Fascinating post on New York Times which adds further credence to the slow march of blogs into the periphery of mainstream media.
Here are some of the key points:
- Bloggers who started out for fun are now finding that they have full blown Businesses on their hands.
- More and more companies are considering post product placement on blogs.
- It's important to be honest about Advertising on your blog.
- However, in the words of Anita Campbell quoted on NYT "I also don't apologize for accepting advertising, and I make it clear that just like everyone else I have to earn a living and pay the expenses of keeping the site going." couldn't agree more with this sentiment.
- It's becoming apparent that more businesses are noticing the influence of blogs and have spent an estimated $50 million to $100 million this year on blog advertising and Marketing according to Forrester Research
- Interestingly US Web an online marketing firm has paid people $5 to Mention a company or link to it's site. Examples include Lussori.com and Terra Entertainment who offered MySpaces users a mention on film credits if they included a trailer in their personal profile pages.
- A Forrester Research survey found in February that 64 percent of US national marketers are interested in advertising on blogs.
