2020-07-23 03:30
by Carey Finn (@carey_finn) Sarit Tomlinson, managing director of Joburg-based communications agency, Capacity Relations, speaks to us about the changing nature of public relations in South… Read More
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MarkLives.com showcases great South African design and advertising. See what is emerging from one of the worlds hottest and most creative emerging markets!
2020-07-22 04:00
by Tom Fels (@thomasfels) A “tipping point” is described by originator Malcolm Gladwell as “that magic moment when an idea, trend, or social behaviour crosses a threshold… Read More
2020-07-22 03:30
by Emma King (@emmainsa) One of the many fallouts of the covid-19 pandemic has been the devastating impact on local media platforms, publications and outlets. As PR and comms professionals… Read More
2020-07-21 03:30
by Tiffany Markman (@tiffanymarkman) Here’s how to ensure that your organisation’s corona-era emails aren’t tonally insensitive, bandwagonny and opportunistic, incomprehens… Read More
2020-07-20 04:00
by Richard Lord (@rlord182) With more of the economy open and more people back at work in June 2020, we saw even further declines in television audiences and time spent viewing. It seemed th… Read More
2020-07-20 03:30
by Jason Stewart (@HaveYouHeard_SA) Privacy is the “state in which one is not observed or disturbed by other people”, or “being free from public attention”, according… Read More
2020-07-17 03:30
by Charlie Mathews (@CharlesLeeZA) What makes an entrepreneur? The very definition of what it means to work for yourself is being transformed during covid-19, a time when retrenchments and r… Read More
2020-07-16 04:00
by Lebogang Tshetlo with Charles Mathews. Life is uncertain and unpredictable, which is why a critical part of transformation is figuring out how to deal with hardship and struggle. This ski… Read More
![Q5: Winning As Working Moms, With Alisha Ramasar [interview]](https://cdn.blogarama.com/images/posts_thumbs_site_id/1242/124247-582347027.w320.jpg "Q5: Winning As Working Moms, With Alisha Ramasar [interview]")
2020-07-16 03:30
by Carey Finn (@carey_finn) Alisha Ramasar (@mrs_alisha), co-director of Joburg-based brand and marketing consultancy, Hello A-list, speaks about running a company focused on empowering the… Read More
2020-07-15 03:30
by Leigh Tayler (@LeighAnneTayler) As each day of 2020 ticks by, it seems a new WTF?! moment springs up like some sort of grotesque jack-in-the-box. All these moments, seemingly disparate, a… Read More
2020-07-14 03:30
by David Alves (@TheDavidAlves) Day… 4965 of lockdown and things seem to be getting worse, but hope remains high. Has anything changed in the media and advertising environment, you ma… Read More
![MarkLives #AdChamps Of The Month [Jul 2020]](https://cdn.blogarama.com/images/posts_thumbs_site_id/1242/124247-1508438354.w320.jpg "MarkLives #AdChamps Of The Month [Jul 2020]")
2020-07-13 04:00
by Kyle de Waal & Morgan Botha. Here’s our latest choice of South African ads that connect and engage: Volkswagen South Africa’s Drive Local, Metropolitan’s Three Word… Read More
2020-07-13 03:30
by Warren Moss (@warrenmoss) Every conversation I have with a CMO or marketing director lately revolves around the way a B2B business should be looking at marketing its product or service in… Read More
![Q5: Monalisa Zwambila On PR, Present And Post-pandemic [interview]](https://cdn.blogarama.com/images/posts_thumbs_site_id/1242/124247-1645568882.w320.jpg "Q5: Monalisa Zwambila On PR, Present And Post-pandemic [interview]")
2020-07-10 03:30
by Carey Finn (@carey_finn) Monalisa Sibongile Zwambila, The Riverbed Agency founder and CEO, talks about the shape of PR during and after the pandemic. Her agency scooped no fewer than 12 t… Read More
2020-07-09 10:05
by Johanna McDowell (@jomcdowell) This highly anticipated eighth and final virtual session of the AdForum Worldwide Summit 2020 on Wednesday 8 July from non-holding company, Accenture Intera… Read More
2020-07-09 04:00
by Charlie Mathews & Kyle de Waal. The big lesson that has come from covid-19 is how adaptable people are, and how transformation is critical to becoming #FutureFit. Now that remote is t… Read More
2020-07-08 04:00
by Jarred Cinman (@jarredcinman) Far be it from me to pour scorn on other people’s work. Who knows? One day, Clover might put out a pitch and it would invite us, save for this article… Read More
2020-07-08 03:59
by Johanna McDowell (@jomcdowell) This seventh virtual session of the AdForum Worldwide Summit 2020 on Tuesday 7 July was directed by Philippe Krakowsky, IPG group COO, whom we’ve met… Read More
2020-07-08 03:30
by Mimi Thurgood (@mimithurgood) SheSays Cape Town recently hosted its tenth event, “Together: Diversity and Allyship”, with a virtual discussion on the state of diversity in the… Read More
2020-07-07 08:07
by MarkLives (@marklives) Subject to finalisation, Media24 is planning on shuttering five magazines and two newspapers; outsourcing and reducing the frequency of its remaining monthly magazi… Read More
2020-07-07 03:30
by Megan Power (@Power_Report) Suggesting that only Karens call for the manager focuses attention on the complainant, instead of the unjust policy or service failing.
While we have your atte… Read More
2020-07-06 09:35
by Johanna McDowell (@jomcdowell) The fifth virtual session of the AdForum Worldwide Summit 2020 on Friday 3 July kicked off with an introduction by Ryan Linder, MDC Partners global CMO, who… Read More
2020-07-06 04:00
by Charlie Stewart (@CStewart_ZA) Facebook’s recent announcement that it’s launched Shops to help businesses sell products on its platform has been heralded as great news for sma… Read More
2020-07-06 03:30
by Paulo Dias (@therealptp) From the dawn of 2020, it was evident that change was coming to the way we thought of radio and audio marketing.
Evolution
Advertisers had moved beyond the 3… Read More
![#Transformers: Transforming Startup Culture [video]](https://cdn.blogarama.com/images/posts_thumbs_site_id/1242/124247-3580521142.w320.jpg "#Transformers: Transforming Startup Culture [video]")
2020-07-03 03:30
by Charlie Mathews (@CharlesLeeZA) The success culture that surrounds startups is killer when you’re crushing it, but the pendulum may swing to utter despair when you’re struggli… Read More
2020-07-03 02:00
by Johanna McDowell (@jomcdowell) Instead of the Omnicom Group hosting the fourth virtual session of the AdForum Worldwide Summit 2020 on Thursday 2 July with all of its agencies, it opted t… Read More
2020-07-02 08:51
by Johanna McDowell (@jomcdowell) The third virtual session of the AdForum Worldwide Summit 2020 on Wednesday 1 July was with Havas Creative, and the team included: Chris Hirst, Havas Creati… Read More
2020-07-02 05:55
by Herman Manson (@MarkLives) Joe Public United is returning to the Mother City with a new agency, Joe Public Cape Town, which will be led by Brendan Hoffmann (@brendanhoffmann) as executive… Read More
2020-07-02 04:00
by Charlie Mathews & Morgan Botha. Transformation, at its essence, is an expansive movement; it’s about reaching out, listening, learning and challenging yourself to be and do bett… Read More
2020-07-01 08:16
by Johanna McDowell (@jomcdowell) Jacqui Kelley, Dentsu Aegis Network North America CEO, led this second virtual session of the AdForum Worldwide Summit 2020 on Tuesday 30 June. It was struc… Read More
2020-07-01 03:30
by Vikash Gajjar (@VikashGajjar) With digital and social media evolving every day, we need to become comfortable with change and the rate thereof. Covid-19 proved that much, but it’s e… Read More
2020-06-30 09:18
by Johanna McDowell (@jomcdowell) The AdForum Worldwide Summit 2020 is taking place virtually this year over seven sessions, 29 June–6 July 2020, during which we will ‘meet&rsquo&hell…Read More
2020-06-30 03:30
by Wendy Shepherd (@thewordshepherd) On the first day in my class, a student once asked me how I could possibly be gay since I wore makeup and had long blonde hair. I asked her how she could… Read More
2020-06-29 04:00
by Veli Ngubane (@TheNduna) This Youth Month, Lameez Mohd from Ogilvy PR Cape Town unpacks this changing world as we talk about covid-19, transformation, #BlackLivesMatter and the role of wo… Read More
2020-06-29 03:30
by Samantha Fuller (@samallenberg) Almost overnight, marketers’ audience changed. The news cycle moved to focus almost solely on coronavirus (covid-19) updates and developments, and th… Read More
2020-06-26 04:00
by Charlie Mathews (@CharlesLeeZA) Doing something meaningful about the credit crisis is a national priority, which is why it’s great to see Pep Stores innovating by collaborating with… Read More
![Q5: Sarah Ritchie On What It Means To Dance With A Tiger [interview]](https://cdn.blogarama.com/images/posts_thumbs_site_id/1242/124247-3235547332.w320.jpg "Q5: Sarah Ritchie On What It Means To Dance With A Tiger [interview]")
2020-06-25 04:00
by Carey Finn (@carey_finn) Sarah Ritchie, award-winning New Zealand author, returns to MarkLives to talk about her new book, “How to Tango with a Tiger: a marketer’s guide to wo… Read More
2020-06-25 03:30
by Taazima Kala-Essack (@taazimakala) The idea of a false negative is most often understood best by women who’ve had the fortune or fear of taking one of those at home-pregnancy tests… Read More
2020-06-24 03:30
by Emma King (@emmainsa) Reputations are often made or ruined during times of crisis, and this novel coronavirus pandemic has served to expose the true colours of some brands — and som… Read More
2020-06-23 03:30
“Constraints can offer fertile ground for innovation as catalytic forces that stimulate the ability to make us more than we were before, rather than less than we could be.” &mdas&hell…Read More
2020-06-22 04:00
by Herman Manson (@MarkLives) “If we cancelled this year’s event, we would have failed in our mandate and our duty to the industry,” says Preetesh Sewraj, the recently appo… Read More
2020-06-22 03:30
by Richard Lord (@rlord182) With a slow return to economic activity in South Africa, we’re seeing some of the television-viewing trends that we’ve been tracking over the last few… Read More
2020-06-19 04:00
by MarkLives & HaveYouHeard. MarkLives and HaveYouHeard have released results from a followup study on how the South African advertising communications services industry views the impact… Read More
2020-06-18 05:00
by MarkLives (@marklives) Joe Public United has announced that 60% of the company has been acquired by black shareholders, resulting in what the agency says is now the largest majority-black… Read More
2020-06-18 04:00
by Charlie Mathews (@CharlesLeeZA) Mathe Okaba, Association for Communication and Advertising (ACA) CEO, knows how to face challenges head on. At the height of her career, after many success… Read More
2020-06-18 03:30
by Veli Ngubane (@TheNduna) The transformation debate is no longer an issue about black and white people; it’s about opening practical, results-driven dialogue between the people who c… Read More
2020-06-17 03:30
by Erna George (@edgeo23) We all know South Africa has a highly diverse consumer base, yet the marketing and advertising industries’ focus on building diverse thought and inspiration i… Read More
2020-06-12 03:30
by MarkLives (@marklives) The hottest primetime shows on DStv, e.tv, SABC 1, SABC 2 and SABC 3 in South Africa revealed: TV ratings for May 2020. Please take heed of this notice regarding th… Read More
2020-06-11 03:30
by Charlie Mathews (@CharlesLeeZA) As the world watched ordinary Americans courageously face off a Trumpian display of violent, systematic racism backed by police brutality, Nike made a… Read More
2020-06-11 03:30
by Herman Manson (@MarkLives) I know economic, political and social challenges to the status quo comes and goes, often leaving limited change in its wake, but this year certainly feels&helli&hell…Read More
![MarkLives #AdChamps Of The Month [Jun 2020]](https://cdn.blogarama.com/images/posts_thumbs_site_id/1242/124247-3463962747.w320.jpg "MarkLives #AdChamps Of The Month [Jun 2020]")
2020-06-10 03:30
by Kyle de Waal & Morgan Botha. Here’s our latest choice of South African campaigns that’ve connected and engaged with us during lockdown: Capitec’s sound of South Afri… Read More
2020-06-09 06:30
by Herman Manson (@MarkLives) TBWA\ South Africa has merged its HDI Youth Consultancy — just shy of its 24th anniversary — with Yellowwood, its 23-year-old marketing insights and… Read More
2020-06-09 03:30
by Jason Stewart (@HaveYouHeard_SA) “Post-literate communication” is a phrase explaining how technology’s changing how we create and consume that information.
Ten years ago… Read More
2020-06-08 04:00
by Herman Manson (@MarkLives) Miles Murphy (@mileswmurphy), Wunderman Thompson South Africa CEO since the start of April 2020, stepped into his new role shortly after South Africa’s &l&hell…Read More
2020-06-08 03:30
by David Alves (@TheDavidAlves) In an industry rife with contradictory information on what’s the best way to manage transparency for both clients and suppliers, there seems to be a gli… Read More
2020-06-05 04:00
by Marguerite Coetzee. South Africa’s story is one suspended in turbulence and this notion of uncertainty has rung true for decades. It’s not surprising, then, that Springbok Rad… Read More
2020-06-04 04:00
by Wayne Naidoo (@WNaidoo) While we just starting to ease out of strict lockdown as our country deals with the devastating coronavirus pandemic, I can’t help thinking that this virus m… Read More
![Q5: Using Radio For Change, With Nadia Bulbulia [interview]](https://cdn.blogarama.com/images/posts_thumbs_site_id/1242/124247-1845608397.w320.jpg "Q5: Using Radio For Change, With Nadia Bulbulia [interview]")
2020-06-04 03:30
by Carey Finn (@carey_finn) Nadia Bulbulia, National Association of Broadcasters (NAB) executive director, explains about the Free Radio Initiative (FRI) and other ways to get social causes… Read More
2020-06-03 03:30
by Martin MacGregor (@MartMacG) Every brand wants to be authentic. Finally, it seems surface-level vanity metrics such as “Likes” are being disposed of as brands search for an au… Read More
2020-06-02 03:30
by Warren Moss (@warrenmoss) The general commoditisation of B2B products and services is even more reason for marketers to apply good customer experience (CX), because it’s a real way… Read More
2020-06-01 04:00
MarkLives (@MarkLives) has been running four extracts from New Zealand client and agency specialist Sarah Ritchie‘s second book, “How to Tango with a Tiger: a marketer’s gu… Read More
2020-06-01 04:00
MarkLives (@MarkLives) has been running four extracts from New Zealand client and agency specialist Sarah Ritchie‘s second book, “How to Tango with a Tiger: a marketer’s gu… Read More
2020-06-01 03:30
by MarkLives (@marklives) The hottest primetime shows on DStv, e.tv, SABC 1, SABC 2 and SABC 3 in South Africa revealed: TV ratings for April 2020. Please take heed of this notice regarding… Read More
2020-05-29 03:30
by Paulo Dias (@therealptp) Let’s kick off with a philosophical question… If a disclaimer is sped up so much that no one can hear it, did you really play a disclaimer?
Whil… Read More
![Q5: Reading Vs Radio, With Josephine Buys & Peter Langschmidt [interview]](https://cdn.blogarama.com/images/posts_thumbs_site_id/1242/124247-2637314441.w320.jpg "Q5: Reading Vs Radio, With Josephine Buys & Peter Langschmidt [interview]")
2020-05-28 04:00
by Carey Finn (@carey_finn) Josephine Buys, Publisher Research Council (PRC) CEO, and Peter Langschmidt, PRC research head, break down some surprising findings from research into the media c… Read More
2020-05-27 13:27
by MarkLives (@marklives) The One Show has released its 2020 list of 1669 finalists, representing 46 countries, including South Africa. All finalists win either a One Show Pencil or Merit, a… Read More
2020-05-27 03:30
by Tiffany Markman (@tiffanymarkman) I’m about to admit something that will shock many who know me well (and a couple of those who’ve followed me on social media for a few years)… Read More
2020-05-26 07:00
by Herman Manson (@marklives) The Audit Bureau of Circulations of South Africa has released newspaper-circulation statistics for the period January-March 2020 (ABC Q1 2020); see our consumer… Read More
2020-05-26 07:00
by Herman Manson (@marklives) The Audit Bureau of Circulations of South Africa has released consumer-magazine circulation statistics for the period January–March 2020 (ABC Q1 2020); se… Read More
2020-05-25 04:00
by Richard Lord (@rlord182) In March 2020, we saw massive spikes in TV viewership across the country. What with people being forced to stay home during lockdown, time spent sitting in front… Read More
2020-05-25 04:00
by Veli Ngubane (@TheNduna) O’Brien Manana (@obriezy; IG: @obriezy) didn’t stand a chance of any other career option — creativity runs in his blood. the The son of Stompie… Read More
![An Accountant In Adland: The 5-to-9er #coronavirusSA [S2Â E6]](https://cdn.blogarama.com/images/posts_thumbs_site_id/1242/124247-2532717219.w320.jpg "An Accountant In Adland: The 5-to-9er #coronavirusSA [S2Â E6]")
2020-05-22 03:30
by Siwe Lawrence (@Siwe_Lawrence) If you aren’t holding something down after 5pm, are you even a Joburger?
A few months ago, I responded to an invitation from The Grooming Social, a pl… Read More
2020-05-21 04:00
by Herman Manson (@MarkLives) Haydn Townsend, the former group CEO of Wunderman Thompson South Africa and slated for relocation to a global client role based in London, has decided to stay i… Read More
![Q5: Breakthrough Creativity FTW, With Nathan Reddy [interview]](https://cdn.blogarama.com/images/posts_thumbs_site_id/1242/124247-2280682068.w320.jpg "Q5: Breakthrough Creativity FTW, With Nathan Reddy [interview]")
2020-05-21 03:30
by Carey Finn (@carey_finn) Nathan Reddy, local creative legend and founder of Grid Worldwide, opens up about judging this year’s D&AD Awards, plus how the industry may respond to… Read More
2020-05-20 03:30
by Stuart Stobbs (@bigbrownbear) You’re breathing wrong — and it’s making you uptight. No, no — that comes with the job, you say; I’m in advertising. OK, take a… Read More
2020-05-19 03:30
by Charlie Stewart (@CStewart_ZA) These dark cloudy days of covid-19 bring memories of my grandmother flooding back — and one glimmer of silver that’s giving me hope is that we m… Read More
2020-05-18 04:00
by Wendy Shepherd (@thewordshepherd) I’m not an important person. I don’t run a company. I’m not building inspiring strategies to get businesses through the pandemic, and I… Read More
2020-05-18 03:30
by MarkLives (@marklives) The hottest primetime shows on SABC 1 and SABC 2 in South Africa revealed: TV ratings for March 2020. Please take note of this loadshedding notice (pdf) from the Br… Read More
2020-05-15 04:00
by Megan Power (@Power_Report) “I don’t know.” Pretty innocuous words. Yet three words which, if we’re honest with ourselves, most of us would prefer not to say &mdas&hell…Read More
![Q5: Words For Women, With Asante Blush Founders [interview]](https://cdn.blogarama.com/images/posts_thumbs_site_id/1242/124247-1952179932.w320.jpg "Q5: Words For Women, With Asante Blush Founders [interview]")
2020-05-15 03:30
by Carey Finn (@carey_finn) Cuma Pantshwa and Zama Nkosi-Mabuye, the power duo behind female-focused marketing agency, Asante Blush (IG: @asante.blush), chat about the why, what and how of t… Read More
2020-05-14 04:00
by Erna George (@edgeo23) I’m sure that this topic will be top of mind and frustratingly ‘done to death’ at the time of your reading this submission but this is our ‘… Read More
2020-05-14 03:30
by Leigh Tayler (@LeighAnneTayler) Our world’s been turned upside down in the past umpteen weeks, and advertising hasn’t been immune to the upheaval. Much has changed in a mindbo… Read More
2020-05-13 04:00
by Danni Dixon (@dannidixon) There’s no going back to how it was pre-covid-19. Last year’s ads, as well as your approved marketing plan, are becoming a distant memory. By now all… Read More
2020-05-13 03:30
by Craig Hannabus (@crayg) Recent research by the Mercator Advisory Group shows that the average American has 5.3 bank accounts. While the picture is slightly different here (estimates say t… Read More
2020-05-12 04:00
by Marguerite Coetzee. The morning of the first day of lockdown, I was woken by a complete absence of sound. It felt like an episode of a budget sci-fi film.
The usual rumbling of a delivery… Read More
2020-05-12 03:30
by Taazima Kala-Essack (@taazimakala) Recently, I came across the sentiment ‘humanity is the new currency’ and it’s stuck with me in a way that none ever has.
We’ve a… Read More
![MarkLives #AdChamps Of The Month [May 2020]](https://cdn.blogarama.com/images/posts_thumbs_site_id/1242/124247-4036890659.w320.jpg "MarkLives #AdChamps Of The Month [May 2020]")
2020-05-11 04:00
by Kyle de Waal & Morgan Botha. Here’s our latest choice of South African ads that’ve connected and engaged with us during lockdown — Vodacom (Ogilvy Joburg), South Afr… Read More
2020-05-11 03:30
by Emma Odendaal (@EmmaOdendaal) Uncertain and ever-changing lockdown restrictions require brands to plan with caution, yet act with speed. How may we walk the tightrope of achieving budget… Read More
![Q5: The Science Of Brand Memory, With Hamish McPharlin [interview]](https://cdn.blogarama.com/images/posts_thumbs_site_id/1242/124247-4121204040.w320.jpg "Q5: The Science Of Brand Memory, With Hamish McPharlin [interview]")
2020-05-08 04:00
by Carey Finn (@carey_finn) Hamish McPharlin (@hamishmcpharlin), BBC Global News head of insight, talks us through the key findings of a study on branded content, called “Science of Me… Read More
2020-05-07 11:40
by MarkLives (@MarkLives) Cape Town-based youth engagement specialist agency, Andpeople — which was founded in 2012 by Michael Leslie — will close its doors from 30 June 2020. T… Read More
2020-05-07 04:00
by Martin MacGregor (@MartMacG) I came across some quaint January 2020 marketing trend articles the other day and had a good laugh. Predicting the future has always been a guessing game but… Read More
2020-05-07 03:30
by David Alves (@TheDavidAlves) Level 4, stage 3B, sanitise this, video-conference that, Abraham hit me with a wiffle ball bat. Welcome to our ‘new reality’. It’s a brave … Read More
2020-05-07 03:30
by David Alves (@TheDavidAlves) Level 4, stage 3B, sanitise this, video-conference that, Abraham hit me with a wiffle ball bat. Welcome to our ‘new reality’. It’s a brave … Read More
2020-05-06 13:50
by Herman Manson (@MarkLives) Elouise Kelly, Ogilvy Johannesburg managing director, is leaving the adverting agency at the end of May 2020 to take up a new position outside the ad industry… Read More
2020-05-06 04:00
by Carey Finn (@carey_finn) Beyond concerns about contextual brand safety, ad fraud and viewability, it’s overarching issues of digital integrity that are keeping marketers up at night… Read More
2020-05-06 03:30
by Struan Campbell (@struan18) We’ve now had some time to settle, observe, learn and adapt within a very different sport and entertainment world. The disruption has left us reeling and… Read More
2020-05-05 04:00
by Johanna McDowell (@jomcdowell) Staying afloat and servicing existing clients is bound to be the priority for ad agencies at present, so there may be less focus on new business as a result… Read More
2020-05-05 03:30
by Thabiet Allie (@turnupmusicza) It’s lockdown 2020. Concerts have been cancelled, from California to Cape Town, from Afrikaburn to Coachella and even The Cape Town International Jazz… Read More
2020-05-04 04:00
by Carey Finn (@carey_finn) “It’s not one-size-fits-all,” says Paul van den Berg, executive director and chief evangelist of Oliver Africa, part of the broader Oliver Group… Read More
2020-05-04 03:30
by Vista Kalipa (@vistak) Quietly and without fanfare, we’re seeing subtle changes in the way in which people interact in the business arena — in the way we communicate in emails… Read More
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