In a historic feat, News18 Network achieved an unprecedented milestone on June 4, the day of election results, by executing over 250 campaigns, marking the highest number ever recorded in it… Read More

News18 Network has set a new milestone on the election’s result day that is 4th of June by executing 250 campaigns in a single day, the highest number ever in its history. This ac… Read More

With the T20 World Cup 2024 drawing near, the world’s anticipation reaches an ovation as the passionate cricket lovers are turned on by a wave of excitement. The storyline here unfolds… Read More

Toronto city staff signed off on the mass mailing of 176,000 incorrect vacant home tax bills despite discussion that sending them out would likely yield just as many appeals, according to… Read More

The contextual ad platform Seedtag has announced its acquisition of Beachfront, a sell-side ad platform specializing in connected TV (CTV) and video. The acquisition aims to incorporate Beac… Read More

Seedtag, a contextual advertising company, acquired Beachfront, a NYC-based provider of a sell-side ad platform built for CTV and streaming. The deal’s total value was not made publ… Read More

Tata Mutual Fund leverages the growing popularity of Connected TV (CTV) advertising to reach potential investors and educate the existing customer base with its ‘Index Funds Simple Hai… Read More

As the landscape of advertising continues to evolve, US advertisers are making strategic shifts in their spending to capitalize on emerging technologies and changing consumer behaviors. One… Read More

Presented by LG Ad Solutions: Delivered every Monday by 10 a.m., Weekly Score is your guide to the year-round campaign cycle. May 28, 2024… Read More

Reunions – The episode opens with Edna Cranebear (Andrea Menard) claiming to be shocked by what Walter did to Maggie Sullivan (Morgan Kohan). Harry “Sully” Sullivan (Scott… Read More

Did you know that in 2023, the number of CTV users in the United States was more than 110 million? Advertisers and business owners should embrace this change as viewers shift from linear TV… Read More

Digital TV adverts, often known as over-the-top (OTT) or Related TV (CTV), are completely different from conventional TV commercials in that they are delivered one after the other based m… Read More

Pay Per Click or Cost Per Click is a form of advertising used to direct traffic to relevant websites. The advertiser pays a certain amount of money every time a potential customer clicks on… Read More

The episode opens as Phoebe Lancaster (Lynda Boyd) and Andrew Mathews (Allan Hawco) arrive at the Outpost. Disappointedly stunned, Harry “Sully” Sullivan (Scott Patterson) assume… Read More

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Corporate hypocrisy is a masterclass in deceit, where companies promote their so-called social responsibility, while their actions tell a completely different story. This chasm between spark… Read More

IMPORTANT: Please be aware that scammers may tr y to impersonate Digible by reaching out regarding job opportunities. All correspondence will come from the digible.com email domain, and… Read More

pAs the digital advertising landscape evolves, programmatic ad buying has emerged as a game-changing technology that is transforming how businesses approach their marketing strategies. Progr… Read More

As the episode opens, Harry “Sully” Sullivan (Scott Patterson) frantically searches for a foreclosure notice for Sullivan’s Crossing Campground. Upset, he asks himself how… Read More

Pay-per-click (PPC) advertising continues to be a vital component of businesses looking to draw in customers and increase conversions in digital marketing. A… Read More

With the rise of OTT platforms like Netflix and Hulu, viewers now have more convenience and control over their content consumption options. Smart businesses are increasingly recognizing the… Read More

Trade Desk has released a report titled ‘Elevating your Digital Marketing Strategy with AI’. As per the report, media fragmentation can fuel growth for audience-centric adverti… Read More

NB Studio’s Dan Radley takes us through the good, the bad and the ugly of adtech branding. For all the innovation adtech has driven, its branding is typically embarrassing, especially… Read More

Precient AI channel-level dashboard shows how advertising spend on different channels contributes revenue to Shopify and Amazon stores. In an innovative move to integrate Amazon performance… Read More

The hurricane is in full force when the episode opens. Cal Jones (Chad Michael Murray) finds Molly standing by Maggie Sullivan (Morgan Kohan) unconscious, on the ground. He lifts her into hi… Read More

The digital marketing landscape is continually evolving, driven by advancements in technology and changes in consumer behavior. To stay competitive in this dynamic environment, marketers mus… Read More

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Hi! This is Sorav Jain, your renowned digital marketing expert, speaker, and entrepreneur, bringing you the leading industry trends. As aspiring digital marketers, you must know staying on t… Read More

The evolution of Alt IDs in adtech marks a pivotal moment in our industry’s trajectory. We’re all experiencing the realities of consumer targeting shifts as third-party cookies… Read More

Amagi, the global leader in cloud-based SaaS technology for broadcast and connected TV (CTV), today announced that the 11th edition of the Amagi Global FAST Report continues to sho… Read More

In-app, CTV, and DOOH advertising platform MobileFuse announced that it has expanded partnership with the data collection platform LiveRamp to allow its publisher partners to benefit from hi… Read More

Confessions – As the episode opens, Maggie Sullivan (Morgan Kohan) and Cal Jones (Chad Michael Murray) arrive at the hospital where firemen are investigating a fire alarm. Connie Boyle… Read More

Uday Shankar, Vice Chairman of Viacom18, highlighted JioCinema’s ambitious goal of reaching 600 million viewers for IPL across Digital and CTV platforms. He emphasized the importance o… Read More

Google announced a radical plan to centralize and simplify the purchasing of ads across its platforms and those of its advertisers through its DV360 by portraying the latter as the spear… Read More

HTF Market Intelligence published a new research document of 150+pages on Connected TV Market Insights, to 2030″ with self-explained Tables and charts in presentable format. In the Stu… Read More

Presented by LG Ad Solutions: Delivered every Monday by 10 a.m., Weekly Score is your guide to the year-round campaign cycle. Apr 29, 2024… Read More

The digital video advertising landscape is undergoing a seismic shift, with spending projected to surge by 16% in 2024, nearly outpacing the overall media growth rate by 80%, according to t… Read More

Digital video advertising is on the brink of overtaking traditional linear TV in ad spend, according to the latest findings from the IAB’s Digital Video Ad Spend & Strategy report… Read More

Performance marketing has emerged as a powerful strategy for businesses to drive measurable results and maximize their return on investment (ROI). Table of ContentsWhat is Performance M… Read More

The Birth of XMNs – Retail Media Networks (RMNs) for All By Anil Mathews, CEO of Alphabyte  For the advertising industry, the massive paradigm shift away from cookies and third-pa… Read More

Ankoor, in your current role as CMO at Shisham Digital, please share insights into the challenges and opportunities in performance and affiliate marketing, especially with the use of prop… Read More

Reading Time: 11 minutesIf you want to reach the right people while staying within budget, programmatic advertising is your way to incredibly targeted ad space. Whether you’re just ge… Read More

A Storm Is Brewing – As the episode opens, Dr. Rabney (Sharleen Kalayll) assures Maggie Sullivan (Morgan Kohan) and Lola Gunderson (Amalia Williamson) that Harry “Sully” Su… Read More

Law Video Production is a specialized service that caters specifically to the needs of law firms. It involves the creation and production of high-quality videos that are tailored to showcase… Read More

The business landscape is ever-evolving, but marketing remains the cornerstone of success for large corporations. In an era where competition is fierce and consumer preferences are constantl… Read More

In the swiftly evolving landscape of digital media, OTT advertising has emerged as a pivotal channel for marketers who are aiming to capture the attention of a diverse and increasingly onlin… Read More

China's luxury market, driven by domestic spending, younger consumers, and sustainability, presents European brands with growth opportunities demanding tailored strategies and digital engage… Read More

CTV is growing FAST amid the ad industry's record-setting results in 2023. Ahead of upcoming NewFronts events, the Interactive Advertising Bureau (IAB) released its annual Internet Advertisi… Read More

At its recent B2Believe Conference, LinkedIn announced LinkedIn Connected TV (CTV), a new product offering that will allow B2B marketers to tap into audiences off-platform, and onto the big… Read More