Gaming platforms are no longer just for gamers. Last year, advertising in mobile games, including non-Gaming brands, was a popular marketing tool. According to an InMobi report, 60% of advertisers began using mobile gaming advertising in the previous two years. This resulted in a doubling of ad spending since the start of the pandemic. A high audience engagement and the ability to measure ad performance meant a higher ROI. Also, the report showed that 98% of gaming advertisers spent more on mobile game apps, resulting in a YOY increase in ROI, double the amount spent.
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A larger, growing culture is emerging from the game-viewing audience, providing opportunities for non-endemic brands to succeed in meaningful ways.
Non-gaming brands like Gillette, H&M, and ICICI Bank have collaborated with gaming brands to reach their target audience. Gaming influencers like DrDisrespect, Shroud, and NickMercs are now attracting non-endemic brands to the gaming industry.
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