What is Conversion delay? When viewing your Google Ads Shopping or Search performance you may notice that the most recent days seem lower than usual. However, don’t sweat just yet, your account may be experiencing what Google calls “conversion delay” or “conversion lag”. If you are using an attribution model that is not “last click”,[…]
Read Tiffany Le's full post Conversion Delay May Be Your Answer To Performance Drops on the Dynamic Creative blog.