Disney's Hotstar, an on-demand video Streaming service, set a global streaming record by attracting over 35 million concurrent viewers to a cricket match between India and Pakistan. This milestone surpassed the previous record set by Viacom18's JioCinema. Disney is streaming the ICC World Cup cricket matches for free to mobile viewers in India in an attempt to compete with Viacom18, which outbid Disney for streaming rights to the cricket tournament IPL. Disney is also looking for a buyer for Star India, which controls Hotstar, and has held preliminary talks with potential firms including Reliance and private equity giants.
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