2024-01-17 13:47
As video games have become a widespread form of media, with gaming consoles in houses everywhere, the internet's emergence has further propelled their growth. Gaming-related searches c… Read More
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What Do You Need To Consider In Your Game’s Pre-launch Phase? Blog
gamemarketinggenie.com/blog
Game Marketing Genie provides Marketing Solutions, Advertising Campaigns & Creative Productions. A full-service Digital Agency for modern businesses.
2023-12-04 19:57
Video content has become a potent tool for game marketers in today's digital landscape, helping to captivate audiences, boost user engagement, and drive conversions. The use of video c… Read More
2023-11-24 20:41
Apple’s release of the iOS 14 update has had huge effects on the mobile game and app advertising space. The update gives Apple users the choice to block the IDFA (Identifier for… Read More
2023-11-24 20:39
The video game market shows no signs of slowing down. The industry added 500 million new users over the last three years, bringing the worldwide number of gamers to 2.7 billion accordi… Read More
2023-11-10 12:50
Creating an amazing mobile game, from the initial development to the nerve-wracking promotion phase is a challenge. Now, you're at a crossroads – it's time to think about making… Read More
2023-08-29 03:23
The gaming industry is one of the most powerful markets, generating billions of dollars. The industry's dynamic growth has led to an increasing number of companies seeking opportunitie… Read More
2023-08-08 15:20
The video game industry is colossal and thriving, with a projected value surpassing $500 billion by 2027. The primary segment, mobile gaming, reached an impressive $116.43 billion in 2… Read More
2023-08-02 05:53
You have successfully developed a game, and now you’re thinking about how to reach the target audience. If you’re wondering what an efficient and effective way to reach you… Read More
2023-05-25 01:29
Step into the future of gaming with virtual reality (VR) as it revolutionizes the gaming industry. Brace yourself for some jaw-dropping stats, as Finances Online predicts VR gaming rev… Read More
2023-05-17 02:12
Marketing a game is as essential as designing levels and polishing the user interface. The big development studios are spending millions on ads and celebrity endorsements. If you can't… Read More
2023-05-10 01:37
Are you seeking the secret formula to convert leads through a video game landing page? You can generate high-converting leads with the perfect blend of essential elements and a little… Read More
2023-05-03 01:42
Gaming studios must look for new ways to promote their latest releases and reach a wider audience. One powerful marketing tool you can leverage is influencer content. Read More
2023-04-26 02:12
Did you know by 2025, the global gaming market is anticipated to reach $300 billion? It should come as no surprise that the number of players will also grow; by 2023, that number may e… Read More
2023-04-18 01:22
Visual novel marketing is essential for small game studios looking to promote their narrative-driven games. The graphic novel industry has experienced significant growth in recent year… Read More
2023-04-11 00:52
For success in the gaming industry, a captivating and immersive game is only one side of the coin. The other is positioning your game so your audience can learn about its existence. Ga… Read More
2023-04-04 00:05
How excited would you be to launch a game that was ALREADY popular among your target players? In other words, releasing a pre-"sold out" game!
A Steam wishlist campaign gets you… Read More
2023-03-27 23:30
Putting a lot of effort into your gaming content and products, but aren't seeing the results you want? If your target audience can't find you when searching for related keywords, they'… Read More
2023-03-23 00:33
For game developers, nothing's more frustrating than seeing players come and go without a trace. You spend countless hours crafting a game to be enjoyed, only to have your efforts go u… Read More
2023-03-08 01:10
In today's competitive gaming landscape, keeping players engaged and retained is THE most critical aspect of game development.
Did you know 70% of mobile game players churn with… Read More
2023-02-27 22:59
Are you frustrated that your game isn't getting the recognition it deserves on Steam? You're not alone! Read More
2023-02-21 02:10
As a business, you gain incredible amounts of data everyday from various sources including your marketing campaigns, social media pages, websites, and more. This data contains a wealth… Read More
2023-02-14 00:27
Do you need help attracting and retaining players for your game? Are you falling behind in the crowded gaming market where new games are entering what feels like every other second? Do… Read More
2023-02-06 23:40
Game marketers are obsessed with metrics like CPI, ARPU, and DAU. They are the key to unlocking campaigns that drive downloads, leading to better marketing strategies and exposure for… Read More
2023-01-31 01:18
Gaming will be THE industry to watch in 2023. Millions of consumers who used gaming to cope with the pandemic's uncertainty have continued to play for enjoyment as an integral part of… Read More
2023-01-16 23:47
Gaming platforms are no longer just for gamers. Last year, advertising in mobile games, including non-gaming brands, was a popular marketing tool. According to an InMobi report, 60% of… Read More
2023-01-09 23:04
The potential for blockchain games is immense. Giving consumers a chance to earn money while playing games is a strong motivator to keep them around for longer.
However, things… Read More
2023-01-02 22:00
Numerous games are getting added to the gaming industry, and it shows no sign of slowing down. Never before has there been greater access to games that people can play almost instantly… Read More
2022-12-20 03:14
Gaming's consistent growth is evident from its position as the largest and most diverse industry in the entertainment sector. The gaming industry is worth more than $145 billion global… Read More
2022-12-12 23:54
Every month, over 30 thousand apps enter the iOS App Store (source: Statista). Although only a few of these apps are geared toward social media, they all compete for the top spot. Amon… Read More
2022-12-06 00:17
The digital marketing landscape will only become more complex as technology evolves and consumer behavior changes. It's challenging to keep up if your in-house marketing team is forced… Read More
2022-11-29 00:49
The video game industry is thriving and is expected to keep expanding.
If you're releasing a new game, there's a good chance you aren't aware of the sprawling opportunities waiting fo… Read More
2022-11-21 22:53
Influencer marketing has penetrated nearly every industry, and the gaming industry is no longer a newcomer to the fray. Involving gaming influencers and streamers in your marketing is… Read More
2022-11-14 23:24
As a developer with a couple of high-potential games, you already know your game (no pun intended). But marketing it is a whole different story.
The truth is marketing constantl… Read More
2022-11-08 00:02
Video continues to be one of the most engaging forms of content, meaning a trailer is the most powerful thing in your marketing toolbox.
Factor in your audience and what you wan… Read More
2022-10-31 22:00
Virtual reality-related products and services are already selling like hotcakes.
Samsung has built VR-gaming devices that can quickly connect to your phone, while Meta Quest mak… Read More
2022-10-24 23:57
Are your paid ads failing to perform as effectively as you had hoped? Don't worry; we've all been there. You could simply be making a few mistakes that are harming the performance of y… Read More
2022-10-17 23:00
Game trailers often rely on voiceovers to bring their storylines to life. Games themselves occasionally engage the talents of some of film and television's biggest actors, which is oft… Read More
2022-10-11 00:47
Personas are intended to assist a marketing team in developing a mental image or representation of their primary user segments. This is why developing and referencing personas is commo… Read More
2022-10-03 23:59
Imagine a scenario where every potential player who clicks on your online ad becomes a lead.
And then every lead converts into a paying customer.
The truth is that less than 3 out of… Read More
2022-09-27 00:33
What makes game trailers almost as anticipated as the games they're promoting?
Online fan spaces and gaming industry events are hotspots for heated discussions about cinematics. In a… Read More
2022-09-20 00:22
YouTube is officially the most-visited website globally in 2022, with a whopping 8,184,698,651 users as their monthly search traffic! It is an incredible platform for visual products… Read More
2022-09-13 00:33
With the advent of new digital marketing strategies, advertising costs have skyrocketed. Today, gaming brands have to pay an excessive amount to market their games, acquire new players… Read More
2022-09-06 01:57
The global gaming market will be worth over $250 billion by 2025 according to PR Newswrite. Without a doubt, the gaming population is increasing worldwide. While this is a positive sig… Read More
2022-08-30 00:05
NFTs, or non-fungible tokens, are irreplaceable assets giving users authority over digital assets, like artwork or music. NFTs thrive in communities. These communities are spaces where… Read More
2022-08-25 00:51
Indie games often have it rough. Not all of them will be the next Stardew Valley or Minecraft. But that doesn't mean you shouldn't give your marketing a red hot go because your game ex… Read More
2022-08-23 00:49
Instagram is users' go-to platform for consuming visual content. The platform's virtual footfall is skyrocketing, with Meta continuously releasing interesting features like Reels. Inst… Read More
2022-08-16 00:01
User-generated content, popularly known as UGC, is a modern-day word-of-mouth recommendation. But what is UGC? UGC is the unpaid or unsponsored social media posts that users upload pra… Read More
2022-08-10 23:30
Organic marketing is great as it has little effect on your budget. However, it cannot get the same results as that of a paid advertising campaign. These two formats should be used in c… Read More
2022-08-09 00:02
According to a survey by Meta, 87% of customers followed a call-to-action (CTA) after seeing an ad on Instagram. Instagram ads are one of the most efficient ways to increase your game… Read More
2022-08-04 01:24
What is a game without its fans? There are a lot of big gaming communities out there, full of players that actively engage in the games, content, events, and more! But all of these com… Read More
2022-08-02 00:35
Cost-effective game development and marketing platforms have opened new doors for independent developers, but not every indie game is successful. A study from Indie Game Haven reveals… Read More
2022-07-28 01:36
You’re making a new game and have a date set for its launch. But you’re still one step behind - you must consider your game launch marketing strategy!You should think about… Read More
2022-07-26 00:11
Not getting enough sales despite investing in Instagram and Facebook marketing? Try Twitter. Twitter marketing has relatively less competition, giving your game a better chance of enti… Read More
2022-07-19 01:07
The life of a Tweet is 18 minutes (source: Moz)! Yes, that’s how fast-paced Twitter is. But that is the beauty of this platform — people get quick updates in abundance abou… Read More
2022-07-14 02:22
Gaming has become one of the most popular pastimes. Though it started as a mere form of immersive entertainment, people are now taking it more seriously. And thanks to the global COVID… Read More
2022-07-12 03:04
Launching a game on the right platform can make a massive difference. While Steam has been the most popular PC game store for a long time, an equally effective competitor is here &mdas… Read More
2022-07-07 01:46
Mobile use is rapidly rising and is a shifting economy that doesn't function the same way it did even one year ago! People are spending an average 4.8 hours on their cellphones per day… Read More
2022-07-05 01:49
Have you ever played a video game that allowed you to select the language you wanted to play in? If the answer is yes, and it probably is, then you've experienced game localization. Ga… Read More
2022-06-30 01:31
In 2020, there were over 3 million social media users. And this number is predicted to rise to 4.4 billion by 2025. The sheer volume of people spending their time on social media indic… Read More
2022-06-28 02:31
Early access games are a major player in the video gaming world. They are unfinished, alpha or beta versions of games available for purchase before the official release. These games ar… Read More
2022-06-22 23:40
A recent survey with 10 million participants revealed that 66% of gamers NEVER play a new mobile game after the first day! Another eye-opening report by Blake Snow highlighted that onl… Read More
2022-06-21 00:55
Facebook and Instagram have remained every business owner's go-to digital marketing platforms. But when it comes to the gaming industry, you have to go the extra mile to reach your gam… Read More
2022-06-16 00:21
Engaging videos have become one of the most popular tools to entice today's customers. Modern buyers have a shorter attention span. Therefore, a compelling video gets their attention b… Read More
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