2024-04-26 10:46
Digital video advertising is on the brink of overtaking traditional linear TV in ad spend, according to the latest findings from the IAB’s Digital Video Ad Spend & Strategy report… Read More
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2024-04-25 14:51
Spotify has hit another roadblock with Apple as the tech giant rejected its latest app update, which included pricing information for users in the European Union. The Swedish company submitt… Read More
2024-04-25 11:02
According to eMarketer’s Industry KPI data from Dash Hudson, TikTok continues to dominate over its competitors Instagram Reels and YouTube Shorts in terms of average video views across… Read More
2024-04-25 10:43
Spotify has taken a defiant stance against Apple’s new business terms in the European Union, opting not to adopt them and submitting an app update instead, TechCrunch reported. The upd… Read More
2024-04-25 10:27
President Joe Biden signed a bill on Wednesday that includes a deadline for TikTok’s parent company, ByteDance, to divest within nine months or face a ban on app stores distributing th… Read More
2024-04-25 09:37
In the realm of App Store Optimization, keywords have historically taken center stage as they are among the first factors that come to mind that affect rankings and performance. However, wha… Read More
2024-04-24 09:03
Meta’s Threads app, launched last summer as a direct rival to X, has been steadily gaining momentum in the United States, consistently surpassing X in daily active users (DAUs) since D… Read More
2024-04-24 08:42
First announced at the end of February, Apple Search Ads has expanded its availability to 70 countries and regions, including Brazil, Bolivia, Costa Rica, the Dominican Republic, El Salvador… Read More
2024-04-24 08:09
The U.S. Senate has passed legislation with a wide margin that would ban TikTok in the United States if ByteDance fails to divest the popular app within the next nine months to a year. The b… Read More
2024-04-23 12:10
US marketers are projected to spend $8.14 billion on social media sponsored content this year, marking a significant 16.0% growth compared to the previous year, according to eMarketer’… Read More
2024-04-23 11:46
In March 2024, miHoYo’s Honkai: Star Rail continued to assert its dominance over its predecessor, Genshin Impact, widening the revenue gap significantly compared to February. According… Read More
2024-04-23 11:32
Spotify reported quarterly monthly active users (MAU) below its own estimates, indicating that the company’s decision to prioritize profit over increased marketing spending has impacte… Read More
2024-04-23 11:22
In a recent study conducted by Mozilla, it was found that most dating apps are failing to uphold strong privacy practices and are collecting an increasing amount of user data, raising concer… Read More
2024-04-23 11:08
In a post on his public channel on Telegram, founder Pavel Durov stated that Apple’s recent decision to remove the chat app from its China App Store had not decreased downloads from Ch… Read More
2024-04-22 11:36
Embracer Group, the Swedish gaming conglomerate renowned for its extensive portfolio of franchises, has announced a major restructuring plan. The company intends to split itself into three d… Read More
2024-04-19 08:38
Amazon Live has introduced a shoppable channel to Prime Video and its Freevee ad-supported video-on-demand (AVOD) streaming service. The move opens up new avenues for U.S. consumers to engag… Read More
2024-04-19 08:12
Following an order from the Chinese government, Apple has removed WhatsApp and Threads from its app store in China, citing national security concerns as the reason behind the directive. Appl… Read More
2024-04-18 10:41
AltStore PAL, an open-source app store made specifically for independent developers, is now live in the EU, thanks to Apple’s compliance with the region’s Digital Markets Act (DM… Read More
2024-04-18 09:33
In a landscape dominated by social media platforms, TikTok emerges as the frontrunner in capturing the attention of US adults aged 18 to 54, according to recent insights from eMarketer&rsquo&hell…Read More
2024-04-18 09:18
In a bid to assist advertisers in securing optimal placement for their Shorts ads, YouTube has rolled out a new YouTube Select Shorts option. The feature empowers brands to position their ad… Read More
2024-04-17 08:15
The latest IAB/PwC Internet Advertising Revenue Report unveiled a deceleration in US digital ad revenue growth throughout 2023, citing various economic factors such as inflation, rising inte… Read More
2024-04-17 07:54
Telegram, the popular messaging app, is poised to surpass one billion monthly active users within a year, according to its founder Pavel Durov. Durov shared his projection during an intervie… Read More
2024-04-16 21:29
Apple announced on Tuesday that web distribution is now available in iOS17.5 beta 2 and App Store Connect. The move grants developers the option to offer iPhone apps for direct download to E… Read More
2024-04-16 12:16
Apple has announced the forthcoming opening of Indonesia’s fourth Apple Developer Academy in Bali, signaling its commitment to fostering opportunities for developers, students, and ent… Read More
2024-04-16 11:17
The UK’s video games consumer market achieved a valuation of £7.82 billion in 2023, as revealed in the latest report from the UK-based trade body Ukie. Despite global challenges… Read More
2024-04-16 10:55
Amidst the ever-evolving landscape of the smartphone market, Android is poised for substantial growth in 2024, reportedly outpacing Apple’s iOS by a significant margin. While the iPhon… Read More
2024-04-16 10:40
In a recent examination of app performance on iOS devices, the Kochava team stumbled upon a critical issue affecting versions 17.4.0 and 17.4.1. The problem lies within Apple’s App Tra… Read More
2024-04-16 10:16
YouTube has intensified its efforts to combat the use of ad-blocking apps on mobile devices. Following its crackdown on ad blockers for web users in October 2023, the platform is now targeti… Read More
2024-04-15 13:42
In response to an interim order from the Turkish competition authority, Meta Platforms has announced the temporary shutdown of its social media platform Threads in Türkiye, effective fr… Read More
2024-04-12 13:17
In a significant legal setback for tech giant Apple, on Friday, a judge ruled against the company’s attempt to dismiss a lawsuit valued at nearly $1 billion in the UK. The ruling manda… Read More
2024-04-11 19:10
In a bid to bolster its advertising revenue, Roblox has partnered with PubMatic, an advertising technology firm, to facilitate the rollout of new video ads slated for launch later this year… Read More
2024-04-11 18:50
Snap has announced a strategic partnership with Snowflake to build privacy-enhancing technologies with Snowflake’s Marketing Data Cloud. The integration promises advertisers the abilit… Read More
2024-04-08 10:19
data.ai’s recently released Mobile App Market Forecast 2030 report projects a staggering $2.2 trillion revenue generation within the mobile app economy from 2021 to 2030. The forecast… Read More
2024-04-08 08:56
In a significant update announced on Friday, Apple has made a pivotal decision to allow game emulators onto its App Store worldwide, marking a significant departure from its previous stance… Read More
2024-04-08 08:45
In a bid to comply with a recent European Union mandate, Apple, on Friday, unveiled new measures aimed at facilitating easier access for music streaming apps on its App Store in the European… Read More
2024-04-05 14:13
Chase has launched Chase Media Solutions, a new digital media platform enabling brands to engage directly with the financial institution’s vast customer base of 80 million. Using the M… Read More
2024-04-05 13:43
LEGO games have long been beloved by players of all ages for their creativity, charm, and immersive gameplay. From building towering structures to embarking on epic adventures, LEGO games of… Read More
2024-04-05 11:32
Keyboards can be one of the most important apps for our smartphone. At least, the place of the keyboard is much more important among many features that come by default. Because using the key… Read More
2024-04-05 10:54
Live Home 3D is a multi-platform home and landscape design app for Windows, Mac, iPhone, iPad and Vision Pro. Totalling more than 12 million installations on various devices, this software b… Read More
2024-04-05 10:27
Animation has become an increasingly accessible form of expression, with iPad apps revolutionizing the way we create and share animated content. Whether you’re an aspiring animator, a… Read More
2024-04-04 14:12
In-app video ads are poised to seize more than 30% of the total US mobile advertising spend for the first time in 2024, according to eMarketer. Back in 2020, video ads accounted for ju… Read More
2024-04-03 08:15
Apple has officially rolled out the first beta of iOS 17.5 to developers, with the support for downloading apps from developer websites within the European Union. The move aligns with Apple… Read More
2024-04-03 07:46
In a strategic move to diversify its portfolio beyond the gaming industry, AppLovin has announced a significant investment of $50 million in Flip, a social commerce platform featuring a dyna… Read More
2024-04-02 14:02
Yahoo has made a significant move in the realm of news aggregation and discovery with its acquisition of Artifact, the AI-driven app founded by Instagram cofounders Kevin Systrom and Mike Kr… Read More
2024-04-02 11:18
Cooking games stand out as a beloved genre that appeals to players of all ages and skill levels. Whether you’re a seasoned chef or a novice cook, the immersive and entertaining nature… Read More
2024-04-02 10:56
In the dynamic landscape of social media advertising, YouTube has emerged as the undisputed champion, dominating other platforms in terms of social media ad attention, according to eMarketer… Read More
2024-04-02 10:31
TV advertising company Cadent announced its plans to acquire all outstanding shares of AdTheorent, a New York-based programmatic advertising company, for a cash consideration of $3.21 per sh… Read More
2024-04-01 13:36
Despite the widespread belief that iPhones are impervious to malware, the reality is that iOS, like any other operating system, is susceptible to various cyber threats, including ransomware… Read More
2024-04-01 12:20
As the demand for remote learning solutions continues to soar, a myriad of mobile apps have risen to the occasion, revolutionizing the way we teach and learn in the digital age. In this comp… Read More
2024-04-01 09:14
Royal Match is a captivating and strategic mobile puzzle game that challenges players to match colorful gems and unlock an array of regal treasures. Set in a majestic kingdom adorned with or… Read More
2024-04-01 07:12
Discord, the popular social media platform primarily known for its gamer-centric community, is reportedly set to embrace ads after years of staunchly dismissing them. According to sources ci… Read More
2024-03-29 13:28
Embark on a journey of strategic conquest and camaraderie as we delve into the realm of multiplayer strategy games, where alliances are forged, battles are waged, and friendships are tested… Read More
2024-03-29 11:59
We all know how harmful smoking is. This smoking habit, which increases your risk of developing disease by damaging your heart and blood circulation, can also cause you to experience more th… Read More
2024-03-29 10:01
One year after introducing revenue sharing for short-form videos, YouTube disclosed that a notable proportion of creators within YouTube’s Partner Program are now earning from YouTube… Read More
2024-03-28 09:37
Take-Two Interactive Software announced on Wednesday the acquisition of Gearbox Entertainment, renowned for its flagship first-person shooter game, Borderlands, from Sweden’s Embracer… Read More
2024-03-27 11:24
Snap recently announced a partnership with Integral Ad Science to jointly develop a brand safety reporting solution that will offer advertisers transparency by providing insights into the pe… Read More
2024-03-27 08:52
In a revelation that underscores the depth of competitive rivalry in the tech industry, court documents unearthed from a class action lawsuit between consumers and Meta, Facebook’s par… Read More
2024-03-27 08:13
According to a new report from IAB, a staggering 86% of surveyed advertisers acknowledge the growing importance of games advertising to their companies, with 40% intending to escalate their… Read More
2024-03-27 07:44
iHeartMedia-owned SSP Triton Digital announced that it has acquired audio intelligence platform Sounder to enhance its audio advertising capabilities. Financial terms of the deal were… Read More
2024-03-26 13:56
According to Mistplay’s latest report, approximately 32% of spending players plan to exercise more caution in their spending this year, reflecting a growing trend towards mindful consu… Read More
2024-03-26 13:12
Florida Governor Ron DeSantis made headlines on Monday by signing into law a bill that prohibits children under the age of 14 from accessing social media platforms within the state. Addition… Read More
2024-03-26 09:56
A recent study conducted by MarketWatch delved into the navigation habits of 1,000 drivers across the United States, revealing a clear preference for Google Maps among users. Astonishingly… Read More
2024-03-25 13:58
Are you on the hunt for the ultimate gaming experience on your Apple Vision Pro? Your search ends here! In this article, we’ll delve into the best games tailor-made for the Apple Visio… Read More
2024-03-25 12:39
EU antitrust regulators have set their sights on tech behemoths Apple, Alphabet (Google’s parent company), and Meta Platforms (formerly Facebook) in the bloc’s first Digital Mark… Read More
2024-03-25 10:32
In the past, “speech to text”, ie “voice to text” apps, which are one of the apps that make life easier in the field of business and education, were used only on the… Read More
2024-03-25 09:18
Spotify, known primarily for its prowess in music streaming, podcast entertainment, and audiobooks, is venturing into new territory with the introduction video learning courses. With over 60… Read More
2024-03-25 08:32
The long-awaited release of Apple’s Vision Pro on February 2, 2024, has stirred curiosity among consumers eager to explore the capabilities of Apple’s AR/VR headset and its accom… Read More
2024-03-22 14:14
As the world continues to embrace digital commerce, ecommerce sales are projected to soar to new heights, comprising a significant portion of total retail transactions. According to eMarkete… Read More
2024-03-22 13:57
Google has recently announced its decision to remove third-party apps and clock faces on all Fitbit smartwatches used within the European Union. The tech giant disclosed this development thr… Read More
2024-03-22 13:44
With the advent of the PlayStation 5 (PS5), Sony has once again solidified its position as a powerhouse in the gaming industry by curating an impressive lineup of exclusive titles. These gam… Read More
2024-03-21 10:25
Epic Games has made a significant announcement during its State of Unreal event at the Game Developers Conference (GDC): the Epic Games Store is set to make its debut on mobile platforms, in… Read More
2024-03-20 11:33
As the world of entertainment continues to evolve, streaming platforms are constantly seeking innovative ways to engage their audiences. Netflix, known for its vast library of movies and TV… Read More
2024-03-20 09:48
Video games have been an integral part of popular culture for decades, captivating audiences around the world with their immersive gameplay, compelling narratives, and groundbreaking innovat… Read More
2024-03-20 08:21
According to the most recent Gaming App Insights Report by Adjust and AppLovin, gaming app downloads experienced a 7% year-over-year growth in the fourth quarter of 2023. Additionally, gamin… Read More
2024-03-19 13:02
In today’s fast-paced world filled with distractions, finding ways to unwind and improve focus has become increasingly important. One effective method gaining popularity is the use of… Read More
2024-03-19 12:52
We often encounter situations where we want to record the screens of smartphones that we use in almost every aspect of our lives. Apple offers a successful solution for screen recording for… Read More
2024-03-19 09:09
The foremost consequence of a potential TikTok ban would be a substantial audience migration, greatly favoring Instagram and YouTube, both of which boast competing short-form video platforms… Read More
2024-03-19 08:44
Instagram rolled out its latest feature, “Ads with Promo Codes,” to all brands worldwide this Monday, following its announcement last week. The new feature now enables advertiser… Read More
2024-03-18 18:17
Mobile app store market intelligence company Sensor Tower today announced that it has acquired mobile marketing firm data.ai, formerly known as App Annie, for an undisclosed sum. Throu… Read More
2024-03-18 14:36
Unity’s 2024 Gaming Report reveals that games using both rewarded videos and offerwall demonstrate enhanced player retention compared to those lacking a rewarded strategy. Specifically… Read More
2024-03-18 09:51
In a significant shift, Google has been displaced by Instagram and TikTok as the preferred platforms for Gen Z’s local business searches, according to a report by SOCi shared with Mark… Read More
2024-03-18 09:03
Cycling isn’t just a mode of transportation or a form of exercise; it’s a lifestyle embraced by millions worldwide. Whether you’re a seasoned cyclist or just starting out o… Read More
2024-03-18 08:50
Karaoke has long been a beloved pastime, bringing people together to sing their hearts out and unleash their inner performers. With the rise of mobile technology, karaoke enthusiasts can now… Read More
2024-03-18 08:42
Managing and editing these videos into cohesive, compelling stories can be daunting. This is where video merger apps come into play, offering users the ability to seamlessly combine multiple… Read More
2024-03-15 13:42
TikTok, the ByteDance-owned viral video app that has captivated Gen Z users, has reached a staggering milestone, hitting $16 billion in sales in the United States, as reported by the Financi… Read More
2024-03-15 11:52
According to October 2023 findings from the Pew Research Center covered by Insider Intelligence, a staggering 71% of teenage YouTube users engage with the platform on a daily basis, surpassi… Read More
2024-03-15 11:09
While listening to the radio or watching a movie, you come across a song you like. However, you do not have the slightest information about who the song you are listening to belongs to. In s… Read More
2024-03-15 11:02
Video sharing apps have become indispensable tools for both casual users and content creators alike. Whether you’re looking to share memorable moments with friends or showcase your cre… Read More
2024-03-15 10:34
Reddit introduced on Thursday a new format called Free-form ads which allows advertisers to easily engage on the platform in the same way as the platform’s users. The new format aims t… Read More
2024-03-14 09:02
MONOPOLY GO! is a mobile game developed by Scopely, which is a digital adaptation of the classic board game Monopoly. In MONOPOLY GO!, players can enjoy the traditional Monopoly gameplay on… Read More
2024-03-14 08:24
LinkedIn is broadening the scope of Thought Leader Ads, enabling advertisers to sponsor content from any member, not limited to employees, for any Page under their management. Previously, br… Read More
2024-03-14 07:45
Scopely has revealed that MONOPOLY GO! amassed an impressive $2 billion in revenue within a mere 10 months post-launch, achieving this milestone just three months after hitting the $1 billio… Read More
2024-03-13 09:24
In 2023, the Asia-Pacific (APAC) region solidified its leadership in the global mobile gaming market, contributing a substantial 64% to the total revenue. This commanding position is attribu… Read More
2024-03-13 09:09
Google’s Game Developer Summit kicked off yesterday, where the company unveiled various new updates for Android games that are now available. As reported in a blog post, the Play Store… Read More
2024-03-13 08:13
New York-based ad ops startup Aditude has acquired CPMStar, a monetization and SSP solution for game developers and publishers, for an undisclosed sum. The acquisition comes six months after… Read More
2024-03-12 13:57
In response to the European Union’s Digital Markets Act (DMA), Apple announced on Tuesday that authorized app developers will gain the ability to distribute apps directly to EU users f… Read More
2024-03-12 12:04
YouTube has raked in a staggering $8 billion in global consumer spending on the iOS App Store, owing much of its success to the surge in in-app YouTube Premium subscriptions, according to es… Read More
2024-03-12 09:57
Apple is delving into the realm of AI-powered advertising for its App Store, as revealed by two people familiar with the matter to Business Insider. The tech giant has initiated trials of th… Read More
2024-03-11 13:42
In a recent interview, Pavel Durov, the founder of Telegram, shared the company’s anticipation of achieving profitability in the upcoming year and expressed aspirations for a future pu… Read More
2024-03-11 11:18
In the ever-expanding realm of iPad apps, users seeking premium functionality and enhanced features turn to the best paid iPad apps for a curated and superior digital experience. This compre… Read More
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