Game marketers are obsessed with Metrics like CPI, ARPU, and DAU. They are the key to unlocking campaigns that drive downloads, leading to better marketing strategies and exposure for your game.
But not all metrics are equal.
Given the variety of KPIs available, carefully selecting the right ones yield meaningful insights that help you drive Essential marketing decisions.
This blog covers ten metrics that game developers must track in their digital game marketing campaigns.
This post first appeared on What Do You Need To Consider In Your Game’s Pre-Launch Phase?, please read the originial post: here
