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GreyBox Creative delivers keen marketing insight with our graphic design blog, advertising blog, online marketing blog, brand positioning & branding blog, & financial communications blog rolled into one powerful blog portal.
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Over the last few years, attacks on websites have increased at an alarming rate. We are at the point now where anywhere from 30,000 to over 100,000 websites are being hacked every single day… Read More
2019-06-03 05:32
Challenge
ETRM Services is a trading technology IT service provider for the global energy industry. When they found us they were having a fair amount of success in Europe during their first… Read More
2018-10-24 13:55
When you consider your company’s branding, it all starts with making sure that you have a complete picture of your brand. This includes making sure you have enough accurate information… Read More
2017-10-09 02:05
“An image is not simply a trademark, a design, a slogan, or an easily remembered picture. It is studiously crafted personality profile of an individual, institution, corporation, produ… Read More
2017-08-11 01:53
The simple fact, is that while every web development company employs different techniques to code a website, and deliver a finished website to clients, not all websites have the same backend… Read More
2017-07-20 16:07
In a recent report that covers ongoing research of leading B2B service providers in New York, GreyBox Creative was identified as a top NYC branding agency in 2017. The research is attributed… Read More
2017-06-09 01:57
Choosing an agency
A gentleman who was running a fairly new small business in Manhattan first contacted me looking to develop a new identity and website for his young service business. He di… Read More
2016-12-02 02:45
GreyBox Creative has recently been featured in ongoing coverage of leading US-based branding agencies. The coverage is attributed to Clutch, a ratings and reviews platform for B2B service pr… Read More
2016-09-14 07:18
Many people think that once a website is launched, that it marks the end of a project, and that the new website will run without errors, downtime, or potential issues. However, nothing could… Read More
2016-03-01 05:40
We all know that actors, musicians, sports figures, fashion models and other celebrities wield significant power in shaping consumer behavior. This has been, after all, the basis of paid bra… Read More
2016-02-15 05:38
Designed by Freepik These days, a negative review published online can easily destroy a business. It’s therefore very important for businesses to maintain a pool of qualified internet… Read More
2016-02-01 04:57
Designed by Freepik Managing corporate social media accounts has become serious business, for any brand that understands today’s marketing landscape. Very few, however, fully grasp how… Read More
2016-01-15 03:53
Designed by Freepik In the last five years, we all saw how social media marketing changed the game when it comes to dealing with consumers. Today, most brands strive to build – and mai… Read More
2016-01-01 03:16
Over the last five years, many business organizations have embraced social media as a marketing channel. In that period, companies have learned the ropes so to speak, understanding what kind… Read More
2015-12-15 07:43
In the previous blog entry, we talked about what you should not post on your company’s social media marketing platforms. This time, let us discuss what is actually worth posting, and w… Read More
2015-11-30 07:39
Social media marketing guidelines usually present long lists of amazing things to post on social media platforms. But very few explicitly talk about the unwritten rules of the business. What… Read More
2015-11-15 07:36
Truth in advertising is a valued principle in brand development and management. Truth in advertising simply means conveying in one’s advertising materials (from print ads to TV and rad… Read More
2015-10-30 07:33
With over a billion users across the globe and counting, around 70 percent of which are active at least on a monthly basis (data as of June 2015), Facebook is truly a very potent SMO platfor… Read More
2015-10-15 12:42
Typically, we try to maintain a sense of modesty on our blog, and limit our postings to pieces that we feel are directly applicable to the needs of our clients, and our client’s client… Read More
2015-10-15 07:25
In social media marketing, it is not enough that you have good material. You must also know when to publish them, to draw the most traffic, especially from the right audience. That said, you… Read More
2015-09-30 06:43
The logo design is perhaps the most important element of every touchpoint a company will have with its customer. A touchpoint, according to brand development expert Marty Neumeier in ‘… Read More
2015-09-15 06:27
We have entered an era in marketing and advertising that puts greater value in graphic design services than ever before. Today, a lot of campaigns, especially those communicated digitally, a… Read More
2015-08-30 05:58
Amid the different socioeconomic, environmental, cultural, and political concerns facing most countries nowadays, many companies have become inspired to integrate a more socially relevant ap… Read More
2015-08-15 06:26
When discussing efforts to promote their brand or products, most companies turn to their marketing team, which is then expected to develop the traditional set of marketing materials, from pa… Read More
2015-07-30 06:24
Successful companies are built on a sustainable business model, and the use of marketing materials based on strategies that aim not just for one-time buyers, but a very loyal bunch of custom… Read More
2015-07-15 06:19
Most of us are familiar with the National Geographic logo, whose design features a rectangular box in bright yellow. Beside it would be the text ‘National Geographic’ in its char… Read More
2015-06-30 06:18
One of the mistakes you can commit in handling your company’s online marketing efforts is offering just one type of marketing materials to your audience. Expert marketing strategists… Read More
2015-06-15 06:12
Many business experts have likened the struggles of launching a company to birthing and raising a child: full of pain and challenges, but also of joyful and rewarding moments. Your exciting… Read More
2015-05-30 05:25
Weeks leading up to April 21, website maintenance teams across the globe are in a rush to prepare for the big Google Mobile Algorithm Update. Is your team ready for it, too? April 21, 2015… Read More
2015-05-15 02:17
So you’ve successfully created pages on Facebook, Twitter, Pinterest, and other social media platforms for your company. Congratulations! However this first step only gets you inside t… Read More
2015-04-30 02:13
As the 21st century consumers turn to the Web to find information about products and services, your business should be equipped with the tools for promoting your online reputation. Below is… Read More
2015-04-15 02:08
As a new terrain, social media marketing is a place for companies to explore a different language and master another approach to connecting with their customers. Because of this, companies a… Read More
2015-03-30 02:03
Any conversation regarding corporate identity almost always begins with the logo. As one of the primary tools for introducing a company or a brand to its target market, logo design calls for… Read More
2015-03-15 01:57
In the United States and across the globe, millions of family businesses operate, achieving varying levels of success. Some actively establish a corporate identity as family-owned, while oth… Read More
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