Entering the festive season, Parle Agro, the leading player in the Indian beverage industry, has unveiled a large-scale, disruptive Out-of-Home (OOH) campaign bringing their iconic mango dri… Read More

India’s homegrown beverage brand from The Coca-Cola Company, is excited to announce the launch of ‘Thums Up Fan Pulse’, an innovative and immersive cricket experience in co… Read More

Zivame Launches Innovative OOH Campaign, #meetyourrightfit, Addresses Women's Everyday Struggles with Ill-Fitting Intimate Wear   23rd June 2023,Mumbai: Zivame, India's No.1 intimat… Read More

LG Electronics (LG) has launched its brand-new Life’s Good global campaign, carrying out various brand reinvent activities to introduce its more dynamic and youthful brand identity. St… Read More

Godrej Appliances has launched an innovative Out-of-Home campaign for its Leak-Proof Air Conditioners to create awareness and strengthen brand visibility. The centerpiece of the campaign i… Read More

Laqshya Media Group has unveiled an innovative multilingual outdoor campaign for Santoor soap featuring Varun Dhawan and Mahesh Babu. The campaign aims to maximize sales by targeting speci… Read More

The DS Group has launched a public awareness campaign, ‘#CatchTheRightBin’, to educate people on waste segregation at source. The campaign includes a solution that guides consu… Read More

HomeMarriott Hotel Advertising Strategies: Insights for Success Mireille • June 19, 2023 • 7 min read… Read More

The Out-of-Home advertising industry is currently experiencing a surge in demand. As the most impactful medium to reach consumers offline, it is not going anywhere anytime soon. OOH is… Read More

Bata India launches 3D OOH Billboard, becoming the first footwear brand in India to disrupt the advertising space with the format. The billboard utilizes an anamorphic image content creation… Read More

iProspect – the digital-first end-to-end media agency from dentsu India, has launched ArcelorMittal Nippon Steel India’s (AM/NS India) latest campaign titled ‘Rei… Read More

Nilon’s the fastest-growing processed food company has rolled out a nine-city Outdoor Hoarding campaign for their 25 gm masala pack offer. Executed by Outdoor Advertisin… Read More

A Product Launch Design is a way of organising the presentation of a product. It can be done in a variety of ways. You need something that grabs your customers’ attention, stays in th… Read More

Life post-pandemic is distinct from the life that was witnessed during the pandemic. Post-pandemic has changed the lifestyles of many people. While it became a norm to work from home… Read More

Zee TV’s Sa Re Ga Ma Pa is the longest-running singing reality show format that has been ruling the hearts of audiences for almost 3 decades. After having introduced the world to talen… Read More

The festive season is the time of the year when event listing websites and events sections of social media platforms (Facebook, Google) are overflowing with information. Amid the clutter, it… Read More

Launches a new 360° marketing campaign with a unique positioning of – ‘No Stress. Finolex.’                … Read More

Out-of-Home (OOH) Advertisement Industry Market The Global Out-of-Home (OOH) Advertisement Industry Market report gives a transparent vision about the present market outlook, future mar… Read More

Accessorising has always been a very important part of fashion. Belts, bags, shoes and jewellery add incredible value to a person’s look apart from helping underline individualisti… Read More

Another week, another wave of account news, reviews, agency launches, rebrands and acquisitions. Check out our global round-up to see what business is on the move (and why it… Read More

Welcome to The Drum’s Creative Works, in partnership with Adobe Stock, dedicated to showing the best creative work from around the globe. Scroll through the latest work from the&n… Read More

Whenever you look out for an event company in Delhi, the first thing you want to know about is its services. It’s an important aspect that defines the company’s portfolio. Althou… Read More

Welcome to The Drum's World Cup edition of Creative Works. The World Cup in Russia is here. Brands and advertisers have been training for four years, building their talen… Read More

Welcome to The Drum's Business on the Move section, where we collate agency account wins, reviews, agency launches, rebrands and acquisitions. Agency wins Capital One has appointed 7sta… Read More

AIRPORT ADVERTISING INDIA The Airport advertising medium  is highly sophisticated advertisement option with an prestige factor. No other media option can give your company up to 2-4 hou… Read More

People have been buying from Sephora left-right-center and I am the one who is brooding on the fact that I cannot lay my hands on anything (also translates as no money, bankruptcy and no one… Read More