Truth in Advertising is a valued principle in brand development and management. Truth in advertising simply means conveying in one’s advertising materials (from print ads to TV and radio commercials to Facebook adverts) only what your company can actually deliver. Your company should also be committed to the corollary: deliver as your advertising materials state. Here are reasons why observing truth in advertising at all times is a sound practice in your business. It manages expectations. The role of advertisement is to excite your target market about your company’s offerings. But in no way should this be interpreted as an...

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