2016-03-19 18:53
Fascinating post on New York Times which adds further credence to the slow march of blogs into the periphery of mainstream media.
Here are some of the key points: Bloggers who started out… Read More
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Blog Advertising, Marketing and PR
2016-03-19 18:53
I recently wrote on Performancing about giving some consideration to your blog business exit strategy. My post was spawned from an excellent piece of journalism on Business Week titled Googl… Read More
2016-03-19 18:53
Blog advertising seems to be taking some more tottering steps towards hitting the main stream with this positive write up in the New York Times about the Up Your Budget treasure hunt campaig… Read More
2016-03-19 18:53
According to the Interactive Advertising Bureau internet advertising revenues for publishers have risen to new dizzy heights exceeding $3 billion for the third quarter. Full story at ClickZ… Read More
2005-11-24 11:09
Looks like Yahoo Publisher is following the lead of Google AdSense by adding a direct deposit feature. More on Jensense Read More
2005-11-24 11:09
When Budget the car rental company began their Up Your Budget campaign there must have been a sense of trepidation. But the whole venture which centred around a "Charlie and the Choclate Fac… Read More
2005-11-23 14:49
Ads On Blogs discussed Pay Per Call Advertising some months ago, which was a technology being developed by America Online along with other partners including Ingenio and backed by eBay and M… Read More
2005-11-22 17:06
Steve Rubel theorises on the rise of blog advertising in his post "As Portal Inventory Dwindles, Will Ads on Blogs Rise" . He makes a good point - with portal inventory booked for months ahe… Read More
2005-11-22 15:40
Again there is more news on Chitika's development of the eMiniMalls program. On the Chitika Blog they released the following statement outlining their intentions to remove product links:"To… Read More
2005-11-22 10:48
Interesting piece of research (via iMediaConnection) from Dallas Chapter of the International of Business Communications (IABC) which found "that blogging is a well known communications tool… Read More
2005-11-17 14:32
I am a little ambivalent as to the potential of feed advertising. Part of me says it's a great idea and that your monetizing bits of you're content which may have previously been off limits… Read More
2005-11-17 09:59
I was looking for some elaboration on Googles smart pricing system for AdSense and found this great post on Jensense where else!
For those of you who don't know about smart pricing here is… Read More
2005-11-16 16:27
I read a few months ago that Jason Calacanis was looking closely at making the Podcast business model work, so it was quite interesting to learn via Problogger that he has been captured on a… Read More
2005-11-16 13:26
An interesting study by Bridge Ratings indicates that the number of people who downloaded a podcast has risen from 820,000 in 2004 to 4.8 million people in 2005. Projections of audience grow… Read More
2005-11-15 13:30
Will site traffic metrics become more important than links in blog advertising? That's what Heather Green partially examines at Blogspotting and I would most definitely say yes. Links do sho… Read More
2005-11-15 12:04
ClickZ reports today that Pheedo are expected to release a RSS analytics tool which will assist publishers to monitor user behaviours.
The tool is expected to resemble (in fact I can't see… Read More
2005-11-15 11:28
Interesting post on Marketing Vox which supposes that "Microsoft's grand plans to provide free software and services over the internet are predicated on generating ad revenue via adCenter (s… Read More
2005-11-15 10:29
Looking for a tool to help measure how many people listen to podcasts? Well, Audible may have an answer according to Wall Street Journal (WSJ) which could make podcasts more attractive to ad… Read More
2005-11-14 13:24
Some interesting research on emarketer indicates that whilst CEO's can see the benefits in blogging, few of them actually operate a personal blog. I don't think we can be surprised by this r… Read More
2005-11-14 13:09
Interesting post on Micropersuasion about another attempt to make podcasting financially viable through advertising. Check out RadioTail here.
Apparently "RadioTail enables advertisers to re… Read More
2005-11-14 10:31
I tend not to discuss web statistics on this blog but it is nonetheless an important part of monetizing if that is your intention. So I was quite intrigued to hear about Googles decision to… Read More
2005-11-10 13:17
Another week another case study from Inside AdSense. These really are a must read for budding professional bloggers - however and it's a big however - look, learn, extrapolate and experiment… Read More
2005-11-10 13:14
Following on from my previous post about the latest AdSense case study - Askbuilder.com, I thought it would be helpful to elaborate on one piece of advice that is often over looked when tryi… Read More
2005-11-09 12:42
This is a heads up that Ads On Blogs will be moving fairly shortly to a new site with some advanced features and plenty more focused content. It's also time to announce the start of some oth… Read More
2005-11-08 17:53
Heather Green on blogspotting poses an interesting question of whether Google is that innovative or is it simply being reactive to competitors and goes on to mention Tristan Louis' provocati… Read More
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