LinkedIn, a subsidiary of Microsoft, has agreed to pay $6.625 million to settle a proposed class action lawsuit accusing it of overcharging advertisers by inflating the number of views on vi… Read More
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Everything about mobile marketing and mobile advertising
Monopoly Go!, the popular free-to-play mobile game developed by Scopely, has reached a remarkable milestone, surpassing $3 billion in revenue since its launch. This achievement has significa… Read More
Reddit has unveiled its own version of Lead Generation Ads, designed to help marketers collect potential customer information directly from their promotions within the app. This new feature… Read More
Epic Games has announced a significant strategic shift by pulling Fortnite and its other titles from mobile app stores. This move comes as the company gears up to launch its own digital stor… Read More
Apple is facing a new antitrust investigation in Europe as Spain’s competition authority, the CNMC, announced on Wednesday that it is probing the tech giant’s App Store practices… Read More
Global gaming and esports powerhouse GIANTX has announced the acquisition of UK-based start-up iTero Gaming. Although the exact amount was not revealed, the company described the acquisition… Read More
Whether you’re a seasoned iPhone user or someone who recently stopped using Android for iOS, finding the perfect app for anything from sending emails to checking the weather, taking no… Read More
Apart from the must-have apps for iPhone for basic needs such as security and health, there are also useful apps that will make your daily life much easier and that you will definitely need… Read More
Mobile market intelligence platform AppMagic has raised $3 million in a Series A funding round led by GEM Capital, which invested $2.5 million, with the remaining $500,000 coming from Vibran… Read More
Founded in 1997 by Reed Hastings and Marc Randolph as a DVD rental service, Netflix launched the video streaming product we know today in 2007. In this article, you can find the most up-to-d… Read More
Japan’s mobile gaming market has demonstrated a notable resurgence in early 2024, following a slight decline in 2023. Video games continue to be a dominant force in mobile consumer spe… Read More
X has introduced an innovative advertising tool called “Trend Genius” designed to help brands capitalize on trending discussions. This new product leverages AI to enhance promoti… Read More
Italy’s competition and consumer watchdog has launched an investigation into Google’s practices regarding user consent, specifically concerning how the tech giant obtains permiss… Read More
Turn-based games date back to the first board games, such as chess and checkers, which have their roots in ancient times. These games, in which all players make moves in their own turn, with… Read More
The soulslike genre, which has entered the world of video games thanks to Dark Souls games, completely renews the classic mechanics we are used to in other games. While games like Dark Souls… Read More
TikTok has announced a partnership with Eventbrite, the global events marketplace, introducing a new avenue for event creators to promote and sell tickets. The recently announced partnership… Read More
Turkish mobile game developer Grand Games has successfully raised $3 million in a pre-seed funding round, as reported by GamesBeat. The funding round was led by Earlybird Digital East Fund… Read More
Apple finds itself embroiled in yet another antitrust battle, this time in India, as the country’s antitrust body concludes a years-long investigation into the tech giant’s App S… Read More
Embracer Group has strategically maneuvered its financial obligations with a newly secured €600 million credit facility, extending its debt repayment timeline amidst ongoing restructuri… Read More
X has been found in violation of EU online content regulations, marking a significant development that could prompt hefty fines and operational adjustments for the company. The European Comm… Read More
According to a recent report by Digiday, Accelerate, LinkedIn’s AI-powered campaign tool, will globally be available to all advertisers by early fall. Initially introduced quietl… Read More
In today’s digital age, iPad users have access to a plethora of magazine apps that cater to various interests, from lifestyle and fashion to technology and current affairs. Whether you… Read More
Meta Platforms, the parent company of Facebook, WhatsApp, and Instagram, has announced a significant update to its hate speech policy, expanding its efforts to remove posts that target &ldqu… Read More
Mintegral, a programmatic subsidiary of leading advertising technology company Mobvista, has launched an advanced model for precise user acquisition (UA). The new model, Target CPE (Cost Per… Read More
Duolingo has officially announced the acquisition of Hobbes, a prominent animation and motion design studio based in Detroit. The move follows Duolingo’s earlier successful acquisition… Read More
Ads have become an inevitable part of our online experience. While they help fund free content, excessive and intrusive ads can significantly hinder the browsing experience. This is especial… Read More
In today’s fast-paced world, productivity isn’t just confined to desktop computers anymore. With the advent of powerful tablets like the iPad, professionals and students alike ca… Read More
Android users have access to a plethora of immersive life simulation games that transport players into virtual worlds filled with endless possibilities. Whether you’re aspiring to buil… Read More
When it comes to mobile gaming, Android users are spoiled for choice, especially in the realm of airplane games. Whether you’re a flight enthusiast yearning for realistic simulations o… Read More
A year ago, Mark Zuckerberg introduced Threads, a social media platform aimed at rivaling Elon Musk’s X. Fast forward to today, Threads boasts over 175 million monthly active users, a… Read More
Dublin-based video game services group Keywords Studios has agreed to a substantial bid valued at 2.2 billion pounds ($2.8 billion) from European private equity firm EQT. Following the annou… Read More
China is setting the pace in the race for generative AI patents, outpacing all other nations by a significant margin. According to a recent report by the World Intellectual Property Organiza… Read More
Indian social media media app Koo has announced its shutdown following unsuccessful acquisition discussions. Despite securing over $60 million in funding from prominent investors such as Tig… Read More
Digital intelligence company Similarweb has recently announced its acquisition of 42matters, an app intelligence provider based in Zurich, Switzerland. Financial terms of the deal were not d… Read More
Daybreak Game Company, a leading publisher and developer of large-scale multiplayer online games, has announced the acquisition of Singularity 6, the Los Angeles-based developer, renowned fo… Read More
According to a recent report by Adapty.io, the in-app subscription market is witnessing unprecedented growth in 2024, with global revenue projections surpassing $120 billion, marking a subst… Read More
Nazara Technologies, a prominent gaming company, is on the verge of acquiring the remaining 49% stake in its subsidiary, Kiddopia, for ₹300 crore ($36 million). The move comes amidst a… Read More
The popular social media app BeReal is undergoing significant restructuring following its acquisition by Voodoo, resulting in a series of layoffs. This decision comes as the company shifts i… Read More
As the Apple Vision Pro prepares to make its debut in Europe, Apple has confirmed a significant shift in its payment policy for the visionOS App Store. Users in the European Union will soon… Read More
Robinhood is significantly enhancing its AI-driven features by acquiring Pluto Capital, Inc., an AI-powered research platform. Financial terms of the deal were not disclosed. Announced on Mo… Read More
The European Commission has determined that Meta Platforms Inc., the parent company of Facebook and Instagram, has violated the EU’s Digital Markets Act (DMA) with its controversial &l… Read More
The landscape of retail transactions in the United States is on the cusp of a significant transformation, driven by the rapid adoption of mobile payments. By 2027, mobile payments are projec… Read More
The European Union is preparing to charge Meta Platforms Inc., the parent company of Facebook, with violating the bloc’s digital regulations, according to a report by the Financial Tim… Read More
Epic Games has announced that it has submitted both Fortnite and the Epic Games Store to Apple for notarization, anticipating a launch in the near future. The company first announced its pla… Read More
In a significant update affecting advertisers on Facebook and Instagram, Apple is set to extend its 30% fee on in-app purchases to all regions starting July 1st, 2024. The move, initially in… Read More
CyberAgent has announced the acquisition of visual novel game developer NitroPlus for ¥16.7 billion ($104.1 million). The acquisition aims to enhance CyberAgent’s global entertainm… Read More
Adjust has released a comprehensive Finance app insights report revealing a remarkable 119% year-over-year (YoY) revenue increase for finance apps globally in the first quarter of 2024. This… Read More
Dublin-based fintech company LinQ has successfully raised $2.3 million in a seed funding round to support mobile game publishers venturing into the real-money gaming sector. It brings the co… Read More
As the 2024 Paris Olympics draw near, X is gearing up to leverage the global event’s excitement to highlight its advertising capabilities. With the Olympics set to commence on July 26t… Read More
Android gaming has evolved significantly over the past decade, with improvements in graphics, gameplay mechanics, and processing power making mobile games more immersive than ever. For car e… Read More
According to eMarketer’s forecast, the number of AR users will exceed 100 million next year and is projected to climb to 116.0 million by 2028. One of the key drivers behind the surge… Read More
Card games have always been a beloved pastime, and with the advent of digital platforms, they have found new life on devices like the iPad. The iPad’s large screen and touch interface… Read More
Apple announced on Monday that updates for apps in the European Union (EU) are now available for testing in iPadOS 18 beta 2 using Xcode 16 beta 2. Earlier this year, Apple implemented… Read More
In the release notes for iOS 18 beta 2, Apple revealed that it has raised the limits for on-demand resources across iOS 18, iPadOS 18, tvOS 18, and visionOS 2. Previously, app bundles downlo… Read More
The iPad has evolved into an essential tool for a wide range of users, from students and professionals to artists and gamers. Its versatility and powerful capabilities make it an excellent p… Read More
As we move through 2024, the mobile gaming industry continues to evolve, offering players a diverse range of experiences across various genres. From immersive RPGs to casual puzzlers and adr… Read More
The iPad has revolutionized digital art, offering artists of all levels powerful tools and a versatile canvas to create stunning artworks. Whether you’re a professional artist, an aspi… Read More
Playing the piano has never been more accessible, thanks to a plethora of innovative apps available on the iPad. Whether you’re a beginner looking to learn or an experienced pianist wa… Read More
Mobile ad tech holding company Verve has acquired Jun Group, a mobile video and gaming ad business, for $185 million. Jun Group’s mobile-first demand-side platform, which provide… Read More
The European Commission, which has been investigating Apple since March, is reportedly prepared to bring formal charges against the company, according to sources who spoke with the Financial… Read More
With the anticipated release of iOS 18 this fall, Apple’s updates may significantly impact several third-party apps, potentially affecting an estimated $393 million in annual revenue a… Read More
Apple announced today that its Developer Academy will now include comprehensive training on AI for all students and mentors. The initiative extends to alumni as well, providing them with an… Read More
Despite remaining the leader in ad revenue per viewer, Netflix is set to experience a narrowing gap as competitors catch up. According to recent forecasts from eMarketer, Netflix’s ad… Read More
Meta has officially rolled out its highly anticipated API for Threads, providing developers with the tools to build innovative experiences around the platform. Mark Zuckerberg announced the… Read More
Pinterest has unveiled a suite of new features for advertisers, aiming to boost campaign performance through advanced AI-driven tools. One of the standout additions is the introduction… Read More
iion, a unified game advertising platform, has recently secured seed capital investment, positioning itself to become the premier global solution for brands and agencies in the gaming sector… Read More
A recent Pew Research report sheds light on the evolving landscape of news consumption via social media platforms, revealing some concerning trends, particularly as the U.S. Election season… Read More
Prepare to be part of the region’s most dynamic and influential gaming event – the Mobidictum Conference 2024. The Mobidictum Conference 2024 is set to be the largest and most in… Read More
Apple has achieved a significant milestone, becoming the world’s first brand to surpass $1 trillion in brand value, marking a 15% increase from the previous year, as reported by Kantar… Read More
Madhive, a technology company specializing in local CTV advertising, has announced a definitive agreement to acquire Frequence, a provider of omnichannel ad sales enablement and workflow sof… Read More
Apple’s Worldwide Developers Conference 2024 unveiled a plethora of new features, including Apple Intelligence, iOS 18, and enhanced privacy features. Keeping track of everything Apple… Read More
Battle royale games have taken the world by storm, offering intense multiplayer action where only one player or team can emerge victorious. With the convenience of iOS devices, you can exper… Read More
Jigsaw puzzles have transcended their physical origins to become a popular digital pastime, providing hours of entertainment and a satisfying mental challenge. The iPad, with its large scree… Read More
Google has introduced a series of guidelines and recommendations aimed at helping developers navigate the complexities of integrating artificial intelligence into their apps, with a strong e… Read More
Robinhood has announced its agreement to acquire cryptocurrency exchange Bitstamp for $200 million in cash. The acquisition marks a significant milestone for Robinhood Crypto, propelling its… Read More
The Asia and MENA games market is on an impressive growth trajectory, with projections indicating that it will generate nearly $100 billion by 2028. According to a newly released report by N… Read More
According to Sensor Tower’s newly released Q1 2024 Mobile Market Overview report, consumer spending across the App Store and Google Play surpassed $35 billion in a single quarter for t… Read More
AppsFlyer, a prominent player in the mobile marketing and analytics sector, is reportedly considering an initial public offering in early 2025. According to a new Bloomberg report, the compa… Read More
The contextual ad platform Seedtag has announced its acquisition of Beachfront, a sell-side ad platform specializing in connected TV (CTV) and video. The acquisition aims to incorporate Beac… Read More
In 2023, mobile gaming continued to hold a significant share of the global games market, accounting for 49% of the total revenue despite a slight 2% year-over-year decline in consumer spendi… Read More
Aptoide is set to make waves in the iOS ecosystem with the launch of a new third-party app store dedicated exclusively to gaming. This launch marks a significant milestone as the first iOS g… Read More
New York is poised to implement strict regulations on social media algorithms that target youth, the Wall Street Journal reported. This initiative, designed to safeguard young users, is movi… Read More
Parkour games are simple to learn and enjoyable games with more specific content. In parkour games, players attempt to overcome difficult obstacles and usually flee from a location or an ene… Read More
Coloring has evolved from a simple childhood pastime to a popular activity for people of all ages. It offers a creative outlet and provides therapeutic benefits, such as stress relief and im… Read More
Brave has announced the official launch of its Search Ads in key markets, following an 18-month pilot phase that garnered positive feedback from initial partners. The privacy-focused ad plat… Read More
Meta announced on Friday that Facebook is witnessing its highest engagement from young adults in three years, a significant milestone for a platform often perceived as dominated by older gen… Read More
Spain has banned Meta from launching election-related features on Facebook and Instagram ahead of the upcoming European Elections. The decision, enacted by the Spanish data protection author… Read More
As the landscape of advertising continues to evolve, US advertisers are making strategic shifts in their spending to capitalize on emerging technologies and changing consumer behaviors. One… Read More
Instagram has recently announced a significant update to its “Limits” feature, allowing users to better manage and control interactions on the platform to combat harassment and u… Read More
In an era dominated by bite-sized content, an interesting trend is emerging among Generation Z: a significant portion of this digital-native generation is dedicating time to long-form videos… Read More
PayPal is set to launch an advertising network leveraging its extensive user data, as reported by the Wall Street Journal on Tuesday. This initiative aims to capitalize on the purchasing and… Read More
YouTube is expanding its reach into the gaming world with the broader rollout of its free games catalog, dubbed “Playables.” Announced on Tuesday, this collection of lightweight… Read More
A U.S. lobby group representing tech giants Google, Amazon, and Apple has raised concerns over India’s proposed Digital Competition Bill, urging the government to reconsider its simila… Read More
In the first quarter of 2024, the global mobile app IVT rate in the open programmatic in-app ad marketplace reached 23%, according to Pixalate’s Q1 2024 Global Mobile Invalid Traffic B… Read More
TikTok has introduced a robust new platform called “TikTok Studio,” designed to enhance the management of creator content. This dashboard consolidates various tools for video upl… Read More
What is X (Twitter)? Founded in 2006 by Jack Dorsey, Evan Williams, Noah Glass, and Biz Stone, Twitter is a very popular microblogging and social networking platform where users are communic… Read More
Google has invested $350 million in Flipkart, the leading horizontal e-commerce platform. The investment is part of Flipkart’s ongoing $1 billion funding round, which began in December… Read More
The landscape of mobile gaming continues to evolve, with hyper-casual games cementing their position as the dominant force in the industry. A new report from global programmatic advertising… Read More
In 2023, gaming reached a new pinnacle of popularity, with nearly two-thirds of the U.S. population engaging in the activity. The Entertainment Software Association (ESA), in collabora… Read More
Shopsense AI and Paramount are elevating their advertising game by welcoming Magnite as an SSP partner. Traditionally, ad placements through Shopsense and Paramount were exclusively accessib… Read More