2024-04-18 12:23
Connect with consumers while remaining compliant.Read more Read More
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Dmw Marketing Blog
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News and videos to improve the strength and vigor of all your direct response marketing activity.
2024-04-04 13:34
Sometimes you have an outer envelope that shouts. Sometimes you have one that whispers. But which one gets results? Read more Read More
2024-03-21 15:02
Learn how to strike a balance between leveraging the advantages of algorithmic marketing platforms and mitigating the pitfalls. Read more Read More
2024-03-14 12:58
Think twice before you call "snail mail" old-fashioned. Read more Read More
2024-02-29 14:01
Artificial Intelligence is a powerful tool, but it still has a long way to go.Read more Read More
2024-02-15 13:35
Discover 4 ways to develop your cultural sensitivity so you can avoid creating content that may have a negative impact on a consumer. Read more Read More
2024-02-01 14:04
DMW’s VP, Creative Director Cheryl Biondi retires after 29 plus years of service.Read more Read More
2024-01-18 16:52
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2024-01-04 13:28
Read the top three posts from The DMW Blog in 2023. Read more Read More
2023-12-21 16:52
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2023-12-14 15:45
Get a head start on upcoming changes in email security rules.Read more Read More
2023-12-13 05:01
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2023-11-27 18:41
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2023-11-07 17:13
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2023-10-24 18:42
Get tips on engaging and educating prospects who are aging into Medicare from a newbie to the Medicare marketing industry.Read more Read More
2023-10-11 18:52
8 best practices for conversion rate optimization within lead generation-oriented landing pagesRead more Read More
2023-09-15 18:52
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2023-08-29 14:23
Stauffer has helped our digital marketing services grow exponentially.Read more Read More
2023-08-08 20:49
Retargeting with direct mail can help turn your digital visitor into a customer.Read more Read More
2023-08-01 19:48
Make your audience feel respected and get the results you want from your marketing campaign.Read more Read More
2023-07-31 16:17
This annual verification of your data protection is rigorous, but never routine.Read more Read More
2023-06-20 15:51
Follow these 4 tips to relate to seniors in the marketplace without running the risk of reinforcing outdated stereotypes.Read more Read More
2023-06-06 15:41
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2023-05-16 15:34
Marketing automation platforms have evolved beyond just email marketing, and can help you more effectively segment, nurture, and convert existing and potential members or customers.Read more Read More
2023-05-01 13:45
DMW is pleased to announce that Sean Clark has been promoted to Chief Creative Officer.Read more Read More
2023-04-25 18:33
Today’s consumers get inundated with advertising. See 5 easy steps to reaching your target audiences with consistent brand messaging that drives tangible business value.Read more Read More
2023-04-24 14:18
Naylor has proven creative and leadership skills.Read more Read More
2023-04-19 20:08
Expanding our ranks with more talent, experience, and drive!Read more Read More
2023-04-05 17:30
Donoghue has proven leadership skills and award-winning talent.Read more Read More
2023-03-31 15:07
The next 5 years will bring numerous changes and challenges to health care marketing. And staying relevant means always be thinking about innovation and the future.Read more Read More
2023-03-15 20:03
Artificial Intelligence has made large advances in less than a year — ChatGPT is the latest generative AI platform to take center stage. See 5 ways Medicare marketers can benefit ...Re… Read More
2023-02-24 14:44
This year’s outlook for paper stock and envelope supplies is better. But, planning and lead time will be your keys to direct marketing success.Read more Read More
2023-02-16 20:57
If ACA health plans are part of your product portfolio, you need to pay close attention to this latest news about Medicaid ...Read more Read More
2023-01-31 20:06
DMW shares 5 reasons to consider a robust CMS for your digital presence.Read more Read More
2023-01-16 17:00
2022 had its share of ups and downs. But the DMW Blog "stayed the course" by delivering a ton of new content to help you stay on top of your game ...Read more Read More
2023-01-11 15:17
Account services brings 2 more new employees on board.Read more Read More
2022-12-22 13:57
These are exciting times for health care! Don't miss these important takeaways from the Healthkey Summit in Philadelphia, including what's hot with provider-payer partnerships ...Read more Read More
2022-11-28 14:45
When you’re scrambling to tactically execute and make year-end numbers, it’s challenging to find time for strategizing how to optimize your marketing for the new year. Here's a s… Read More
2022-11-15 18:43
The darling of the modern marketing machine is digital media. But there’s a direct response powerhouse many marketers are underutilizing ...Read more Read More
2022-10-31 13:39
Question: Do TV commercials with rolling screens of type really work?Read more Read More
2022-10-12 14:14
Should your digital ads be as “copy light” as possible? The answer isn't as cut and dried as you'd think ...Read more Read More
2022-09-27 18:09
Email is so old school. In fact, the first one was sent back in 1971. But it’s certainly not showing any signs of slowing down in marketing.Read more Read More
2022-09-21 15:19
Welcoming 3 more new employees in account services, digital services, and the creative department.Read more Read More
2022-08-26 14:38
Should I personalize my marketing communications to members and prospects?Read more Read More
2022-08-18 16:52
In a world focused on results, tracking and speed to market, companies rarely include accessibility and UX research for users with disabilities or impairments ...Read more Read More
2022-08-08 13:43
Gray continues to play a pivotal role with DMW clients.Read more Read More
2022-07-29 19:45
Consumers age 65+ may not be the first Early Adopters. But when they get on board with a technology trend, it's big news!Read more Read More
2022-07-20 13:06
Welcoming 3 more new employees in account services, and the creative department.Read more Read More
2022-07-19 10:34
QR codes have been around since the 1990's, and became popular during the pandemic for touchless bar and restaurant menus. But do they work for direct response?Read more Read More
2022-06-28 18:50
Yes – marketers and brand managers can have it all: Winning direct response execution, plus brand-enhancing creative ... See how!Read more Read More
2022-06-17 15:32
Elasfari and Seitz leading through experience, expertise, and dedication.Read more Read More
2022-06-15 15:17
Looking for an easy way to lift direct mail response and lower postage costs? Informed Delivery® from the USPS is your answer!Read more Read More
2022-06-09 17:57
Bringing on board 3 new employees in account services, production, and accounting.Read more Read More
2022-05-27 13:35
Question: What's the difference between a hard or soft lead in a digital campaign?Read more Read More
2022-05-18 15:15
Did you know Google Analytics is getting a MAJOR makeover? If you're in digital marketing, don't miss this post ...Read more Read More
2022-05-10 16:37
Hiring 5 new employees with talent, experience, and drive.Read more Read More
2022-05-10 16:36
Clark and Taylor demonstrate outstanding leadership, performance, and dedication.Read more Read More
2022-04-27 20:31
DMW is thrilled to announce that we received six awards in the internationally renowned AVA Digital Awards for 2022. Check out this blog post to see the winners!Read more Read More
2022-04-14 15:58
For the Medicare marketing world in 2022, the Centers for Medicare & Medicaid Services (CMS) has proposed big changes ...Read more Read More
2022-03-25 18:05
A powerful location-based marketing tool, geofencing can easily and quickly increase the number of consumers who see your advertising.Read more Read More
2022-03-11 15:07
One of the most common questions an ad agency hears from a prospective client is, “How can you make my product or service stand out to shoppers in my marketplace?”Read more Read More
2022-03-03 16:27
Question: Can you run TV commercials on my local station whenever I want?Read more Read More
2022-02-19 19:47
QR codes are NOT a new technology, but they sure did have a big impact during Super Bowl LVI when the Coinbase TV commercial ran. See what all the buzz is about ...Read more Read More
2022-02-09 18:49
Last year was another doozy! And with everything going on, you may have missed some great posts in 2021. So here’s a recap of a Top 5 ...Read more Read More
2022-01-28 20:33
2022 will likely become a year of great transition — with the pandemic still affecting our lives, and consumers continuing to rely on online technology. So digital marketers will neRea… Read More
2022-01-06 19:51
For 37+ years, DMW has been developing brand-sensitive direct response work that motivates consumers to act. When the work wins awards, well, that’s the platinum and gold cherry on top… Read More
2021-12-09 13:21
More and more you are facing greater competition to attract the attention of the same pool of prospects. So how can you build your brand and stand out in the marketplace?Read more Read More
2021-11-30 17:03
Providing the DMW Digital Team with a fresh dose of skill and enthusiasm.Read more Read More
2021-11-24 14:27
Many decades ago, advertising pioneer David Ogilvy called direct response his “Secret Weapon.” Today, there’s no mistaking the power of direct response, especially on telev… Read More
2021-11-10 16:57
Being in charge of marketing is a big responsibility. In fact, some argue the fate of the company depends on it. So what’s the best way to maximize leads and conversions, minimize cost… Read More
2021-10-29 16:51
While many ads focus on just the top of the sales funnel (okay if you’re satisfied with “Likes”) if you want to see a winning ROI, you’ll want to deploy real direct r… Read More
2021-10-22 15:00
I do think I heard a small cheer from local Medicare Marketers across the country after CMS issued a two-page memo on Oct. 8 reminding (warning?) Medicare Advantage organizations about their… Read More
2021-10-04 14:50
Bringing more talent and skill to the digital team at DMW.Read more Read More
2021-09-29 13:50
When Facebook hosted a webinar on how to leverage “visual identity” in ads to maximize direct response creative effectiveness, we were highly intrigued …Read more Read More
2021-09-20 14:57
Bonanni and Smith showcase incredible talent and dedication with DMW clients.Read more Read More
2021-09-17 14:15
What if you could take all the various data points you have in hand, couple it with third-party information, and use it to predict response and conversion?Read more Read More
2021-09-03 12:51
Question: What's in a UTM code and what is it trying to tell me?Read more Read More
2021-08-23 16:57
The annual Telly Awards showcases the best TV and video work worldwide.Read more Read More
Anatomy Of Winning Direct Response Creative — Part 2: Embrace The Power Of Paper With Direct Mail.
2021-08-17 21:39
You’re thinking: “It’s a digital-driven world. Paper is so over.” But before you dismiss it, consider this ...Read more Read More
2021-07-30 20:38
If you’re in marketing/advertising, you’ve most likely heard the term Connected TV or CTV. But how many of you really know what it is? How it works? And why it’s quickly be… Read More
ANATOMY OF WINNING DIRECT RESPONSE CREATIVE — PART 1: HOW TO BUILD ADS THAT MAKE CONSUMERS RESPOND
2021-07-16 16:39
The first of a series of blog posts dedicated to developing winning direct response ads. In digital, print and video media, DMW has been crafting winning response ads that persuade and motiv… Read More
2021-06-25 14:19
Plus: 3 key ways to help marketers thrive in a more privacy-protected web! “What is FLoC?” FLoC stands for Federated Learning of Cohorts — a privacy preserving API (applica… Read More
2021-06-11 17:13
What’s de rigueur at DMW might be gibberish or jargon to you. Let’s get on the same page with some most often-used direct marketing terms.Read more Read More
2021-06-04 18:53
An innovative 360° direct marketer with health care success and expertise.Read more Read More
2021-05-27 20:09
What do meal kit delivery services and your business have in common? They both need effective member acquisition campaigns, and retention programs that keep customers wanting more ...Read mo… Read More
2021-05-11 19:39
Over the past 18 months, several new policies have been enacted (or are fast approaching) that will push marketers everywhere — including insurers and health plans — toward a &l&hell…Read More
2021-05-07 17:52
Question: How should we continue to communicate about COVID-19?Read more Read More
2021-05-05 16:51
An invaluable Human Resources professional with over 17 years of experience.Read more Read More
2021-05-03 15:46
A financial executive bringing years of experience joins DMW.Read more Read More
2021-04-28 20:16
Effective June 2, 2021, all health insurers that want to advertise through Google’s ad network will be required to be certified by a third party. Find out details of this new requireme… Read More
2021-04-27 16:44
Apple is making changes to their data policy with iOS 14 and these changes are rolling out now! So, how will it impact marketers' ability to target ads? What steps can you take to keep your… Read More
2021-04-14 16:36
Very few people saw the huge impact that the COVID-19 pandemic would have on the way people live their lives — and how marketers would have to adapt to communicate with consumers ...Re… Read More
2021-03-26 15:04
This year’s RISE Medicare Marketing & Sales Summit didn’t allow us to literally rub elbows with colleagues. But we still came away with concrete insights on the latest and gr… Read More
2021-03-15 16:07
We all need a time out. Here's a few ways to reset your day in 30 minutes or less.Read more Read More
2021-02-24 19:34
Imagine waking up to a fully updated dashboard showing you important KPIs, in context with business drivers to help you make decisions for that point in time, in that exact moment ...Read mo… Read More
2021-02-19 12:23
Bringing a robust background in marketing to DMW with years of account management experience.Read more Read More
2021-02-08 13:58
“So, what are you bingeing?” That’s the question everyone’s been asking lately. With more time spent at home since the start of the pandemic, content viewership has s… Read More
2021-01-25 19:20
DMW is pleased to announce that John Garland and Jenn Smith have successfully achieved their Facebook Blueprint Certification. Read more Read More
2021-01-25 19:20
DMW is pleased to announce that John Garland and Jenn Smith have successfully achieved their Facebook Blueprint Certification. Read more Read More
2021-01-22 14:42
Practical, real world lessons to help us catch fresh marketing inspiration — and reel in more response — from proven, successful experience at the 'ol fishing hole.Read more Read More
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