing entries from across South Africa’s digital marketing and media landscape. The 2020 resul… Read More
2020-03-19 04:00
by Tom Fels (@thomasfels) Just a few short months ago, everyone was planning for 2020 with a business-as-usual mindset. Within weeks, that’s all changed.
The effects of covid-19 and th… Read More
2020-03-19 03:30
by Sabrina Forbes. Bounty Brands Apparel is a six-year-old business that distributes some of the world’s most well-known fashion brands, such as Diesel, Vans, Superdry and Jeep. We cha… Read More
2020-03-18 04:00
by Craig Hannabus (@crayg) In the last few days, covid-19 has hit South Africa and it’s raised some interesting issues in the world of social media marketing. When things are going smo… Read More
2020-03-18 03:30
by Richard Lord (@rlord182) March. First month of autumn. Days are getting shorter, the mornings are fresher, and the gentle sound of generators fills the night sky! The first two months of… Read More
2020-03-17 04:00
by Megan Power (@Power_Report) Game-changing, world-class and cutting-edge. Data-driven, innovative and disruptive. They go the extra mile, they move the needle, they’re here to help… Read More
2020-03-17 03:30
by Struan Campbell (@struan18) As the world has been cast into turmoil, trying to respond to the coronavirus outbreak, disruption across the sport and entertainment industry is in the spotli… Read More
2020-03-16 10:28
by MarkLives (@marklives) MarkLives is tracking South African and African brand and ad agency reactions and news related to the covid-19 (coronavirus) pandemic. Updates may be sent to us via… Read More
2020-03-16 10:13
by MarkLives (@marklives) MarkLives is tracking South African and African advertising and marketing industry event changes, postponements and cancellations due to the novel coronavirus… Read More
2020-03-16 04:00
by Sabrina Forbes. Each year, as more students graduate from South Africa’s creative schools, the disparate number of marketing vs copywriter graduates continues to be alarming. Alista… Read More
2020-03-16 03:30
by MarkLives (@marklives) The hottest primetime shows on e.tv in South Africa revealed: TV ratings for January 2020. Please take note of this loadshedding note (pdf) from the Broadcast Resea… Read More
![Q5: Doubling Down On Digital, With Gaynor MacArthur [interview]](https://cdn.blogarama.com/images/posts_thumbs_site_id/1242/124247-825374943.w320.jpg "Q5: Doubling Down On Digital, With Gaynor MacArthur [interview]")
2020-03-13 04:00
by Carey Finn (@carey_finn) Gaynor MacArthur, Digicape co-founder and managing director, talks local tech trends, the persistence of the digital divide and what’s needed for women to s… Read More
2020-03-13 03:30
by Taazima Kala-Essack (@taazimakala) There are times when trying to get even the simplest of tasks done feels impossible. I’m not talking about overhauling an entire corporate strateg… Read More
2020-03-12 04:00
by Andy Rice (@ricecommaandy) Not since Rolls met Royce have two words been so intimately joined at the hip. The concept of brand purpose has become so ingrained in the marketing vernacular… Read More
2020-03-12 03:30
by Jason Stewart (@HaveYouHeard_SA) Let’s explore what I call Natural Me, the cultural response to working and playing too hard for too long, as well as the extreme health fanaticism o… Read More
2020-03-11 04:00
by Jessica Evans (@JessRobinEvans) “Creativity is what we do — it’s our currency — but creativity needs to drive business success,” says Louise Johnston, recent… Read More
2020-03-11 03:30
by MarkLives (@marklives) The hottest primetime shows on DStv in South Africa revealed: TV ratings for January 2020. Please take heed of this loadshedding note (pdf) from the Broadcast… Read More
2020-03-10 04:00
by Jason Harrison. Everyone keeps saying “do more with less” but are we in adland prepared for the consequences?
I recently watched Chicken Little with my daughter and there&rsqu&hell…Read More
2020-03-10 03:30
by Craig Hannabus (@crayg) Flash back to 13 years ago and Mark Zuckerberg is announcing to the world that our favourite social media platform was going to start serving us ads. Brands would… Read More
2020-03-09 04:00
by Carey Finn (@carey_finn) “News doesn’t break on television anymore,” says Thokozani Nkosi (@ThokozaniNkosi), co-founder of 24-hour news channel, Newzroom Afrika (@Newzro… Read More
2020-03-09 03:30
by Mike Beukes (@mikebeukes) I went through a phase of my career where I was addicted to pitching. The adrenaline of the chase. The late-night pushes. Seeing teams come together to fight for… Read More
![Q5: The State Of Coding In SA, With Stephen Van Der Heijden [interview]](https://cdn.blogarama.com/images/posts_thumbs_site_id/1242/124247-196183564.w320.jpg "Q5: The State Of Coding In SA, With Stephen Van Der Heijden [interview]")
2020-03-06 04:00
by Carey Finn (@carey_finn) Stephen van der Heijden, the vice president of growth at South African tech talent marketplace, OfferZen, shares insights into the local software development scen… Read More
2020-03-06 03:30
by Warren Moss (@warrenmoss) One of the most-common issues I see in B2B organisations worldwide is the strained relationship between the B2B sales and B2B marketing teams. This divide is a m… Read More
2020-03-05 04:00
by Johanna McDowell (@jomcdowell) The January 2020 marketers’ masterclass was a panel-led discussion with five leading marketers and 43 representatives from 22 different agencies. I fa… Read More
2020-03-05 03:30
by Erna George (@edgeo23) When you give it your all, you certainly start feeling it after a long stretch of being on the go — think how you feel about the end of November. At these poi… Read More
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