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Ways Health Plans Can Use “First-Party” Data When Cookie Tracking Crumbles

Over the past 18 months, several new policies have been enacted (or are fast approaching) that will push marketers everywhere — including insurers and Health Plans — toward a “privacy first” approach ...

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This post first appeared on DMW Marketing, please read the originial post: here

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Ways Health Plans Can Use “First-Party” Data When Cookie Tracking Crumbles

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