2018-01-16 19:43
I’ve had a few clients ask "How will this affect my business?" My simple answer is, "it depends."Read more Read More
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News and videos to improve the strength and vigor of all your direct response marketing activity.
2017-12-29 16:54
Here’s a roundup of arguably the most timely and critical insights from 2017 we want to make sure you didn’t miss. Posts that feel especially relevant to inform your marketing pl… Read More
2017-12-13 19:51
Strong marketing analytics can be the key to differentiating your business as the world evolves and business practices become more competitive. The challenge is to avoid drowning in a sea of… Read More
2017-11-29 20:36
I can’t text. I’m not charming via text. But it’s not just texting; it’s email, it’s voicemail, it’s snail mail … You have to go around checking di… Read More
2017-11-15 17:52
Trying to get inside your target audience’s mind is the holy grail for marketers. Think you need a crystal ball to find the answers? Think again.Read more Read More
2017-10-28 13:42
Does anyone need to be told how important “mobile” has become over the past 10 years? Not likely. But what may be surprising is just how much it is changing…Read more Read More
2017-10-13 19:26
As I write this, the Equifax data breach is the most recent system hack du jour. The millions of people impacted by this and other data scandals has had a…Read more Read More
2017-09-30 20:55
It’s been rumored numerous times in many different ways that print, including mail, was and is a dying medium. People believed that magazines, books, and direct mail would someday be&h&hell…Read More
2017-09-15 16:56
A set-it-and-forget-it mindset can doom your DRTV campaign to failure. Too many marketers have a passive attitude. “It’s only 10 weeks; we can look at the results at the end&hell&hell…Read More
2017-08-29 02:00
A Compromise Between 1-to-1 and 1-for-All Marketing Approaches Segmentation is taking something and dividing it into separate parts. What is being separated and the method by which it is div… Read More
2017-08-16 17:19
The Importance of Preheat Creative for Any Medicare Annual Enrollment Period Marketing Strategy By federal law, there are only 68 days to advertise during Medicare’s Annual Election Pe… Read More
2017-07-27 15:15
Strike a Delicate Balance Between Standing For Something And Not Being Too Polarizing In today’s post-election and politically charged world, many articles have been written about how… Read More
2017-07-25 17:01
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2017-07-12 17:55
People of all ages are streaming video content. Very few of us consume video the way we did not only “back in the day,” but even just a few years…Read more Read More
2017-06-27 08:10
Looking to turn more leads into sales? Answer these 4 essential questions… It’s back: crunch time preparing for Medicare’s Annual Election (Enrollment) Period. Every direc… Read More
2017-06-13 03:06
Digital marketing offers advertisers a powerful and effective way to reach potential buyers and stay in touch with customers. All businesses can benefit from starting or adding digital direc… Read More
2017-05-25 15:02
A Critical Eye and These 4 Steps Will Help You Evaluate Emerging Technologies Before Overcommitting We’ve all been to conferences or meetings where we are told that this is “the… Read More
2017-05-15 13:28
OTT, or “Over The Top” programming is the latest wave in evolving consumer TV viewing habits, which presents dramatic new opportunities for DRTV advertisers. First, some backgrou… Read More
2017-04-24 20:19
7 Direct Response Strategies To Boost Customer Retention How to get more from the people who already know and like you! Many marketers are plagued with a recurring, chronic problem:…R… Read More
2017-04-10 15:41
Finding balance between good design and brand should be easier than finding Bigfoot I’ve been in the creative design industry for nearly 20 years and have spent much of that…Rea… Read More
2017-03-24 16:57
Mobile Advertising: Awareness, Attitudes, and Behaviors There’s no disputing that everyone is on mobile these days. Exposure to mobile ads, both in apps and mobile browsers, is an imme… Read More
2017-03-13 18:25
Renee Mezzanotte, DMW Direct’s EVP, Client Services, was recognized by the Philly Ad Club as one of six Top Women In Advertising for 2017. Following is a summary of her…Read mor… Read More
2017-02-23 18:28
Success in marketing is led by those who anticipate changes in the industry and react to trends (often before their competitors). The digital universe is constantly changing; therefore, it w… Read More
2017-02-09 15:09
Why you need to prepare today to speak with members about their ACA coverage – and Medicare members, too. As more and more press is now becoming devoted to the…Read more Read More
2017-01-17 16:34
Predictive modeling reveals multi-touch campaigns in a restricted “hard deadline” enrollment period exhibit very different consumer responses than typical “limited time onl… Read More
2017-01-09 21:31
As we enter into 2017, I want to wish everyone a happy and prosperous New Year. With a fresh calendar, it is typical to take stock of where you are and where you’re going.Read more Read More
2016-12-05 21:47
Metrics for Acquisition and Retention Can Help You Maintain Focus and Increase ROI Web analytics is fascinating. When properly leveraged they can be a game changer for your digital direct&h&hell…Read More
2016-11-18 19:43
How to Use Your Brand to Build Awareness and Motivate Prospects Author’s note: I originally wrote this article in 2001. I decided to revisit the topic because although our world&hellip&hell…Read More
2016-11-01 13:40
Click on the following infographic to help you with the 7 steps to common sense email marketing. Read more Read More
2016-10-28 18:59
I typically receive hundreds of emails per day, many of which are promotional emails that I will never open. One recent email stood out for the wrong reasons and clearly illustrates why so m… Read More
2016-10-12 07:15
Is It Possible for DRTV Advertisers to Combat the Glut of Political Ads Leading up to the November 8th Election? ‘Tis the season for political advertising on TV. For the…Read mo… Read More
2016-09-27 15:24
The customer experience provided by Dollar Shave Club has been almost as important as its products. Will that change under new owner Unilever? It’s no secret that strengthening custome… Read More
2016-08-29 20:33
Take a look around and you’ll see someone (everyone?) with their heads buried in or stealing a glance at their smartphone. It’s what we do to stay connected and try…Read m… Read More
2016-08-02 21:03
Will Unilever’s Purchase of Dollar Shave Club Keep Members Feeling Razor Sharp, or Will They Feel the Sting of Getting Nicked? Global consumer products manufacturer Unilever purchased… Read More
2016-07-20 15:27
The challenge of finite airtime Ready to grow your business using Direct Response TV (DRTV) advertising? Eager to see how this unique ROI-driven broad media channel can drive measurable resp… Read More
2016-07-05 10:13
It’s a painful reality of today’s world. And you may see it even more than I do. Year-over-year, as a marketer, you continuously face a grim reality of how to…Read more Read More
2016-06-29 18:35
Once upon a time, there were only agents and brokers. There was no direct response. There was no big data. Sounds likes the beginning of fairy tale by this is a true story.Read more Read More
2016-06-17 13:29
As we highlighted in a previous post, there’s plenty of room for direct mail in the digital age. From the research referenced, we know that many people prefer to engage with brands tha… Read More
2016-05-05 14:03
It’s a great lesson in Direct Marketing … as more and more decisions about health insurance and health care are placed in the hands of the consumer...Read more Read More
2016-04-12 20:55
Direct Mail: The Smart Marketer’s (not so) “Secret Weapon” For years we’ve heard rumors about the death of print media (including direct mail) and news around the str… Read More
2016-02-29 16:44
You’re responsible for achieving great results with an upcoming marketing campaign. Read more Read More
2015-11-11 19:00
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2011-03-17 11:09
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2011-02-18 09:52
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2010-12-14 14:18
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2010-12-07 17:39
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2010-10-22 15:08
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2010-10-01 09:08
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2010-09-29 10:20
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