2024-04-26 15:28
Gone are the days of relying solely on traditional marketing tactics. Nigerian B2B businesses seeking exponential growth must embrace a data-driven content marketing approach. This strateg… Read More
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Experiential And Marketing Blog
doingsoon.com
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Doingsoon is an experiential and marketing agency that uses creativity and technology to connect people with brands
2024-04-15 15:18
Let’s face it, traditional marketing feels like a luxury cruise when you’re bootstrapping a startup. Every penny counts, and those flashy brochures and astronomical ad campaigns… Read More
2024-04-05 15:32
The online marketing landscape constantly evolves, presenting challenges and exciting opportunities. To stay ahead and cultivate loyal customers, businesses need to embrace innovation. Let… Read More
2024-03-25 15:43
The digital landscape is a dynamic organism, constantly evolving and demanding fresh approaches. In this ever-shifting space, the business of branding thrives on innovation. Gone are the da… Read More
2024-03-18 12:33
Marketing today requires a deep understanding of your consumers, it’s a necessity. Gone are the days of relying on guesswork and intuition. Data-driven marketing has become the gold st… Read More
2024-03-06 11:27
Understanding the Shift from Offline to Online Experiential Marketing
Experiential marketing has long been recognized as a powerful strategy for brands to create meaningful connections with… Read More
2024-02-26 12:49
Understanding and effectively engaging with Generation Z, the digital-native cohort born between the mid-1990s and early 2010s, has become a top priority for businesses looking to capture t… Read More
2024-02-15 15:20
Nigeria is a vast and active country with a rapidly expanding economy. It is home to several profitable industries that provide opportunities for both entrepreneurs and investors.
Nigeria ha… Read More
2024-01-23 15:34
Customer acquisition costs (CCA) and return on investment (ROI) are two crucial metrics that businesses consider when evaluating the effectiveness and profitability of their marketing effor… Read More
2023-12-15 12:52
Cryptocurrency, once viewed as a niche financial instrument, has gained significant traction globally. In Nigeria, where financial inclusion is a key challenge, cryptocurrencies are emergin… Read More
2023-12-01 10:57
Cryptocurrencies have taken the world by storm, and Africa is no exception. In recent years, there has been a significant uptick in the adoption of cryptocurrencies across the continent. Ni… Read More
2023-11-24 13:01
The spending power and behaviour of Nigerian consumers play a crucial role in shaping the country’s economy and attracting the attention of businesses both locally and internationally… Read More
2023-11-17 16:53
The Nigerian consumer market is rapidly evolving, driven by the increasing digitalization of various industries. As more Nigerians gain access to smartphones and internet connectivity, thei… Read More
2023-11-10 10:41
Gamification, in the context of marketing, is the use of game elements and principles to engage and motivate consumers. It involves incorporating gameplay mechanics, such as challenges, rew… Read More
2023-11-03 13:08
Fintech, short for financial technology, refers to innovative technologies and digital solutions that enhance and disrupt traditional financial services. In Africa, fintech is important bec… Read More
2023-10-16 09:04
The path to purchase isn’t always a straight line, especially in the online world. Customers go through a decision-making process before hitting the “Buy Now” button. Unde… Read More
2023-10-09 15:25
Customer experience has become a crucial aspect of the success of businesses, especially in the competitive landscape of the hospitality industry. Providing exceptional customer experiences… Read More
2023-10-03 08:58
Starting and growing a business requires not only passion and dedication but also a strategic approach to financial management. To achieve sustainable growth and profitability, businesses m… Read More
2023-09-25 09:50
Diaspora tourism is a burgeoning trend within the travel industry, focusing on crafting distinctive and authentic experiences tailored to the preferences and interests of Nigeria… Read More
2023-09-12 12:02
Thinking about expanding your business globally? Great idea! Before diving headfirst into International markets, it’s essential to evaluate the potential for growth. Consider factors… Read More
2023-09-01 17:01
The FMCG (Fast-Moving Consumer Goods) sector presents vast opportunities for businesses, and diaspora entrepreneurs are increasingly recognizing its potential.
By capitalizing on cult… Read More
2023-08-25 16:32
Risk management is like wearing a seatbelt while driving: it’s something we don’t always think about, but it’s essential for our safety. In the world of finance, risk mana… Read More
2023-08-11 16:29
The healthcare industry in Nigeria is experiencing a significant transformation, driven by various factors such as population growth, urbanization, and increasing healthcare needs. As the… Read More
2023-08-04 18:09
The Nigerian hospitality industry is experiencing a transformative shift towards sustainability as businesses recognize the need to adopt environmentally friendly, socially responsible, an… Read More
2023-07-28 13:01
The Nigerian hospitality sector has witnessed significant growth and development in recent years, driven by various factors such as increased tourism, expanding business opportunities, and… Read More
2023-07-21 13:19
Understanding the Nigerian FMCG Industry and Consumer Behavior
The FMCG (Fast-Moving Consumer Goods) Industry operates in a fast-paced and ever-evolving market, catering to the daily needs… Read More
2023-07-21 13:19
Understanding the FMCG Industry and Consumer Behavior
The FMCG (Fast-Moving Consumer Goods) industry operates in a fast-paced and ever-evolving market, catering to the daily needs of consum… Read More
2023-07-14 14:29
Understanding the significance of engaging diaspora consumers in cultural marketing
The global diaspora, comprising individuals who have migrated from their homeland to different parts of t… Read More
2023-07-09 09:39
Introduction to Emerging Markets
Emerging markets have become increasingly attractive to expatriate investors seeking new and lucrative investment opportunities. These markets, characterize… Read More
2023-07-03 16:37
Introduction: Exploring the entrepreneurial mindset of Nigerians in the UK
Nigeria, a country with a vibrant and dynamic business landscape, has caught the attention of Nigerians living in… Read More
2023-06-26 12:08
Nigeria is the largest economy in Africa, with a population of over 200 million people and a GDP of over $400 billion. The country boasts a diverse set of industries that have the potential… Read More
2023-06-17 20:01
The entertainment industry is a multi-billion dollar industry that continues to grow exponentially every year. With the rise of digital platforms and social media channels, marketing has be… Read More
2023-06-10 15:02
Marketing campaigns are critical for virtually any business to succeed in today’s competitive marketplace. However, with so many different channels available, determining which ones w… Read More
2023-06-03 16:06
Expanding your business into a foreign market can be challenging but rewarding. Nigeria is a rapidly developing country with a large and growing consumer market, making it an attractive des… Read More
2023-05-26 14:49
With the increasing adoption of technology, e-learning platforms have gained immense popularity worldwide. Nigeria, being the largest economy in Africa, is not an exception to this trend.&n&helli…Read More
2023-05-20 12:53
Expanding into new markets is an exciting but challenging venture for FMCG brands, especially those looking to penetrate the Nigerian market. With a population of over 200 million peop… Read More
2023-05-13 16:53
Nigeria is one of the most populous countries in Africa, with a population of over 200 million people. This large population base provides a huge potential market for event and entertainmen… Read More
2023-05-06 11:47
The healthcare industry in Nigeria continues to grow and evolve, marketing healthcare products has become increasingly important for companies looking to reach new customers and increase sa… Read More
2023-04-29 22:27
The use of cryptocurrency and digital wallets has become increasingly popular over the past few years. In 2021, 43.2% of smartphone users utilized mobile payments, and this percentage is ex… Read More
2023-04-26 09:42
Over time, shows and events have become an essential part of our way of life. From musical shows and music concerts to comedy shows, dance concerts, and hype concerts, the list is endless… Read More
2023-04-08 12:34
“Fast-Moving Consumer Goods (FMCG) industry has been an ever-rapidly evolving field with significant growth over the years.
In Nigeria, FMCGs are in high demand due to the large and g… Read More
2023-03-31 14:30
The travel and hospitality industry in Nigeria has experienced significant growth in recent years, with the sector contributing over 34 billion US dollars to the country’s GDP in 20… Read More
2023-03-24 15:03
Nigeria, with a population of over 200 million people, is one of the largest economies in Africa. The country has seen a significant increase in the adoption of digital technologies, includ… Read More
2023-03-24 15:03
Nigeria, with a population of over 200 million people, is one of the largest economies in Africa. The country has seen a significant increase in the adoption of digital technologies, includ… Read More
2023-03-17 12:54
As the retail industry in Nigeria continues to evolve and expand, the competition for consumer attention and loyalty is fierce. As we look to the future of this industry it’s importan… Read More
2023-03-10 14:35
Currently, financial product marketing in Nigeria is becoming more sophisticated, as financial institutions compete for the attention and loyalty of customers in a rapidly evolving market… Read More
2023-03-03 14:55
The real estate industry in Nigeria has experienced significant growth in recent years, driven by a growing population, urbanization, and an expanding economy.
In 2023, we will be experienc… Read More
2023-02-24 15:32
Nigeria is home to over 200 million people, with an estimated 120 million registered vehicles in operation. Automobiles contribute significantly to Nigeria’s GDP, so automobile manufa… Read More
2023-02-18 13:06
Betting and Lottery Business Marketing in Nigeria 2023: Challenges and Opportunities
The betting and lottery industry in Nigeria has seen tremendous growth in recent years. According to a r… Read More
2023-01-31 08:59
The Nigerian real estate market is one of the largest in Africa, attracting investment from both local and international players. With a growing population and increasing urbanisation, the… Read More
2023-01-24 09:21
The African continent has become an increasingly attractive market for many global companies. Companies such as Canva, Netflix, and Amazon Prime have successfully tapped into this market and… Read More
2023-01-17 08:31
Experiential marketing has become one of the most popular ways to reach and engage with consumers. It can be used to boost brand awareness, build relationships, and ultimately increase the… Read More
2023-01-08 22:34
There are lots of advertising agencies in Nigeria with different kinds of advertising solutions and services. At the same time, there are only few good advertising agencies that help you gro… Read More
2023-01-08 22:30
There are lots of marketing agencies in Nigeria with different kinds of marketing solutions and services. At the same time, there are only few good marketing agencies that help you grow your… Read More
2022-12-20 15:55
A Product Launch Design is a way of organising the presentation of a product. It can be done in a variety of ways. You need something that grabs your customers’ attention, stays in th… Read More
2022-12-13 09:17
Influencer marketing and community marketing are two important marketing strategies that are often confused with each other. In this article, we will explain what they are, how they differ… Read More
2022-12-06 12:23
Being able to connect with your customers is one of the most important parts of running a business. It’s important because it helps you build trust with them and makes them feel like… Read More
2022-11-30 10:27
Business marketers have a tremendous potential to design truly effective marketing strategies and massively grow their organisations. Every day, new methods, techniques, and technologies a… Read More
2022-11-23 13:53
The cryptocurrency market is expanding rapidly and Nigeria is one of the best markets for cryptocurrency. Nigeria has a young population, which means there are more investors interes… Read More
2022-11-15 12:02
To begin with, promotional marketing and sales are very different.
Promotional marketing is focused on developing customer relationships. It is less about the sale itself and more about bui… Read More
2022-11-01 11:20
When you’re starting a new business in Nigeria it’s not just about the product or service. It’s also about the people who will be using your product or service and how yo… Read More
2022-10-25 12:35
A great product or service is not enough to make a business successful; you need a clear and compelling vision for what you’re offering, and the people who want it.
As a business owne… Read More
2022-10-18 13:05
The well-known fast food Mr. Biggs is having trouble competing in the quick service restaurant business while upholding its motto.
Mr. Biggs was a popular fast food franchise in Nigeria fr… Read More
2022-09-28 11:16
Did you know that Nigeria has the most successful brands in Africa?
We are going to look at the top 5 most successful brands in Nigeria in 2022. These brands are based on companies with th… Read More
2022-09-21 10:43
There are many ways to spend a marketing campaign budget. Companies may choose to spend their funds on advertising, while others may choose to invest in online or offline events and promot… Read More
2022-09-07 12:27
If you’ve ever asked yourself, “Should I hire an Experiential Marketing agency for my growing brand?” This article is for you
The first question that comes up when it c… Read More
2022-08-30 14:04
Influencers are the new celebrities.
They post pictures, videos, and snippets of their lives on social media that are followed by millions of people. Influencers are not just famous… Read More
2022-08-01 16:50
Doingsoon Games FestivalMarketing isn’t a once and for all process, it is a continuous process. As business owners, we need to keep thinking of new and innovative ways to reach potenti… Read More
2022-07-06 13:08
The marketing strategies for International brands are a little different from the strategies applied by brands in Nigeria. The Nigerian market is a cash-based economy and people are not use… Read More
2022-06-24 17:10
For a real estate marketing campaign to be successful, it must be well planned and targeted. To begin with, it is important to identify your target audience. Are you trying to reach first-t… Read More
2022-06-20 12:43
What is Product Validation?
Product validation is the consideration of the amount of demand that exists for our product/service in a specific market. It’s relevant to validate our pro… Read More
2022-05-28 00:52
Every business starts with a purpose and vision. Why did we start DOINGSOON? We shared some in our about page but to give more context to it is by understanding digital transformation Niger… Read More
2022-05-12 22:51
If you are launching your new product or service to the market, it’s important to have a solid marketing plan. Before you can create your product launch marketing, you need to de… Read More
2022-04-27 22:29
As a startup, you need to develop a marketing plan to boost the visibility of your business, establish a digital marketing presence through strategic positioning and promote your business… Read More
2021-04-23 07:05
Brand Ambassadors are often conceived as “key salesmen”. In addition to contacting every possible buyer, they are also the ones in charge of portraying a positive image of the p… Read More
2021-02-10 11:06
Many customers have had a difficult time in 2020, and they’re looking for the brands that they’ve stuck by to support them and help make 2021 much better. The good news is that… Read More
2020-10-13 15:43
Experiential marketing, or engagement marketing, is a marketing strategy that encompasses a consumer’s experience with a brand, product or service, inviting and encouraging their dire… Read More
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