Interesting post on Marketing Vox which supposes that "Microsoft's grand plans to Provide free software and services over the internet are predicated on generating ad revenue via Adcenter (still in beta) to catch up with Google and Yahoo by offering what they don't - ads targeted by gender, age, ZIP code, time of ad delivery and so on - writes CNET."

Interesting angle to Microsoft's recent moves into contextaul advertising. One almost feels that they are trying to leap frog their competitors rather than merely ape them, if these reported ambitions are true.

It's certainly a mouthwatering prospect to make Personalization a reality - based on demographic details of whose searching. Although I think it would be naive to think Microsoft are the only ones with an eye to this personalized future.