2024-03-05 05:32
Experienced eCommerce leaders know only too well about the importance of shipping rates and that inaccuracies in these rates can wreak havoc on your e-commerce op… Read More
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Why You Need To Advertise On Your Own Brand Blog
dynamiccreative.com
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By Not Advertising Your Brand You Could Be Leaving Money On The Table. So Here Are The Reasons Why You Need To Be Advertising On Your Own Brand.
2024-02-22 06:43
Your product feed is not just a catalog; it’s your digital storefront. Having an optimized feed is the foundation for effective advertising on the likes of… Read More
2024-01-25 03:20
In the fast-paced world of digital marketing, staying ahead of the curve and atop any significant changes is key for savvy digital marketers, ecommerce profession… Read More
2024-01-09 11:30
In the intricate world of e-commerce, Google Merchant Center plays a pivotal role in showcasing your products to a vast buying audience. Amidst the various attrib… Read More
2023-12-12 04:50
Google PMax - A Paradigm Shift from Smart Shopping
Performance Max, or PMax, signifies a considerable shift in Google’s approach to e-co… Read More
2023-12-07 06:45
In the ever-evolving landscape of digital marketing, feed-based advertising channels like Google Shopping, Facebook and Bing Ads have become front and centre for… Read More
2023-11-26 23:18
Performance Max (PMax) campaigns have revolutionized digital advertising, offering unparalleled reach across Google’s vast array of channels. However, h… Read More
2023-11-22 07:31
Introduction
Local inventory ads are an additional layer of local data that allows e-commerce retailers to connect with their local customer base like never before. These ads are designed… Read More
2023-10-28 04:56
Introduction
Dynamic remarketing is a crucial component of any e-commerce strategy. Yet many dynamic remarketing campaigns are held back because products are di… Read More
2023-10-13 01:08
In the dynamic world of ecommerce, achieving peak performance is a non-negotiable goal for businesses looking to thrive. However, one issue that frequently st… Read More
2023-06-03 04:40
When it comes to successful digital marketing, feed optimization plays a crucial role. By fine-tuning your product feed, you can enhance product visibility, boost… Read More
2023-06-03 04:35
Starting your journey in feed optimization can present a few initial challenges. However, these are normal parts of the journey that, once addressed, pave the… Read More
2023-06-03 04:27
Beginning your journey with FeedOps, a platform designed to empower digital marketers to master product feed optimization, is an exciting step forward. While… Read More
2023-06-02 05:33
Welcome to the dynamic world of FeedOps, where the intricacies of AI-driven product feed optimization meet the transformative capabilities of AI advertising… Read More
2023-05-12 05:20
Google’s Bard and Bing Chat are at the forefront of a potential revolution in the digital landscape. The integration of conversational AI into… Read More
2023-05-05 23:01
The new Bing is now powered by OpenAI’s GPT-4 technology, which has been customized for search. This means that Bing can now carry on a conversation wit… Read More
2023-04-11 11:19
One of the most effective forms of retail advertising is Product Listing Ads (PLAs). PLAs allow retail businesses to showcase their products on various digita… Read More
2023-04-06 03:50
If you’re an online retailer or advertising agency, you’ve likely encountered the term “Google Shopping feed” before. So, what exactly… Read More
2023-04-05 05:27
Shopping Feed Management actively optimizes and manages a product catalog, promoting products across multiple online shopping channels like Google and Bing Sh… Read More
2023-03-02 06:58
A product data audit involves carefully reviewing and analyzing your products’ informa… Read More
2021-05-30 23:44
The aftershocks of the COVID-19 pandemic will reverberate for years to come, forever changing the way consumers socialise and shop. One of the most relevant…
Read Samantha Dawes's ful… Read More
2021-05-18 00:08
Large companies, namely department stores, have failed to keep up with advancements in the retail industry. In 2019, experts predicted the downfall of brands like…
Read Samantha Dawes… Read More
2021-05-13 00:06
Implementing Social Community & Content Management (also known as C&C) works to further a businesses’ brand awareness and generate conversions. While it’s imperativ… Read More
2021-05-05 23:46
Facebook Remarketing and Prospecting Ads are a great addition to your current advertising campaigns, whether that be across other platforms such as Google or…
Read Tiffany Tsui… Read More
2021-02-17 00:05
What is free clicks for shopping As you may have heard, Google released free shopping listings on the Google Shopping Tab last year in October.…
Read Tiffany Tsui's full post Tracking… Read More
2021-01-27 05:35
Google Ads is complex and can be quite frustrating when your campaigns are not producing the result you’re after. In today’s blog, we go through…
Read Tiffany Tsui's full… Read More
2021-01-15 06:51
Different advertising activity targets customers at different stages of their purchase journey. Not every person is ready to purchase a product and your marketing activity needs to reflect t… Read More
2020-12-17 05:49
FeedOps is a tool that allows you to drive quality traffic to product pages. FeedOps helps get products seen by more people, more often with advanced feed optimisation. Get an Optimized Feed… Read More
2020-12-10 23:01
To sell online you need to drive quality traffic to your website’s product pages. Since Google announced free listings in October 2020, it’s more important than ever to be where… Read More
2020-12-03 23:53
Cyber Weekend is one of the biggest weekends of the year for online retail businesses. This year in particular was crucial for businesses that were forced to adapt to online shopping due to… Read More
2020-11-19 23:18
Are you prepared for Black Friday and Cyber Monday this year? As an online retailer you should be looking to get your online advertising ready for Cyber Weekend. Cyber weekend provides retai… Read More
2020-11-12 22:42
Google product listings (whether they be the new free listings or through paid Google shopping campaigns) are important to any online retailer. However, setting them up can be complicated an… Read More
2020-11-05 22:54
Google product listings (whether they be the new unpaid organic listings or through paid Google shopping campaigns) are important to any online retailer. However, setting them up can be comp… Read More
2020-10-28 03:27
What Are Organic Google Shopping listings? Google has recently launched free organic listings on Google’s Shopping Tab. Google has extended their Shopping Tab to include free listings… Read More
2020-10-23 05:17
As you may have heard, this month in Australia, Google released free listings on the Google Shopping Tab. These “SEO” free listings are available to all e-commerce retailers who… Read More
2020-10-22 23:00
Display advertising is a great way to promote brand awareness and other upper funnel marketing goals. Generally display can drive cheaper traffic to your website in a way that is in line wit… Read More
2020-10-16 00:02
Disclaimer: now may not be the time to run Local Campaigns, but something to consider after restrictions ease. Just remember to be safe and follow social distancing rules. Local campaigns ar… Read More
2020-10-09 00:26
We have many customers that ask us “why doesn’t my Google Analytics and Facebook reporting align?”. The reason is attribution. Google Analytics and Facebook attribute sales… Read More
2020-10-02 04:01
What are Facebook Dynamic Remarketing Ads? Facebook Dynamic Remarketing (also known as Dynamic Ads) is similar to Google Dynamic Remarketing Ads. It promotes your product inventory to users… Read More
2020-09-25 00:34
Peak retail season for most retailers starts anywhere from September or October through to January the following year. This holiday season is crucial for retailers to get right as it usually… Read More
2020-09-21 23:47
Artificial Intelligence is soon becoming ‘the norm’ as our technological advancements improve by the second. It is hard to deny that AI is already a crucial part of online advert… Read More
2020-08-04 06:55
Today Google announced updates to their data processing and protection terms. In this post I will outline what the changes are, why they are being made, and what it all means to you, the adv… Read More
2020-07-28 04:09
What Are Creative Assets? When your account becomes eligible for Smart Shopping, Google will suggest to upload creative assets to optimise your Google Ads. These assets include: a square log… Read More
2020-07-21 23:54
Ok, so we’re not talking about a robot uprising where you surrender your Google Ads account to the machines. We’re talking about Machine Learning and how you can use Google&rsquo&hell…Read More
2020-07-21 07:07
Just like any business, at Dynamic Creative we need to do market research to find ways to grow our business. Google Analytics, which is a completely free tool, is one way in which we conduct… Read More
2020-07-16 07:25
What are Google Ads Extensions Google Ad extensions are a way to expand your text ad with additional information. According to Google, they typically increase your ad’s click through r… Read More
2020-07-16 05:56
With so many different types of Google ad formats, it can be difficult to know what is what and how they work. One of the most common ad formats that we are asked about is Google Responsive… Read More
2020-07-13 03:30
If you are not currently advertising your business in Microsoft you are missing out on substantial market share and revenue! Microsoft Advertising (formally known as Bing), allows businesses… Read More
2020-07-09 00:23
Definition of pain point : a persistent or recurring problem that frequently inconveniences or annoys customers As a business, you may face two types of pain points: Those that affect your c… Read More
2020-07-06 06:48
Showcase Shopping ads allow users to explore your brand or products. They can bring another dimension to your Google Shopping ad campaigns. This blog aims to explain what Showcase Shopping a… Read More
2020-07-02 07:37
It’s easier than ever to start an eCommerce store. There are apps and plugins that can take care of just about anything you need. While that can mean that it’s easier to succeed… Read More
2020-06-26 07:52
What is Google Ads data and why is it useful? Data makes up everything we do and influences every decision we make, this is no different in online advertising. Data in this context is a meth… Read More
2020-06-22 07:44
You might have recently received a notification about Google’s product data specification for Google Shopping, that will be changing on September 1 2020. Google have announced new… Read More
2020-06-22 06:16
What is conversion delay? When viewing your Google Ads Shopping or Search performance you may notice that the most recent days seem lower than usual. However, don’t sweat just yet, you… Read More
2020-06-18 23:42
If you want to beat your competitors through Google Search Ads you’ll need to ensure that your ad copy is up to scratch. Optimised ad copy will encourage clicks, boost your expected cl… Read More
2020-06-15 04:34
At Dynamic Creative we are often asked by our customers about paid versus organic traffic and how to measure these sources. People sometimes refer to these avenues as if they are in competit… Read More
2020-06-12 07:18
So, you’re thinking about replatforming your website? This is a decision that can have major impacts on your online business. Before committing to re-platforming however, there are a n… Read More
2020-06-11 06:45
At Dynamic Creative we believe in a reverse funnel approach to digital advertising. We want to get sales “in the door” or “through your shopping cart” via Shopping th… Read More
2020-06-08 10:01
In 2019 Google introduced a new Google Ads campaign type called Discovery Ads that was only available to selected advertisers. As of April 2020, Discovery Ads became available for all advert… Read More
2020-06-05 05:59
What is Quality Score? Quality Score is defined by Google as an estimate of the quality of your ads. It is reported for each of your keywords based on the quality of the ads and the landing… Read More
2020-06-05 01:15
If you want to be found by people searching for your products, you need to be advertising on Google. Unlike other platforms, Google allows you to show your products to people in the market f… Read More
2020-06-01 07:09
If you are looking to grow your business you should be aiming to get more customers through your online channel. More customers can lead to more sales and higher revenue for your business. G… Read More
2020-05-29 06:54
Google has now released their free ‘Rising Retail Categories’ tool to help make sense of the unpredictable market changes and consumer behaviour many businesses have faced amid t… Read More
2020-05-25 01:29
“Since we started with Dynamic Creative, we were able to turn our start up into a profitable business and grow it. Their customer service is outstanding and I love their personal appro… Read More
2020-05-19 04:13
In today’s world, people can easily and quickly become an ‘expert’ at anything after a few Google searches or YouTube videos. However, here are 9 reasons why you need a Goo… Read More
2020-05-13 00:06
What is Expected Click Through Rate? Expected click-through rate is one of the three elements of a Google Search ads keyword’s quality score. Along with landing page experience and ad… Read More
2020-05-12 05:50
Ad relevance is a keyword status that describes how well your keyword matches with your ads. Think about it this way, if a potential customer searches for your keyword and sees your ad, woul… Read More
2020-05-11 03:55
Your landing page is the URL people land on after they click your ad. Google analyses this page through automated and human processes. Google Ads then uses landing page experience as a measu… Read More
2020-05-08 00:18
Through this time of uncertainty, Dynamic Creative has noticed a trend where established online retailers are seeing strong online growth during COVID-19 as more and more customers are looki… Read More
2020-05-01 08:09
Growing your business online can be a difficult and timely process particularly given current circumstances. But through effective and efficient advertising you can speed up the process and… Read More
2020-04-30 00:36
Google gives you access to a number of audiences which can be used to help optimise your campaigns. However, it is important to effectively utilise Google Ads audiences, specific to your goa… Read More
2020-04-27 00:53
If you are an e-commerce retailer that has advertised online, you most likely know the main benefit of Google Ads is that it provides clear returns: you can see how much you spend; how much… Read More
2020-04-23 01:13
Today Google announced free Google Shopping listings.
What it is – free organic listings on Google shopping which will be available only in the Google Shopping… Read More
2020-04-20 06:01
If you are running advertising through Google Ads, you have probably noticed reporting discrepancies between Google Ads and Google Analytics. If you do not understand these discrepancies and… Read More
2020-04-17 04:15
Recently, Dynamic Creative has been getting many questions from clients regarding when they should be increasing or decreasing Google Ads budgets.
Our answer to these questions always comes… Read More
2020-04-16 02:04
If you own or run a retail business you may be looking for options on how to maintain sales and market share during this period of uncertainty. Creating, maintaining and optimising Google Ad… Read More
2020-04-09 00:36
We are regularly asked questions from customers about their Google display banners and how or where they are shown across the Google Display Network. Common questions we are asked include:
C… Read More
2020-04-08 00:32
Many people ask us why they should be advertising online, what Google ad formats they should be using and what the difference is between them. If you’re also asking these questions, re… Read More
2020-03-29 04:10
Online sales during a coronavirus (COVID-19) outbreak
The coronavirus outbreak is weighing heavily on the Australian economy, with many brands closing retail stores, people working from home… Read More
2020-03-25 05:58
What Is Dynamic Remarketing?
Remarketing is commonly known as a way to re-engage with people who hav… Read More
2020-03-23 23:34
e- Commerce Ready? Online retail is growing in Australia. So far in 2020, revenue from e-Commerce has already increased by 10% year on year. Given the current retail conditions, this number… Read More
2020-03-20 02:44
Take this 5 minute eCommerce Google Ads Quiz
Google Ads for eCommerce can be easy to start but hard to master. You ma… Read More
2020-03-18 05:58
Sourcing the right keywords is crucial to ensure your Google Ads are served to the right person. Poorly chosen keywords will not only result in minimal traffic to your website, but also can… Read More
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