It’s 2017. We’re neck-deep in the age of ‘Big Data.’ No matter what aspect of Marketing you want to measure, there’s a tool to help you track it. In fact, ‘powerful analytics’ is probably the most highly-touted feature for most of tools we use as online marketers. We have access to so much data, so… Source: The Kissmetrics Marketing Blog How to Better Integrate Analytics Into Your Marketing Strategy

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