2017-01-20 20:17
It’s 2017. We’re neck-deep in the age of ‘Big Data.’ No matter what aspect of marketing you want to measure, there’s a tool to help you track it. In fact, &lsqu&hell…Read More
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Search engine optimization tips and news for small business owners.
2017-01-20 20:00
By the end of 2017, analysts project that more than half of all e-commerce revenue will come from mobile devices totaling nearly $169 billion. Learn how to tap into the mobile consumer minds… Read More
2017-01-20 18:48
Singhal will become a senior vice president of engineering, overseeing Uber’s Maps & Marketplace departments. The post Former Google search chief Amit Singhal joins Uber appeared f… Read More
2017-01-20 18:00
Here are some proven ways a small business can ensure safety for itself and its customers. Incorporating serious security measures – SSL certificates, access control, two-factor authen… Read More
2017-01-20 17:20
LinkedIn has given its desktop site a much-needed redesign. Here’s what’s changing with LinkedIn’s navigation, messaging, content and feeds, and search.The post 6 Major Cha… Read More
2017-01-20 15:05
Columnist Barb Palser says the growing number of single-source AMP carousels in Google search sweetens the deal for AMP-enabled publishers. The post Google AMP carousels are multiplying! app… Read More
2017-01-20 13:54
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they spea… Read More
2017-01-20 12:43
Congratulations – you survived Mobilegeddon and the recent introduction of the “Mobile First Index.” So what are you doing to prepare for Mobile 2.0? This article delves in… Read More
2017-01-20 11:30
In this episode of the Freelancers Forum series, SEJ editors Kelsey Jones and Danielle Antosz share tips for moving from a hustle mentality of fear to one of time management and triumph.The… Read More
2017-01-20 04:07
French search engine Qwant has ambitious plans to one day beat Google at its own game.The post Qwant, a French Search Engine, Thinks it Can Take on Google — Here’s Why by @MattGS… Read More
2017-01-20 00:05
Posted by MarieHaynesIf you’ve ever been the victim of a Google penalty, you know how painful it can be to identify the problem and recover from the hit. Even if you’ve been pena… Read More
2017-01-19 22:46
DuckDuckGo revealed it has hit a milestone of 14 million searches in a single day. In addition, the search engine is celebrating a combined total of 10 billion searches performed since launc… Read More
2017-01-19 21:00
Tips that you can work on for attracting clients to your online store. You just need to choose the right strategies for reaching and satisfying your customers; there is no need of spending m… Read More
2017-01-19 21:00
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Cutts resigns, DuckDuckGo surges & clickthrough rates… Read More
2017-01-19 20:33
A new study uncovers a slew of search terms that aren’t earning their fair share of clicks in the search engine results pages. The post Study shows search terms with the very worst (an… Read More
2017-01-19 20:25
For digital marketers, it ain’t all sunshine and rainbows. There are serious challenges inherent to the digital landscape that nobody is talking about. Not long ago, advertisements wer… Read More
2017-01-19 20:01
It has been discovered that Safari for iOS is now returning click-to-call buttons in some of its search suggestions for local businesses.The post Safari for iOS Adds Click-to-Call Button in… Read More
2017-01-19 18:05
The privacy search engine says it had its biggest day already this year with 14M searches on January 10th. The post DuckDuckGo surpasses 10 billion searches, with 4 billion happening in 2016… Read More
2017-01-19 17:11
Matt Cutts is the new director of engineering at the US Digital Service. He has been on leave with Google since 2014 and officially resigned at the end of 2016. The post Matt Cutts officiall… Read More
2017-01-19 17:01
YouTube has put out a list of the top 20 most viewed Super Bowl commercials of the past nine years. Watch all 20 Super Bowl ads here.The post The Top 20 Most Popular Super Bowl Ads on YouTub… Read More
2017-01-19 15:05
Columnist Janet Driscoll Miller outlines the steps you should take pre-launch and post-launch to ensure a smooth transition to a new website. The post Relaunching your website? Don’t f… Read More
2017-01-19 12:35
A defined strategy is what every project needs. And when it comes to SEO, it is no different. Check out these 5 fundamental steps to ensure the success of your SEO campaign in the long-run.T… Read More
2017-01-19 11:52
SEO for JavaScript-based websites is notoriously difficult to get right. What if there was a hybrid that can connect all the perks of fast and dynamic JavaScript with an easy-to-crawl HTML/C… Read More
2017-01-19 11:15
According to research from Borrell associates, SEO spending is forecast to reach $79.27 billion by 2020. However, the problem that many marketers face is actually elevating the importance of… Read More
2017-01-19 05:34
Matt Cutts, once the head of Google’s webspam team, confirmed his leave of absence from the company is permanent.The post Matt Cutts Resigns from Google, Confirms He’s Staying Wi… Read More
2017-01-19 04:45
Fabric, one of the most popular mobile development platforms, has been acquired by Google.The post Google Acquires Fabric, a Mobile App Development Platform by @MattGSouthern appeared first… Read More
2017-01-19 03:55
Bing is giving advertisers more control over their ad extensions with the ability to schedule specific times for them to be displayed.The post Bing Ads Now Lets You Schedule When Ad Extensio… Read More
2017-01-18 21:00
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google local pack ads, Bing Ads scheduling & Google An… Read More
2017-01-18 19:14
When Google launched its Knowledge Graph back in 2012, it was hailed by users and marketers alike as a breakthrough in search. Instead of sifting through page after page of results, you coul… Read More
2017-01-18 18:00
Do marketers and agencies really understand the incredible narratives these metrics can tell us when combined?
After activating a search campaign, reviewing the data will help get you an… Read More
2017-01-18 16:30
Slow load time causes your business to lose conversions from people currently on your website who may have made a purchase — and the loss extends to their friends, too, as users share… Read More
2017-01-18 16:14
The test is another effort to monetize local queries on mobile. The post Google testing new look for local inventory ads in place of local pack appeared first on Search Engine Land. Ple… Read More
2017-01-18 15:17
The option to show extensions during store hours or schedule for time-sensitive promotions is available in all markets. The post Bing Ads rolls out scheduling for ad extensions appeared firs… Read More
2017-01-18 14:51
As artificial intelligence starts to play a bigger role in PPC account management, columnist Frederick Valleys believes we must be vigilant about understanding the capabilities of the system… Read More
2017-01-18 14:13
New subscription-revenue offerings give more control to hotels and restaurants over review and photo presentation. The post TripAdvisor adds new enhanced listings features for hotels, restau… Read More
2017-01-18 13:58
Don’t you hate it when your phone loses it’s internet connection and you can’t search for something on Google? Well, Google’s latest Android app makes that experience… Read More
2017-01-18 12:59
Stand out and reach your audience through a brand Facebook Group. This article will walk you through how to create a group and then share best practices to building a strong community.The po… Read More
2017-01-18 12:28
Are you ready to unlock the full potential of RLSA? Here are three strategies you need to know.The post High CPCs and Low Conversion Rates? 3 RLSA Strategies You Need to Know! by @LarryKim a… Read More
2017-01-18 10:57
If you’re wondering what factors to consider as you build your SEO strategy for 2017, links are still the top-ranking factor for Google’s algorithm with content close behind. And… Read More
2017-01-18 03:50
It has been discovered that Google Analytics is reading clicks from the Google Home app as direct traffic.The post Traffic From Google Home App Considered Direct Traffic in Google Analytics… Read More
2017-01-18 01:22
Google has updated its Android app to benefit those who may find themselves running into spotty internet connections from time to time.The post Google App on Android Will Save Searches if Co… Read More
2017-01-18 00:36
Google is retiring the “classic” Google+ as it introduces an all-new version with several significant updates.The post Google Killing Off Google+ on January 24th, But it Won&rsqu&hell…Read More
2017-01-17 22:18
Find out which groups use social media the most, what social media users have been shopping for, and why users engage with brands on social networks?The post 10 Mind-Blowing Stats About Soci… Read More
2017-01-17 21:49
2016 brought incredible developments in both SEO & SEM. From the emergence of AI, search engine algorithm changes, new formats like ETAs, call extensions and voice search the complexity… Read More
2017-01-17 21:00
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google crawl budget, voice search survey & image searc… Read More
2017-01-17 19:00
Content is central to digital marketing strategy. Understanding the type of content that will deliver the engagement behavior you desire is an important skill. In this post, we explore how o… Read More
2017-01-17 18:00
Store visits from online ads can be reported in AdWords. Columnist and Googler Matt Lawson explains what you should be doing with this info — and how you can get similar insights even… Read More
2017-01-17 17:50
It takes just 50 milliseconds for users to form an opinion about a website. To put this into context, an average human blink takes about 100-400 milliseconds. To say that we judge websites i… Read More
2017-01-17 17:50
Creating a single source of data truth to optimize marketing investments and performance may seem like a daunting task. But it can be simple with the right approach and technology. Join Card… Read More
2017-01-17 17:00
Google has begun testing its Mobile First Index, which essentially means they will begin looking at the mobile version of business’s sites first when determining rankings, and falling… Read More
2017-01-17 15:52
Link building and content marketing often complement each other, but columnist Andrew Dennis notes that there are plenty of ways to build links, even if you don’t have the resources to… Read More
2017-01-17 15:33
Making calls, searching, texting and map lookups were the most common use cases for voice. The post Survey: 60 percent of voice users want more “answers” and fewer search results… Read More
2017-01-17 13:20
Join SEJ ThinkTank, in partnership with Rowe Digital, for a 45-minute webinar and Q&A session to learn how to implement the most effective link building strategies.The post The Top Backl… Read More
2017-01-17 12:49
While white and black hat SEO strategies share a common goal to improve a site’s visibility, they are incredibly different in how they go about it. Each strategy has its advantages and… Read More
2017-01-17 11:35
Retailers can see up to 49% increase in performance from their shopping campaigns through a predictive approach to optimization.The post 3 Ways to Improve Google Shopping Performance by @sej… Read More
2017-01-17 10:03
Optimizing your ecommerce site for better rankings should be a top priority for any growth-focused business owner. Being on the first page is no longer enough to generate enough traffic, CTR… Read More
2017-01-17 00:00
Posted by GhergichWhat you should know about featured snippetsRecently my agency Ghergich & Co. teamed up with SEMrush to conduct an in-depth study on featured snippets. SEMrush generous… Read More
2017-01-16 22:37
“Crawl budget” is a loaded term made up of a lot moving parts. Gary Illyes, a Google Webmaster Trends Analyst, has explained exactly what crawl budget is and what it means for Go… Read More
2017-01-16 17:44
Google says crawl demand and crawl rate make up GoogleBot’s crawl budget for your web site. The post Google explains what “crawl budget” means for webmasters appeared first… Read More
2017-01-16 15:57
Competitive analysis can be helpful, but columnist Dianna Huff explains why it’s important not to get too focused on your competitors’ performance. The post 3 reasons why you can… Read More
2017-01-16 15:32
There’s no stopping Instagram — especially when it comes to Stories. Only five months into its launch, the ephemeral storytelling feature for photos and videos has introduced sev… Read More
2017-01-16 15:30
As the New Year is just around the corner, it‘s time to update and audit your digital marketing strategy for the New Year to make your business more lucrative, effective and align to y… Read More
2017-01-16 15:00
Created by guest artist Keith Mallett, the doodle’s artwork highlights King’s belief that all life is interrelated. The post Martin Luther King Jr. Day Google doodle promotes Kin… Read More
2017-01-16 15:00
To help you make the most of your marketing budget this year, we invited Maureen Jann to our weekly SEMrush Chat. Maureen is the Director of Marketing for the award-winning digital marketing… Read More
2017-01-16 13:33
YouTube videos now being tested in Google Image Search for mobile for retail based queries. The post Google Image Search testing YouTube videos with “New Look on YouTube” appeare… Read More
2017-01-16 13:19
If you manage a microsite, you can merge it with your main site to gain rankings and organic traffic. Just follow these step-by-step instructions.The post How to Seamlessly Merge a Microsite… Read More
2017-01-16 13:04
Danielle Antosz, SEJ’s Features Editor, and a full-time freelancer, joined SEJ ThinkTank webinar series to talk about finding freelance clients. If you are looking for ways to succeed… Read More
2017-01-16 12:22
Creative, hard-working, and a natural self-starter? Love researching and learning online? You might make the perfect content marketer. Learn the top 10 signs and characteristics of a modern… Read More
2017-01-16 09:47
Programmatic is a game-changing technology in the advertising industry. According to ZenithOptimedia Programmatic Marketing Forecasts, it will grow by an astounding 31% in 2017 – and t… Read More
2017-01-16 00:00
Posted by SimonPensonContent promotion is hard. Disparate audiences and an ever-growing proliferation of channels to reach them through has made the life of a content marketer incredibly tou… Read More
2017-01-15 12:22
In this day and age where most consumers could have everything with just one click, and there is an insatiable thirst for knowledge, needs, and wants, how can companies keep up with this dem… Read More
2017-01-14 13:43
Pinterest may not be the first thing that comes to mind when you think of avenues for social media marketing, but it’s actually perfect for brand-building and sales. Here’s how y… Read More
2017-01-13 21:00
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Search engine entities, pictures & more appeared first… Read More
2017-01-13 19:41
Win the love of the most valuable shoppers this year. Here’s who will be shopping, how and when they’ll be searching, and what they’ll be searching for.The post 14 Irresist… Read More
2017-01-13 18:00
When you were a kid, did you have wild dreams about what you wanted to be when you grew up? Mad scientist. Magician. Explorer. Our parents, our teachers, and the world at large gave us a col… Read More
2017-01-13 16:00
At Wonderful, we’ve been helping brands connect with audiences for almost a decade, blending our expertise in digital marketing and design. We put together these 5 strategies that we h… Read More
2017-01-13 15:50
Columnist Dave Davies explains a recent Google patent which hints at how the search engine processes entity information to answer questions. This can provide hints into how SEOs can structur… Read More
2017-01-13 13:37
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they spea… Read More
2017-01-13 13:11
Here are five areas where Twitter advertising is superior to other online ad platforms.The post 5 Compelling Reasons to Use Twitter Ads by @LarryKim appeared first on Search Engine Journal… Read More
2017-01-13 11:16
In this episode, SEJ’s Social Producer, Caitlin Rulien, chats with Noelle Federico of Dreamstime.com. They discuss brands who are rocking Instagram, how to gauge success, and apps to h… Read More
2017-01-13 06:54
2016 has seen an increase in fake news stories, especially on Facebook where posts can go viral and spread like wildfire. Facebook has introduced the Facebook Journalism Project in an effort… Read More
2017-01-13 02:23
Google Maps is rolling out a global update to its ride services mode which brings a new design and the ability to book rides directly within Maps itself.The post Book an Uber Ride Directly i… Read More
2017-01-13 00:03
Posted by randfish It’s been a few years since we’ve covered the topic of comment marketing, but that doesn’t mean it’s out of date. There are clever, intentional way… Read More
2017-01-12 21:05
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google link command, mobile-first index & SEO problems… Read More
2017-01-12 20:28
A security release for all previous versions WordPress is now available, which the company strongly recommends all users upgrade to immediately.The post WordPress 4.7.1 Security Release Avai… Read More
2017-01-12 20:04
Google’s John Mueller recommends users no longer use the ‘link:’ operator in search.The post Google Recommends No Longer Using the Link: Operator by @MattGSouthern appeared… Read More
2017-01-12 18:07
Tailoring the online experiences of customers to best fit their needs and preferences is the ultimate goal of most new technologies that shape the online marketing landscape today. Indeed, i… Read More
2017-01-12 18:01
Facebook has announced six new Facebook Live tools and features that publishers should find helpful. Among them: Pages can go live via browsers. You can appoint live contributors to stream o… Read More
2017-01-12 18:00
Running an e-commerce store is a nerve racking experience. Nothing goes right until you pour in hours of hard work. That said, content marketing is nothing but a do or die proposition for e… Read More
2017-01-12 17:00
Columnist Glenn Gabe demonstrates why discovering how Googlebot sees your desktop and mobile content is essential to any good SEO audit. The post Fetch and Horror: 3 examples of how fetch an… Read More
2017-01-12 17:00
Georgi Todorov asked Sujan Patel, Sean Si, Neville Medhora, Ana Hofman, Bill Slawski, Jayson DeMers, Ron Sela and other experts to share their best SEO practices to dominate in 2017.
You… Read More
2017-01-12 16:00
In-person interviews and focus groups are still effective, but those methods are even more costly. Fortunately for marketing agencies, the same technology that rendered conventional survey m… Read More
2017-01-12 00:00
Posted by FeliciaCrawfordNow that we’ve comfortably settled into the first two weeks of 2017, it’s time to revive an annual Moz Blog tradition: the Best of 2016 is here! I’… Read More
2017-01-11 21:00
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google interstitial penalty, AdWords pathways & more a… Read More
2017-01-11 17:39
An AdWords text ad looks exactly the same on mobile as it does on desktop. You don’t have to worry about the difference. And besides, it only takes a few characters anyway. There&rsquo&hell…Read More
2017-01-11 16:00
In a study by Neil Patel, a top influencer and entrepreneur, stated that there is at least 7.8 times more traffic in websites that provides quality content than others that don’t… Read More
2017-01-11 15:09
Ad copy implementation and testing for Single Keyword Ad Groups (SKAGs) can be difficult; use columnist Jason Puckett’s hack to make your life easier. The post Ad copy hack for your Ad… Read More
2017-01-11 14:00
Isn’t it trendy to talk about digital marketing trends in 2017? Certainly, it is, and SEMrush couldn’t resist but to include a roundtable on the subject matter into its Online SE… Read More
2017-01-11 13:55
2017 is here! You may be thinking of where to put your hard-earned money, and whether to spend more, less, or the same on your digital marketing activities for 2017. Find out the results of… Read More
2017-01-11 13:40
Google said the mobile intrusive interstitial penalty went live yesterday but webmasters have not claimed any issues yet. The post Google confirms rolling out the mobile intrusive interstiti… Read More
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