Again there is more news on Chitika's development of the Eminimalls program. On the Chitika Blog they released the following statement outlining their intentions to remove product links:
"To help minimize so-called “curiosity clicks” that typically do not lead to conversions on the merchants’ side, we updated the eMiniMalls units to drive qualified clicks. Hence, eMiniMalls users will notice a dip in the overall click through rate (and hence the overall revenue). "
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In a rather shrewd move Chitika will be "providing a 10% bonus through November as a compensatory measure."
I must admit that when I heard this, it immediately struck a chord. Why? Well, the first thing I did when I saw eMiniMalls on other sites was investigate, - probably on several occasions. I suspect many others did the same.
So now the Chitika buzz maybe dying down, what lays ahead for eMiniMalls? Personally I still like them, they are original and offer some nice functionality that other Ad Programs don't. However, I think there is a reality setting in - eMiniMalls in their current form work at their best on product related blogs. This is likely to become more apparent as the curiosity factor wears off.