Designed by Freepik In the last five years, we all saw how Social Media Marketing changed the game when it comes to dealing with consumers. Today, most brands strive to build – and maintain – a solid presence on Facebook, Instagram, Twitter, Pinterest, and the like, with a team managing their social media community. Not all businesses are able to take advantage of social media’s benefits, however, mainly because they subscribe to certain myths about it. Here are some of said myths that need to be debunked, once and for all: Social media is for tapping new markets. Many businesses...

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