Zivame Launches Innovative OOH Campaign, #meetyourrightfit, Addresses Women's Everyday Struggles with Ill-Fitting Intimate Wear   23rd June 2023,Mumbai: Zivame, India's No.1 intimate wear brand, known to encourage women to find their right lingerie fit is transforming the discussion on ill-fitting lingerie with a captivating strategy, this time using innovative out-of-home (OOH) marketing.  Research indicates that a staggering 80% of women in India are unaware of their right bra fit. Zivame’s #MeetYourRightFit campaign is designed to encourage women to discover their right fit by highlighting the struggles that come from wearing ill-fitting lingerie. The campaign vividly depicts the adverse effects and discomfort caused by poorly fitting bras and has powerful headlines like "Why endure betrayal, tolerate discomfort, and feel restricted?" prominently displayed on strategically positioned billboards
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