2019-09-26 08:13
by Johanna McDowell (@jomcdowell) LONDON: Day 1 of the AdForum Worldwide Summit London, 22-25 September 2019, continued with one of the highlights: meeting with Sir Martin Sorrell, who left… Read More
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MarkLives.com showcases great South African design and advertising. See what is emerging from one of the worlds hottest and most creative emerging markets!
2019-09-26 04:00
by MarkLives (@marklives) How are South African creative agencies faring in ensuring gender equity in the workplace? Are women enjoying the same opportunities and pay as their male colleague… Read More
2019-09-25 08:13
by Johanna McDowell (@jomcdowell) LONDON: With our agenda telling us we would be meeting 19 agencies over three days during AdForum Worldwide Summit London, 22-25 September 2019, this was al… Read More
![Q5: How To Hack A Brand, With Sarel Delport [interview]](https://cdn.blogarama.com/images/posts_thumbs_site_id/1242/124247-1965729561.w320.jpg "Q5: How To Hack A Brand, With Sarel Delport [interview]")
2019-09-25 04:00
by Carey Finn (@carey_finn) Sarel Delport — the executive creative director of integrated agency, Autonomous Republic, and part of the brains behind the recently launched Hack-A-Brand… Read More
2019-09-20 04:00
by MarkLives (@marklives) How are South African creative agencies faring in ensuring gender equity in the workplace? Are women enjoying the same opportunities and pay as their male colleague… Read More
2019-09-20 03:30
by MarkLives (@marklives) The hottest primetime shows on SABC 2 in South Africa revealed: TV ratings for August and July 2019.
SABC 2, August 2019
Top 20 Programmes All Adults 15+
August 201… Read More
2019-09-19 04:00
by Veli Ngubane (@TheNduna) Now an award-winning copywriter currently at Joe Public, Tshepo Tumahole’s career kicked off after winning a copywriting bursary he’d heard about on Y… Read More
2019-09-19 03:30
by Mimi Nicklin (@MimiNicklin) So, here it is: working motherhood in the ad industry is tough. Really tough. But not in the way the media makes out it to be. At least, not for me.
It’s… Read More
![Q5: Exploring New Realities, With Lebo Lekoma & Jade Duckitt [interview]](https://cdn.blogarama.com/images/posts_thumbs_site_id/1242/124247-2509523553.w320.jpg "Q5: Exploring New Realities, With Lebo Lekoma & Jade Duckitt [interview]")
2019-09-18 04:00
by Carey Finn (@carey_finn) Cape Town-based animation studio Sea Monster’s commercial head, Lebo Lekoma, and creative director, Jade Duckitt, talk about the potential of augmented real… Read More
2019-09-18 03:30
by Kirsten Dewar. The latest research I’m reading paints a worrying picture of how consumers think about brands.
Traci R has had it with Capitec. In a post titled “Capitec servic… Read More
2019-09-17 04:00
by Warren Moss (@warrenmoss) If you walk into a bank and ask for information on its business-banking offering, you’ll get a brochure. Ask a telco about its B2B offering, you’ll g… Read More
2019-09-17 03:30
by Charlie Stewart (@CStewart_ZA) The new gold… the new oil… the new ‘everything’. The last few years have seen pundits trot out dozens of clichés to validat… Read More
2019-09-16 04:00
by Sabrina Forbes. Faith & Fear is a business started by two women whom you’ve probably never heard of but have worked on almost any brand you can think of — and, according t… Read More
2019-09-16 03:30
by Martin MacGregor (@MartMacG) A brand’s media tactics in 2019 comes down to two simple concepts: stacking and pulsing. For once, these are not just new buzzwords but very apt descrip… Read More
2019-09-13 04:00
by MarkLives (@marklives) How are South African creative agencies faring in ensuring gender equity in the workplace? Are women enjoying the same opportunities and pay as their male colleague… Read More
2019-09-13 03:30
by MarkLives (@marklives) The hottest primetime shows on SABC 1 in South Africa revealed: TV ratings for July 2019.
SABC 1, July 2019
Top 20 Programmes All Adults 15+
July 2019 Prime Time 5… Read More
2019-09-12 04:00
by Jason Harrison. “YOU are the strategist,” responded the strategist when I asked him who’d be doing the strategy for the launch of a new financial services brand that was… Read More
2019-09-12 03:30
by Erna George (@edgeo23) Julius Caesar once said, “Experience is the teacher of all things.” However, had Caesar lived today, I think even he would agree that there are more and… Read More
2019-09-11 08:41
by MarkLives (@marklives) Andrew Human will be leaving creative awards organisation and festival, The Loeries, after 15 years as CEO. “I have decided it’s time to move on to a ne… Read More
![Q5: Marcus Sorour On The Changing Face Of Corporate Comms [interview]](https://cdn.blogarama.com/images/posts_thumbs_site_id/1242/124247-971313407.w320.jpg "Q5: Marcus Sorour On The Changing Face Of Corporate Comms [interview]")
2019-09-11 04:00
by Carey Finn (@carey_finn) Marcus Sorour (@marcussorour), a South African living in London and the recently appointed head of corporate communications for EMEA for technology company, F5 Ne… Read More
2019-09-11 03:30
by Bradley Elliott (@BradElliottSA) The number of channels that marketers are using to target consumers has grown and, with it, the messaging has changed, from a ‘broadcast’ mode… Read More
2019-09-10 04:00
by Leeya Hendricks (@LeeyaHendricks) I was fascinated to read about robotic furniture recently — Silicon Valley’s response to the mounting need for better living space management… Read More
2019-09-10 03:30
by Jason Stewart (@HaveYouHeard_SA) When we are most scared, tired and just over it, we usually head home to bed or call our moms — the places we feel safe, secure, comfortable and pro… Read More
2019-09-09 11:00
by MarkLives (@marklives) JOHANNESBURG/NEW YORK: Luca Gallarelli — who announced his resignation as group managing director of Ogilvy South Africa on Friday, 6 September 2019 — w… Read More
2019-09-09 08:10
by MarkLives (@marklives) The winners of the 2019 Gold, Silver, Bronze and Shortlist Clio Awards were announced late last week, with South Africa taking home one Gold, two Bronzes and four… Read More
2019-09-09 04:00
by Sabrina Forbes. “The Gautrain brand is a people’s brand, or [that’s how] we would like to think of it, at least,” says Ingrid Jensen, Gautrain Management Agency (G… Read More
2019-09-09 03:30
by Bobby Amm. There has been much publicity and controversy recently around the new Copyright and Performers’ Protection Amendment Bills, which have already been approved by parliament… Read More
2019-09-06 09:07
by MarkLives (@marklives) Luca Gallarelli, group managing director of Ogilvy South Africa, has announced his resignation, 17 years after he first joined the ad agency. His last day in the of… Read More
2019-09-06 04:00
by MarkLives (@marklives) How are South African creative agencies faring in ensuring gender equity in the workplace? Are women enjoying the same opportunities and pay as their male colleague… Read More
2019-09-06 03:30
by MarkLives (@marklives) The hottest primetime shows on e.tv in South Africa revealed: TV ratings for July 2019.
e.tv, July 2019
Top 20 Programmes All Adults 15+
July 2019 Prime Time 5.30pm… Read More
2019-09-05 04:00
by Johanna McDowell (@jomcdowell) Three senior marketers from RCL Foods, Diageo* and Absa attended our session last month, acting as our panel to discuss ideal agency models and best practic… Read More
2019-09-05 03:30
by Paulo Dias (@therealptp) It’s been a while since I explored innovations in audio and radio marketing and advertising, and this month the column takes us from Australia to Londo… Read More
![Q5: Finding The Human Truth, With Zwelethu Radebe [interview]](https://cdn.blogarama.com/images/posts_thumbs_site_id/1242/124247-3200188970.w320.jpg "Q5: Finding The Human Truth, With Zwelethu Radebe [interview]")
2019-09-04 04:00
by Carey Finn (@carey_finn) Award-winning local director, Zwelethu Radebe (@ZwelethuRadebe), talks about his arresting short film for SAB, Vuka, and balancing creativity with the constraints… Read More
2019-09-04 03:30
by Marguerite Coetzee. What South Africa’s education system can teach brands and organisations about preparing for the next industrial revolution.
Standing in the halls of the first fl… Read More
![An Accountant In Adland: Thinking & Numbers Of New Ad-ventures [S1 E8]](https://cdn.blogarama.com/images/posts_thumbs_site_id/1242/124247-866841407.w320.jpg "An Accountant In Adland: Thinking & Numbers Of New Ad-ventures [S1 E8]")
2019-09-03 04:00
by Siwe Thusi (@Siwe_Thusi) The last year has been fascinating. Starting around June 2018, I had begun to experience an increasingly strong and deep need for something new: a new environment… Read More
2019-09-03 03:30
by Mukandi Siame (@Mukandii) In older forgotten times, you had to meet someone and shake their hand to know them. To understand them, you went a step further; you visited their home, met the… Read More
2019-09-02 04:00
by Sabrina Forbes. Red Cherry Interactive — which has just refreshed its brand and positioning, going full service — aims to create brand experiences that engage and entertain an… Read More
2019-09-02 03:30
by Mark Eardley (@mdeardley) “The age of the customer.” What a daft expression. In all B2B marketing’s history, when was it ever not, huh?
It’s the sort of dumb buzz… Read More
2019-08-30 04:00
by MarkLives (@marklives) How are South African creative agencies faring in ensuring gender equity in the workplace? Are women enjoying the same opportunities and pay as their male colleague… Read More
2019-08-30 03:30
by MarkLives (@marklives) The hottest primetime shows on DStv in South Africa revealed: TV ratings for July 2019.
DStv, July 2019
Top 30 Programmes All Adults 15+ & DSTV Adults
July Prim… Read More
2019-08-29 08:12
by MarkLives (@marklives) Publicis Africa has announced that Odette van der Haar will be joining the agency as managing director, effective 1 September 2019, strengthening the management tea… Read More
2019-08-29 04:00
by Yatish Narsi (@yatishnarsi) The 2019 Loeries are now officially behind us and, as always, the debate lingers for a while. Which work deserved a little more or, indeed, a lot less? All awa… Read More
2019-08-29 03:30
by Charlie Stewart (@CStewart_ZA) The marketing industry’s got itself into a tech-induced fankle* of late.
Like all industries, ours has embraced technology. It makes our campaigns mor… Read More
2019-08-28 04:00
by Carey Finn (@carey_finn) Michelle van Schalkwyk-Haley, Pick n Pay head of brand, shares insights into moving beyond functional advertising.
Q5: You have spoken about the need to make prod… Read More
2019-08-28 03:30
by Matthys Esterhuysen (@hellocomputer) Netflix uses data to create a hit TV show, House of Cards. Cambridge Analytica uses data to influence a US election. A machine writes a Lexus televisi… Read More
2019-08-27 04:00
by Luca Gallarelli (@Gallarelli) As agencies, we’re in the relationships game. When that complex web is most effective, it can generate incredible work that is creatively and commercia… Read More
2019-08-27 03:30
by Martin MacGregor (@MartMacG) A bit like the gold rush of digital media in the early days, brands are rushing in but not asking enough questions of influencers. It’s time for a more… Read More
2019-08-26 03:30
by Kirsten Dewar. Stories are way more powerful than information because of the way the human brain works and learns. Lisa Cron, author of the book Wired For Story, reckons that stories have… Read More
2019-08-25 06:26
by MarkLives (@marklives) Loeries 2019 has announced its second set of winning entries on Saturday evening, 24 August 2019, at the ICC Durban. The second evening included awards for Effectiv… Read More
2019-08-24 08:16
by MarkLives (@marklives) Loeries 2019 has announced its first set of winning entries on Friday evening, 23 August 2019, at the ICC Durban. On Friday night 161 Loeries were awarded, includin… Read More
2019-08-23 05:00
by Herman Manson (@marklives) MADE Agency has gone into liquidation, its CEO, James Gilmour, has confirmed.
The creative agency had enjoyed steady growth, often in the region of 40&ndas&hell…Read More
2019-08-23 03:30
by MarkLives (@marklives) The hottest primetime shows on SABC 3 in South Africa revealed: TV ratings for June 2019.
SABC 3, June 2019
Top 20 Programmes All Adults 15+
June Prime Time 5.30pm… Read More
2019-08-22 09:22
by MarkLives (@marklives) Loeries 2019 finalists have been announced all week long during Creative Week Durban, taking place 19–25 August 2019. All finalists presented here are unaudit… Read More
2019-08-22 03:30
by Jason Stewart (@HaveYouHeard_SA) What we value is what we prioritise. Our values dictate our worldview, our life choices, what we do and what we say. We don’t get to choose these va… Read More
2019-08-21 09:13
by MarkLives (@marklives) Integrated communications group, King James Group South Africa, has announced that it has acquired a majority stake in retail and shopper marketing agency, 34°… Read More
2019-08-21 08:11
by MarkLives (@marklives) Loeries 2019 finalists are being announced all week long during Creative Week Durban, taking place 19–25 August 2019. All finalists presented here are unaudit… Read More
![Q5: Xander Nijnens Tells Us What’s Happening With Hotels [interview]](https://cdn.blogarama.com/images/posts_thumbs_site_id/1242/124247-3420028250.w320.jpg "Q5: Xander Nijnens Tells Us What’s Happening With Hotels [interview]")
2019-08-21 03:30
by Carey Finn (@carey_finn) Xander Nijnens, JLL South Africa head of hotels and hospitality, talks growth, regulations and changing consumer trends in the local accommodation sector. Close t… Read More
2019-08-20 07:55
by MarkLives (@marklives) Loeries 2019 finalists are being announced all week long during Creative Week Durban, taking place 22–5 August 2019. All finalists presented here are unaudite… Read More
2019-08-20 04:00
by Megan Power (@Power_Report) Listicles. I’m not a fan. And it’s not just the annoying word blend that in my mind, at least, conjures up a mix of popsicles, stalagmites and at l… Read More
2019-08-20 03:30
by Kathryn McConnachie (@KathMcConnachie) What’s that sound? Listen carefully. There it is again — the sound of social media marketers across the country doing a collective tap d… Read More
2019-08-19 07:30
by Herman Manson (@marklives) BMW Group South Africa has moved both its BMW and MINI brands to Wunderman Thompson South Africa, which will work various aspects of the account, including… Read More
2019-08-19 04:00
by Carey Finn (@carey_finn) “We believe that chemistry can be created, which is why we use anthropology,” says Warren Moss, founder and CEO of specialist business-to-business (B2… Read More
2019-08-19 03:30
by Mimi Nicklin (@MimiNicklin) Recently, there was a phone call with one of our partners. I wasn’t on it but one of my team was and they were discussing a project with tight timelines… Read More
2019-08-16 04:00
by Bobby Amm. The #MeToo movement has come to South Africa and, in particular, the South African film production sector where, some local advocacy groups claim, sexual harassment is rife and… Read More
2019-08-16 03:30
by MarkLives (@marklives) The hottest primetime shows on SABC 2 in South Africa revealed: TV ratings for June 2019.
SABC 2, June 2019
Top 20 Programmes All Adults 15+
June 2019 Prime Time 5… Read More
2019-08-15 04:00
by Veli Ngubane (@TheNduna) Farah Fortune (@fcfortune), African Star Communications founder and CEO, shares with us her life journey, from being born in Cape Town and being raised in Europe… Read More
2019-08-15 03:30
by Erna George (@edgeo23) In a world of endless choices, some marketers are falling into the ‘spray-and-pray’ approach. You can’t have it all and you can’t cover all… Read More
![Q5: How To Create Better Content, With Matt Potter [interview]](https://cdn.blogarama.com/images/posts_thumbs_site_id/1242/124247-3058160543.w320.jpg "Q5: How To Create Better Content, With Matt Potter [interview]")
2019-08-14 04:00
by Carey Finn (@carey_finn) Matt Potter (@MattPotter), the chief content officer for John Brown Media UK, has strong feelings about content. Get it right, and you’ve got a lifelong bra… Read More
2019-08-14 03:30
by Jason Harrison. There comes a time in every suit’s life when you think, “How on earth am I going to sell this?” This is followed by a quick succession of reasons why it… Read More
2019-08-13 06:30
by Herman Manson (@marklives) The Audit Bureau of Circulations of South Africa has released newspaper-circulation statistics for the period April–June 2019 (ABC Q2 2019); see our consu… Read More
2019-08-13 06:30
by Herman Manson (@marklives) The Audit Bureau of Circulations of South Africa has released consumer-magazine circulation statistics for the period April–June 2019 (ABC Q2 2019); see o… Read More
2019-08-12 04:00
by Sabrina Forbes. By finding the soul of the brand and co-creating truly authentic stories with their clients — that speak to South Africans in a South African way — is where Wa… Read More
2019-08-12 03:30
by Marguerite Coetzee. Waking up one crisp winter’s morning in the small, forested town of Greyton, Western Cape, to the unexpected sound of a voice booming over speakers outside my wi… Read More
2019-08-08 04:00
by MarkLives (@marklives) We feature insight into the brief, creative idea, production challenges and results of the “Nozizwe” campaign for Gillette South Africa from Grey Johann… Read More
2019-08-08 03:30
by MarkLives (@marklives) The hottest primetime shows on SABC 1 in South Africa revealed: TV ratings for Jun 2019.
SABC 1, June 2019
Top 20 Programmes All Adults 15+
June 2019 Prime Time 5.3… Read More
2019-08-07 08:10
by Herman Manson (@marklives) Hyundai South Africa has appointed Grid Worldwide as its new lead ad agency. Until recently, the business was held by FoxP2, which was appointed mid-March 2017… Read More
2019-08-07 04:00
by Carey Finn (@carey_finn) Mawande Sobethwa (@manez134), who’s just been appointed creative head at Publicis Machine Cape Town, talks about weaving success in a people-based industry… Read More
2019-08-07 03:30
by MarkLives (@marklives) We feature insight into the brief, creative idea, production challenges and results of the “#BiogenJourney” campaign for Biogen South Africa from digita… Read More
2019-08-06 04:00
Jabulani Sigege (@papa_action) Every marketer’s dream is to be able to influence pop culture or ride the wave and turn it into a thriving social campaign. If a brand can recognise the… Read More
2019-08-06 03:30
by Siwe Thusi (@Siwe_Thusi) The title of this month’s piece is a line from one of my favourite artists of all time, Kanye West. No judgement, please: ‘I miss the old Kanye’… Read More
2019-08-05 09:59
by Herman Manson (@marklives) Absa Bank is putting its creative advertising account out to pitch, several agencies invited to submit RFIs have confirmed. A request for information serves to… Read More
2019-08-05 08:24
by Herman Manson (@marklives) McDonald’s South Africa has appointed Pacinamix as its new above-the-line (ATL) lead agency, the agency announced on social media last week. Pacinami… Read More
2019-08-05 04:00
by Sabrina Forbes. “When you really want to create a global icon, you have to go to the Americas as well, so we are seeding the brand in the US, in California. Why [there]? Because [Ca… Read More
2019-08-02 04:00
by Carey Finn (@carey_finn) “Journalism is still one of the most-exciting jobs you could ever have,” says Khadija Patel (@khadijapatel), Mail & Guardian editor-in-chief. &ldq&hell…Read More
2019-08-02 03:30
by MarkLives (@marklives) The hottest primetime shows on e.tv in South Africa revealed: TV ratings for June 2019.
e.tv, June 2019
Top 20 Programmes All Adults 15+
June 2019 Prime Time 5.30pm… Read More
2019-08-01 04:00
by Bradley Elliott (@BradElliottSA) Marketing continues to evolve, and lately some of the ‘big guns’ — such as McDonalds and Johnson & Johnson — have decided to r… Read More
2019-08-01 03:30
by Paulo Dias (@therealptp) I consider myself a major radio nerd and anorak (incidentally a term which was popularised by a UK radio presenter who used it in the early 1970s for fans of… Read More
2019-07-31 04:00
by Carey Finn (@carey_finn) Camilla Clerke, the executive creative director of recently formed HelloFCB+, sat down to talk shop. She was previously creative director at Hellocomputer Cape To… Read More
2019-07-31 03:30
by MarkLives (@marklives) We feature insight into the brief, creative idea and production challenges of the current #NedbankMoneySecrets campaign from Joe Public, Riverbed, The Mediashop, Th… Read More
2019-07-30 04:00
by Jeff Harvey (@JefferyMess) “Woke” ads are all the rage at creative award shows but, in an industry that celebrates originality, has this trend run its course? Does “good… Read More
2019-07-30 03:30
by Lani Carstens (@lani_carstens) To create a powerful piece of content, having the correct data and analytics is important — but should data lead the conversation or are we missing ou… Read More
2019-07-29 04:00
by Herman Manson (@marklives) Five years after launching Duke, its CEO, Wayne Naidoo, has announced the launch of a group structure that will pull the creative agency, alongside digital medi… Read More
2019-07-29 03:30
by MarkLives (@marklives) We feature insight into the brief, creative idea, production challenges and results of the “Gun Safe Cities Live Activation” campaign, by Havas Johannes… Read More
2019-07-26 04:00
by Keri-Ann Stanton (@KAmuses) Recently, I wondered if my PR peers in Ghana, Nigeria and Rwanda (to name a few) would feel the same as the independents in South Africa when it came to the ag… Read More
2019-07-26 03:30
by MarkLives (@marklives) The hottest primetime shows on DStv in South Africa revealed: TV ratings for June 2019.
DStv, June 2019
Top 30 Programmes All Adults 15+ & DSTV Adults
June Prim… Read More
2019-07-25 04:00
by Carey Finn (@carey_finn) Advertising Week is expanding to Africa in spring this year, adding a sixth installment to the significant annual global event series for marketing, advertising… Read More
2019-07-25 03:30
by Marisa Louw (@marisalouw) The decline in South Africa’s economy has resulted in a rise of freelancers and consultants across all industries. But you don’t simply become a free… Read More
![Q5: That South African Guy In Kiwi Adland, Gary Steele [interview]](https://cdn.blogarama.com/images/posts_thumbs_site_id/1242/124247-1356183099.w320.jpg "Q5: That South African Guy In Kiwi Adland, Gary Steele [interview]")
2019-07-24 04:00
by Carey Finn (@carey_finn) We spoke to South African-born, acclaimed adman, Gary Steele (@garysteele30), about his new role as executive creative director of DDB New Zealand, and what thing… Read More
2019-07-24 03:30
by Martin MacGregor (@MartMacG) The trick to media presentations is articulating what brands are trying to achieve and how they are going to do it. It seems simple but, too often, tactics (t… Read More
2019-07-23 04:00
by Veli Ngubane (@TheNduna) This month, we interview the Soweto-born and -raised strategist, Nomaswazi Phumo (@NomaswaziPhumo), who shares with us her routine for solving some complex brand… Read More
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