As "busy" and knowledgeable online marketers, we usually like skipping this part. We assume we already know our target market, and we find no value in really diving into the nitty gritties of our buyer personas. We then end up focusing on the wrong targets, being too ambitious, and creating content that are loosely tied up.

We should know. We have been publishing content here for 3 years now, and while our posts do get a significant amount of traffic, it wasn't until this year that we realized how important it is to attract the right traffic more than just aiming for vanity metrics.

And thus the need for us to establish buyer personas.

And for you too.