2021-01-22 14:42
Practical, real world lessons to help us catch fresh marketing inspiration — and reel in more response — from proven, successful experience at the 'ol fishing hole.Read more Read More
Blog Directory > Marketing Blogs > DMW Marketing marketing Blog >
Dmw Marketing Blog
dmwdirect.com/blog
News and videos to improve the strength and vigor of all your direct response marketing activity.
2021-01-11 18:03
From a recent article in RADAR on Medicare Advantage — plus added insights — reports and ideas on what is working in Medicare Marketing, both this fall and going into Q1 Open Enr… Read More
2020-12-28 21:11
Phew! What a year. Health, wealth, politics, religion, family … did anything topic or item of importance remain untouched? We’ll likely be feeling the reverberations of 2020 for… Read More
2020-12-11 16:31
Today’s Medicare Advantage market has become increasingly commoditized. Products are difficult to differentiate. Comparing promises made by various plans exposes a “Sea of Samene… Read More
2020-11-30 22:22
Real DMW employees weigh in on the business of video in the time of COVID-19.Read more Read More
2020-11-25 13:49
Providing DMW with a wealth of direct marketing and strategic account experience.Read more Read More
2020-11-13 12:40
“Tell me something girl, are you happy in this modern world?” A focus group of one wondering about the societal effects of going from a booming economy to a pandemic lockdown.Rea… Read More
2020-10-30 19:34
When you have direct marketing questions, we've got answers.Read more Read More
2020-10-23 16:00
As the COVID-19 pandemic continues to show us, the need for logical and strategic decision making is paramount when responding to a crisis, predicting the future, and telling a factual story… Read More
2020-10-14 14:35
How Removing The 20% Text Rule Levels The Testing Field For Words vs. PicturesRead more Read More
2020-10-07 13:53
Gray and Natale bring hard work and dedication that make a big impact at DMW.Read more Read More
2020-09-30 19:34
When you have questions about direct marketing, we’ve got answers!Read more Read More
2020-09-16 20:54
New post from Jen Stercula — coming for summerRead more Read More
2020-09-11 20:21
Key Performance Indicator (KPI)? Sounds complex, but once you know what it is, it's not so scary. Learn what a KPI is and how to use them with your goals to get the results you want. DMW bre… Read More
2020-09-11 20:15
DMW Help! Could my old creative be driving away new clients? Read more Read More
2020-09-11 20:09
Read more Read More
2020-09-11 20:07
Read more Read More
2020-09-11 20:02
Read more Read More
2020-09-11 19:36
Read more Read More
2020-08-31 17:37
Read more Read More
2020-08-25 13:17
Read more Read More
2020-07-31 15:45
Read more Read More
2020-07-15 13:20
Do you ever get a song in your head, just by reading advertising copy? It's called an "earworm" and it's a powerful tool to get a brand message to stick with you ...Read more Read More
2020-06-30 20:22
Automation has been one of the biggest trends, both in and out of the PPC world over the last few years. But what exactly is it? And how can it help your ad campaigns?Read more Read More
2020-06-22 12:36
Joining DMW with years of experience in strategic thought leadership and analytics.Read more Read More
2020-06-16 13:55
True assets to the agency with proven dedication and invaluable knowledge.Read more Read More
2020-06-09 19:59
Can you get consistent leads and conversions working with an agency on a project basis? YES. And DMW has the strategies and results to prove it!Read more Read More
2020-05-29 16:38
Life as we know it has changed because of COVID-19. Should you focus on business as usual? Or do you address the global pandemic and shift your current marketing strategy to reach consumers?… Read More
2020-05-22 18:46
Watch this FREE DMW webinar to learn how to optimize your digital campaigns without overspending!Read more Read More
2020-05-15 18:32
Bringing years of direct marketing and strategic account experience to DMW.Read more Read More
2020-05-06 13:04
Marketing Strategies to Support Newly Unemployed People Age 65+Read more Read More
2020-04-30 17:40
To uncover winning creative direction, it pays to dig a level (or two) deeper. What you really need to know is often hidden behind the sound bite ...Read more Read More
2020-04-10 20:09
RISE is ranked #1 in the Medicare marketing industry for its content and conference experiences. DMW reveals insights and strategies uncovered at the 12th annual RISE Medicare Marketing &&hell…Read More
2020-03-17 17:13
Remember last month when the news was all about the general election? Fast forward to today ... DMW identifies four ways for businesses to respond and communicate effectively in this dynamic… Read More
2020-03-06 17:47
March is an important month for women. Each year, Women’s History Month and International Women’s Day ...Read more Read More
2020-02-28 17:24
To uncover winning creative direction, it pays to dig a level (or two) deeper. What you really need to know is often hidden behind the sound bite ...Read more Read More
2020-02-19 22:11
Have you ever tried Googling something and the search results aren’t exactly what you need or seem slightly irrelevant? Well, Google is working to fix that with BERT ...Read more Read More
2020-02-07 16:41
At $5.2 million for a :30 second spot, are advertisers getting their money's worth? Here's our take on which spots hit and missed ...Read more Read More
2020-01-28 14:41
As a generation, millennials are on the cusp of overtaking the baby boomers in the upcoming year. They, along with their avocado toast-eating Gen Z friends have had enough of older generati… Read More
2020-01-10 21:10
Remember the 2016 elections? See how to navigate the upcoming 2020 media craziness and come out on top with your marketing campaigns.Read more Read More
2019-12-27 21:09
As direct marketing continues to evolve from traditional print and direct mail to more digital channels, marketers are faced with the critical question ...Read more Read More
2019-12-11 14:30
Today’s Medicare Advantage market has become increasingly commoditized. Products are difficult to differentiate. Comparing promises made by various plans exposes a “Sea of Samene… Read More
2019-11-26 21:13
Only 4.5% of Medicare Advantage members switched during the Open Enrollment Period (OEP) that was reinstated for 2019, according to Deft Research. But as member awareness of this opportunity… Read More
2019-11-15 21:09
Despite being the oldest digital marketing tactic, email marketing has evolved over the years. Mobile adaptation, ever-increasing volume of emails received, and compliance-related factors … Read More
2019-11-14 15:14
How does this year's Medicare AEP (Annual Enrollment Period) differ from past years? How are plans focusing their efforts? CMS is allowing new supplemental benefits and giving plans new mar… Read More
2019-10-29 18:16
Putting technology knowledge and skills into action.Read more Read More
2019-10-11 13:50
Becoming a parent is a lot like being a copywriter. It’s true! Here’s what I mean.Read more Read More
2019-10-02 15:50
Bringing a passion for graphic design and impressive work ethic to the agency.Read more Read More
2019-09-27 15:37
Don’t wait until AEP is over. See how to entice prospects, drive leads and sales and hit your numbers NOW!Read more Read More
2019-09-16 15:23
Who would prefer to run TV in the middle of the day? To use :60's and :120's - not :30's? Read 5 very sane reasons to see far better R.O.I by doing TV totally different than "top 10" brands… Read More
2019-08-23 16:16
Are your offers as expected and “old” as throwback clip art? Read on for proven ways to craft an offer that will get you noticedRead more Read More
2019-08-09 18:46
Get more power over your site engagement.Read more Read More
2019-07-29 17:12
Preheat marketing activity can help boost enrollment and conversion starting October 15.Read more Read More
2019-07-24 18:57
DMW, a leading direct response advertising agency, today announced eleven wins in the 25th Annual Communicators AwardsRead more Read More
2019-07-12 18:39
Get more power over your site traffic.Read more Read More
2019-07-08 13:56
Brings a growing marketing skillset to the agencyRead more Read More
2019-06-25 15:41
The ins & outs of accomplishing pinpoint personalization across all platformsRead more Read More
2019-06-21 16:25
Demonstrating impactful client relations, effective project management, and dedication.Read more Read More
2019-06-18 14:43
Finding the right balance of brand-building and lead generation is always tough with direct response TV. Read more Read More
2019-06-10 15:53
Get more power over your digital marketing.Read more Read More
2019-05-30 13:53
Video content — including TV ads — is King. Just be sure it all sells.Read more Read More
2019-05-07 19:38
Why marketers should take note of the California Consumer Privacy Act (CCPA). If you market to consumers in California, and host data on CA residents ... this law can impact your marketing p… Read More
2019-04-29 15:45
Why Keeping “Control” Creative Intact Is So Crucial To Effective Direct MarketingRead more Read More
2019-04-05 17:00
Watch the free DMW webinar for what NOT to do — and enjoy digital success!Read more Read More
2019-03-25 14:12
5 Tips for Successful Contingency PlanningRead more Read More
2019-03-12 16:59
See how this year’s trends can help Medicare plans stay ahead of the curve — and get measurable results!Read more Read More
2019-03-12 16:59
See how this year’s trends can help Medicare plans stay ahead of the curve — and get measurable results!Read more Read More
2019-02-25 16:16
3 stages to successfully launch a whole new Medicare brand — or a new plan from an established brand.Read more Read More
2019-02-15 17:36
Strong business analytics can be the key to differentiating your Medicare plan — and making a positive impact on your bottom line.Read more Read More
2019-02-01 19:30
DMW is pleased to announce that Travis Valentine has been promoted to Senior Account Executive.Read more Read More
2019-01-27 20:26
See how the newly reinstated Open Enrollment Period gives your Medicare plan a 2nd chance to boost membership.Read more Read More
2019-01-15 16:51
Read more Read More
2018-12-27 18:39
Marketers want to know: “What works.” Don’t we all?! Here are 5 Key Questions that lead to your answer, through the crucible of rigorous, ongoing testing.Read more Read More
2018-12-17 20:22
“Privacy” and “Security” aren’t buzzwords anymore. ... They’re critical to doing business today. Protecting client data is of utmost importance — e… Read More
2018-12-07 19:14
Real-world marketing success often means rushing programs out the door. To help you make sure haste doesn't mean waste, here are 6 tips to ensure details do't bedevil your efforts.Read more Read More
2018-11-27 15:31
This is a critical time of year for Medicare Health Plans nationwide, as the Dec 7 finish line for the Annual Enrollment Period (AEP) nears... Read more Read More
2018-11-21 21:52
Philadelphia-area ad agency, known for its response marketing prowess, wins Creative Awards for multiple TV spots, Digital Campaign. Direct Mail, and more.Read more Read More
2018-11-07 21:24
An all-or-nothing approach to data collection might be holding you back. Marketers typically ask too much in online forms. Too many fields can raise privacy concerns and chase leads away. Ho… Read More
2018-10-10 20:20
With only one more quarter in 2018, it’s time to think about finishing the year strong. For many digital marketers, the end of the year is their busiest season with campaigns to run, t… Read More
2018-09-25 19:32
DMW received 12 Hermes Creative Awards in 2018. The awards showcase the agency’s ability to drive response across a range of direct marketing channels as well as industries.Read more Read More
2018-08-22 16:41
DMW continued the expansion of its team with the addition of Jenn Smith, Digital Media Planner and Nija Taylor, Digital Marketing Associate. These new hires have joined the agency in respons… Read More
2018-08-20 18:42
Most of us know the joy of cross-channel comms when they work and the nightmare when they fail. Your prospects want the information they seek or to do what they set out to do in as few steps… Read More
2018-08-15 18:54
Frank DiDaniele, Jr., Senior Account Executive, and Jennifer Natale, Account Executive, recently joined the DMW Account Services team. These new hires have joined the agency in response to a… Read More
2018-08-13 21:51
Fueled by a growing client portfolio and expanding work from existing clients, DMW continues to grow its Account Services team with the addition of Dana Lenzoni, Account Director and Lauren… Read More
2018-07-30 19:21
DMW continued the expansion of its team with the addition of Dillon Hellinger, Manager, Marketing Analytics and Jennifer Stercula, Copywriter.Read more Read More
2018-07-16 19:46
With the rise of in-home smart speakers, voice-enabled searches continue to grow in number. These devices deliver search results by voice -- without a visual interface. Are your products and… Read More
2018-06-13 15:24
Don't accept meaningless stacks of reports to monitor your digital campaigns. Learn how to focus on metrics that matter to improve your campaign performance and boost your ROI.Read more Read More
2018-06-12 19:41
DMW was recognized with five 2018 Communicator Awards in this year’s competition. The agency also took home an additional trophy from the 2018 Healthcare Advertising Awards. The awards… Read More
2018-05-31 19:45
Client “wins” have triggered agency account team growth, which prompted the hiring of Account Manager Stephanie Natale and Account Executive Hannah Mira.Read more Read More
2018-05-28 21:43
Some time has passed since the DMA changed the D in its name from Direct to Data. We reflect on the reason for the change, its impact, and what DM really stands for in the profession. Watch… Read More
2018-05-18 17:17
DMW received four 2018 “Benny” Awards from the Philadelphia Direct Marketing Association (PhillyDMA), which are judged on a blend of strategic insight, creative excellence and ac… Read More
2018-05-09 17:02
Who doesn't like a little competition? TruMark Financial does. And this new DMW-created TV campaign has more than a little fun with their positioning to drive home the point.Read more Read More
2018-04-25 17:24
Medicare Marketer Alert: The recent Cures Act reinstates the Medicare OEP. What does this mean for you? Here's a practical 1,2,3 of to-do’s for both the acquisition and retention side… Read More
2018-04-06 17:24
First quarter. The calm after the storm. Winter on the cusp of spring. We Medicare marketers survived. The Annual Election Period (AEP) is over.Read more Read More
2018-03-16 16:43
Wow, it’s sure been a busy March! This past week, I had the pleasure of hearing our own Justin Stauffer speak at the RISE Medicare Marketing, Sales & Product SummitRead more Read More
2018-03-09 17:50
Published in The RISE Newsletter, Winter, 2017. As the health insurance industry continues to become more competitive and the consumer becomes more discerning, strong business analytics can… Read More
2018-02-27 20:10
“It’s not the destination, it’s the journey.” – Ralph Waldo Emerson Emerson’s words may be inspirational for getting the most out of life.Read more Read More
2018-02-13 18:21
There are a number of critical to-do’s to consider to plan for ASAP to not only assure this year’s success, but set up track to inform your efforts in years to come.Read more Read More
2018-01-30 20:56
DMW Direct has been honored with nine 2017 MarCom Awards, highlighting the agency’s success in integrated omnichannel marketing.Read more Read More
2018-01-22 18:47
A New Year is upon us. With it comes new opportunities and challenges, as well as continuing to tame and leverage the not-so-new.Read more Read More
Subscribe to Dmw Marketing
Get updates delivered right to your inbox!