If you want to be found by people searching for your products, you need to be advertising on Google. Unlike other platforms, Google allows you to show your products to people in the market for what you sell. If you’ve already tried Facebook marketing you’ll know that you don’t always generate sales when targeting a broad audience. So let’s look at how to advertise on Google. Different Ways to Advertise on Google There are many ways in which you can advertise on Google. Where you start really depends on your digital advertising goals. Google Shopping Ads What are Google Shopping ads? A Google Shopping Ad consists of your product title, an image and your product’s price. Shopping Ads allow you to show your products at the top of Google search results for relevant search[…]

Read Luc Thomas's full post How to Advertise on Google: 3 Ways to Start on the Dynamic Creative blog.