Virtual reality-related products and services are already selling like hotcakes. 

Samsung has built VR-Gaming devices that can quickly connect to your phone, while Meta Quest maker Facebook has even created a virtual reality social media platform.

In 2020, the global VR Gaming Market size was USD 6.26 million. Fortune Business Insights study findings predict that the market is expected to increase at a compound annual growth rate of 31.4% between 2021 and 2028, from USD 7.92 billion in 2021 to USD 53.44 billion in 2028.

Figure 1: VR gaming market is set to grow in the future. Source: Grand View Research

This surge in VR growth is good news for game marketers. That is why, now more than ever, VR studios must grasp how to promote their games. Only creating a high-quality, "must-have" title isn't enough.

Early in the process, studios should have a PR and marketing strategy, define their product's audience, formulate their tone of voice, and choose promotional techniques.

Still trying to figure out where to begin? Here are five strategies for VR gaming studios!