2024-03-27 08:41
Poor content quality, limited creativity, and lack of keyword optimization… are these issues your brand struggles with? Many marketing professionals grapple with SEO strategies withou… Read More
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Get the latest news, trends and advice on the digital marketing landscape. Hot topics include content marketing, SEO, advertising, web design, analytics, and many more.
2024-03-27 08:13
Unless you’ve been severely out of the loop, you’ve probably heard of TikTok. The social media platform’s impact is undeniable, with nearly a billion active users worldwide… Read More
2024-03-14 03:34
In recent years, content creation in the Philippines has undergone a remarkable transformation, with YouTube emerging as the quintessential platform for fame, fortune, and self-expression. W… Read More
2024-02-13 00:43
Search engine optimization (SEO) specialists have become pivotal to succeed in the dynamic world of digital marketing.
As such, businesses that want to thrive in the competitive landscap… Read More
2024-02-08 05:15
We may want to stay away from artificial intelligence (AI) and automation for particular tasks, especially when it comes to the creative domain. However, there are several avenues where soci… Read More
2024-02-06 07:41
When a social media platform gains popularity, it’s almost a guarantee that Filipinos will flock to it. Known as the Social Media Capital of the World, the Philippines was home to &hell…Read More
2024-01-15 01:51
Have you been driving traffic to your website, but nobody’s inquiring about or buying your products? It might be time to step back and think about starting a Conversion Rate Optimizati… Read More
2023-11-30 04:56
TikTok has become a cultural phenomenon in the current digital age. The platform enjoys widespread popularity in the Philippines and boasts an impressive audience with 39.84 million Filipino… Read More
2023-11-21 04:31
Not too long ago, influencing was limited to celebrities and a few bloggers. Today, influencing is a prevalent career many ordinary social media users want to tap into—Filipinos being… Read More
2023-11-14 11:19
Success in the dynamic field of marketing hinges on understanding each generation’s unique characteristics and evolving needs as they gradually populate the market. As the years pass… Read More
2023-09-21 16:00
In the ever-evolving design world, creative professionals like yourself should stay up-to-date with the latest tools, inspiration, and resources. Fortunately, today’s digital landscape… Read More
2023-09-12 02:15
Have you ever wondered how life would’ve been without the humor and wit of ads and marketing? What if the world didn’t see the witty banter between Wendy’s and its patrons… Read More
2023-09-01 04:04
Low-competition keywords play a crucial role in search engine optimization (SEO), as they provide an opportunity to quickly attract organic traffic by ranking on the first page.
How… Read More
2023-08-30 02:31
The way people engage with media has shifted over the past few decades as the digital age ushered in a new era of content. At the forefront of media consumption stands YouTube—a video… Read More
2023-08-25 02:22
Social media content writing is a way to shape your brand and connect with your audience. One of the ways to achieve effective social media branding is by publishing cohesive content across… Read More
2023-08-24 01:47
Creating helpful content is only half of the journey when it comes to optimizing your website for search. You also have to make sure that your content is organized and tagged properly so tha… Read More
2023-08-23 06:01
In today’s dynamic digital landscape, businesses in the Philippines face a profound shift in consumer behavior: people are spending more time online. Recent statistics indicate that 77… Read More
2023-08-04 04:02
In the 1980s, telecommunication company AT&T ran an ad campaign with the slogan “Reach out and touch someone.” Given our current marketing climate, truer words were never spo… Read More
2023-07-20 06:07
When it comes to building accessible websites, WordPress is the topmost choice, and for good reason. Many brands prefer WordPress for its user-friendliness and low costs, so it’s perfe… Read More
2023-06-26 02:00
Younger buyers are slowly taking over the market as they attain greater purchasing power. Paying close attention to their purchasing preferences and habits is crucial to staying ahead of the… Read More
2023-06-12 00:00
Artificial intelligence (AI) has become far more believable, with a recent example being the viral image of the Pope in a puffy jacket fooling many.
But images aren’t the only… Read More
2023-06-08 04:54
QR codes are the new way to get people to visit your website. They’re a quick, easy way to attract traffic and engagement to your site, which is why they’re now heavily used for… Read More
2023-05-25 05:05
Regardless of industry, you want your brand to appear credible. In the case of B2B companies, you want to prove to businesses that you are worthy of their time and hold the expertise necessa… Read More
2023-05-19 06:34
The Philippines has seen significant growth when it comes to eCommerce markets in recent years.
With a population of over 113 million, it’s no surprise that many Filipinos are… Read More
2023-05-18 03:41
Building and growing a successful business heavily depends on a well-established online presence.
According to statistical data, 59% of the world’s population uses social medi… Read More
2023-05-11 03:14
In the ever-evolving business world, staying ahead of the curve is crucial to success. And in 2023, one of the most powerful tools available to brands is AI. Artificial Intelligence (AI) has… Read More
2023-05-04 02:41
Here’s an interesting fact: a study by Portent found that websites that load within five seconds see the best conversion rates. In the same vein, as load time increases, every addition… Read More
2023-05-02 02:00
Does your company use Customer Relationship Management (CRM) Software?
The primary purpose of them is to help businesses store and manage customer data, such as contact information, buyin… Read More
2023-04-24 02:00
Marketing has always been about reaching your target audience at the right time and place. However, with 5.16 billion internet users worldwide as of January 2023, you need to connect with yo… Read More
2023-04-17 03:59
Cold, hard facts about your products won’t always persuade customers to buy them.
Sometimes its emotional value will.
Emotional marketing focuses on reaching basic human em… Read More
2023-04-13 02:59
Viral marketing is a strategy that aims to reach thousands of people with your product or brand through social media. The goal is to get people talking about your business and sharing your c… Read More
2023-03-30 03:05
Facebook was the game changer in the social media industry. It was one of the first apps to gain explosive popularity among millions of users worldwide. Many would also argue that it was Fac… Read More
2023-03-16 02:41
Social inclusivity has become a crucial issue, and many organizations and advocacy groups are looking for ways to stop discrimination against people experiencing social exclusion.
But wha… Read More
2023-03-08 03:54
Over the past couple of years, online shopping experienced meteoric growth worldwide, and it’s here to stay. The International Trade Administration reported that ecommerce’s glob… Read More
2023-03-02 05:51
Google shopping ads are a great tool for online stores to increase revenue. They’re efficient at attracting customers, increasing conversions, and ultimately producing sales. If you&rs&hell…Read More
2023-02-27 02:19
With over one billion active users, TikTok has become one of the most popular and prominent social media platforms today. Millions of content creators are using it to publish video content c… Read More
2023-02-21 10:04
Have you ever bought an item because you saw it advertised on social media? It’s a shared experience by many, whether you’re young or old. You’re scrolling through social m… Read More
2023-02-16 03:04
Gone are the days when search engines considered your blog posts as stand-alone pieces, independent of the other content on your site. Several algorithms rolled out by search giants like Goo… Read More
2023-02-08 00:00
Social media is one of the world’s top communication channels—if not the top. Since its rise to popularity, it has impacted not only how people communicate but also how they live… Read More
2023-02-06 01:00
For years, the world has commonly operated ads based on gender-tailored stereotypes. Women are often paired with products meant for the kitchen, while men are spotted with more physically de… Read More
2023-02-02 05:56
Most web users nowadays use mobile devices to surf the internet. And if they like a certain brand or website, they download its mobile app for their convenience. However, 56% of users uninst… Read More
2023-02-01 00:00
Technological innovations are constantly happening in the digital era, with many driven by the goal of making life easier for consumers and companies alike. For instance, marketers once only… Read More
2023-01-30 06:00
In this day and age, there’s plenty of data available to brands. The world has shifted online, and that means everyone is leaving digital footprints everywhere they go.
From the web… Read More
2023-01-27 02:10
Everyone’s on social media, and everybody trusts somebody’s opinion. This phenomenon is the main reason why the influencer marketing industry is worth a whopping $16.4 billion. T… Read More
2023-01-26 06:31
You create a well-strategized content marketing campaign with some fancy design, and it feels like you are on the right track. You expect your conversions to go through the roof, but time pa… Read More
2023-01-23 05:32
From eco-friendly packaging to corporate philanthropy, many brands are now incorporating social responsibility business plans. One reason is the increasing consumer demand for sustainable pr… Read More
2023-01-19 08:18
Search engine optimization (SEO) is an integral part of your marketing. It boosts your online visibility and brand awareness, among many other things. So, it’s no surprise businesses a… Read More
2023-01-16 09:00
Influencer marketing has become a significant by-product of the social media age as consumers steadily grow desensitized to traditional advertising.
However, influencer marketing&rs&hell…Read More
2023-01-12 06:54
Remember the days when using a customer’s name was the best form of personalization? Well, that’s going to change this 2023.
Fellow marketers, if you’re as overwhe… Read More
2023-01-11 10:42
The dawn of the technological age has pushed forward an array of marketing techniques in the digital realm. Numerous technologies, such as PPC platforms, CMS systems, email marketing tools… Read More
2023-01-10 04:14
If you haven’t heard the news, Google has decided to pull the plug on third-party cookies due to data privacy concerns. This move is part of the search engine’s larger strategy… Read More
2023-01-09 03:15
At the end of every year, Google releases the top searches in every country, including the Philippines. This Year in Search started in 2001 and has since helped news organizations with their… Read More
2023-01-04 07:58
Smartphones have become one of the most accessible sources of entertainment for most people these days. In fact, Zippia shares that smartphones make up 70% of digital media time in the US, w… Read More
2023-01-04 07:58
Smartphones have become one of the most accessible sources of entertainment for most people these days. In fact, Zippia shares that smartphones make up 70% of digital media time in the US, w… Read More
2022-12-22 05:09
Technical SEO is an important aspect of building a thriving online store. It’s the structure that holds your site up.
Of course, having engaging, well-written content on your… Read More
2022-12-08 07:00
Sustainability isn’t just a buzzword anymore—it’s quickly becoming a basic expectation for businesses across industries.
Eight out of ten consumers make purchase choices… Read More
2022-12-05 10:00
Human beings are known to be “rational” or “logical” beings, but that is not the case when it comes to marketing. For many years, brands and marketers have used marke… Read More
2022-12-01 01:11
In the digital age, every business tries hard to impress its target audience and supersede competitors. As a result, companies invest in SEO tactics that attract more traffic. But this doesn… Read More
2022-11-28 02:30
Have you ever noticed spam comments on social media platforms goods or offers that seem too good to be true? Perhaps you saw comments that seemed to be out of context and inappropriate.
W… Read More
2022-11-24 05:30
Referral marketing for small businesses differs from large corporations’ classic referral marketing campaigns. Although referral marketing has proven successful for all sizes of busine… Read More
2022-11-21 02:48
Digital marketing, especially in the Philippines, is the go-to tool for marketers due to its versatility and extensive range of features and platforms. Whether small or large, businesses acr… Read More
2022-11-17 13:01
You’re passing by two coffee shops and start craving a cup of joe.
The odds are, you’ll enter the one that attracts a bigger crowd.
Why?
Because you assume t… Read More
2022-11-14 10:00
With the advent of remote and hybrid work setups and the digitization of most business processes, e-signatures are becoming increasingly popular.
But with their increasing popularit… Read More
2022-11-07 08:04
Social media is increasingly becoming a necessity in everyday life. Almost every industry and sector use this interactive channel to communicate with customers, clients, and employees. Even… Read More
2022-11-03 12:43
Standard search engine optimization (SEO) tips usually revolve around keyword research, maintaining a fast page load speed, and building backlinks– all of which affect your search rank… Read More
2022-10-24 00:00
Search engine optimization (SEO) is a relatively young industry, and it has developed a language that can be confusing to people who don’t specialize in the field.
For example, supp… Read More
2022-10-20 06:00
User-generated content (UGC) is a vastly popular topic in the digital marketing industry and it’s for a good reason. For the uninitiated, user-generated content refers to the content c… Read More
2022-10-17 00:46
Since the dawn of television and the eventual shift to online platforms like YouTube, commercials, and advertisements have been staples when it came to consuming large amounts of video media… Read More
2022-10-13 06:00
Successful online ads target a specific audience – at the right time, in the right place. But how can you set up a marketing campaign that does just that?
A narrower focus means hig… Read More
2022-10-11 04:30
Sustainability is more than just a digital marketing trend. Embedding environmental, social, and governance (ESG) considerations into your business strategy allows businesses to stay sociall… Read More
2022-10-06 05:53
There’s an ongoing battle between email marketing campaigns and ad campaigns. Sponsored ads on social media can be fantastic for brand awareness, sure. But are they as effective in tar… Read More
2022-10-03 10:00
Marketing experts have a lot to look forward to now that Google has recently implemented the Helpful Content Update (HCU).
As of September 9th, the tech giant confirmed that it’s fi… Read More
2022-09-29 07:00
Emotional marketing is one of the most effective ways to connect with your users. But when you’re marketing to an international audience, it can be a bit more difficult since there are… Read More
2022-09-22 06:00
With thousands of online events taking place every day, marketing your upcoming live stream is an uphill battle. But it’s worth the effort.
Indeed, over 29% of internet users worldw… Read More
2022-09-15 06:00
We live in a world full of brands competing for attention. From small companies all the way through to massive enterprises, we’re talking literally millions of businesses in the United… Read More
2022-09-08 07:00
We, people, are visual creatures.
Give us the info, and we’ll remember only 10% of it three days after reading. Add pictures to it, and we’ll remember 65%. Any visual content… Read More
2022-09-01 08:02
Do you stick to just one channel to browse for products and purchase an item?
You don’t.
If you are like the 73% of online shoppers out there, you frequently switch your shopping… Read More
2022-08-25 05:07
When you design a website for your small business, you want it to look polished and professional. Content management systems like WordPress make it easy to create a site with a cohesive appe… Read More
2022-08-25 05:00
With over 300 billion emails sent every day, email marketing provides businesses with the biggest available database as compared to any other marketing channel.
However, while the a… Read More
2022-08-11 09:00
When it comes to client relationship building, there’s no set formula. From shifting customer demands to changes in brand loyalty patterns, relationship-building is truly an art f… Read More
2022-08-11 05:00
Marketers often focus on conversions, open rates, and other hard metrics to track the results of email outreach campaigns. These metrics give you insights into an email campaign’s perf… Read More
2022-08-08 12:05
Are you considering using AI writing tools for your content? If so, can you trust these tools?
AI writing tools are software programs that produce content on demand. They can write articl… Read More
2022-08-04 09:21
You put a lot of effort into bringing users to the website, but they leave without any conversion. It disappoints you as the entire efforts and resources drain out with no returns.
Your w… Read More
2022-08-04 04:40
You put a lot of effort into bringing users to the website, but they leave without any conversion. It disappoints you as the entire efforts and resources drain out with no returns.
Your w… Read More
2022-08-01 04:00
Engaging content is crucial in email marketing. You may even think it’s the most important factor in your strategy as it can persuade your audience to take action. However, what’… Read More
2022-07-28 04:11
It’s no secret that the world of marketing is a competitive one. So if you want your brand to succeed, you need to find creative and effective ways to reach your target audience.
Ac… Read More
2022-07-25 03:00
The K-Pop industry has seen exponential growth through the years. Once viewed as an industry exclusively popular in Asian countries, it’s now taking significant leaps forward in global… Read More
2022-07-21 07:00
When we talk about content creation and content marketing, there’s a common notion attached to them. It is about the importance of creativity. Traditionally, content creation has been… Read More
2022-07-14 10:00
Unlike the other sections of your marketing funnel, your top-of-funnel provides a critical first impression of your brand. So, your ToFu should be clear of bottlenecks to optimize your marke… Read More
2022-07-07 10:00
Are you among those who believe emails can’t help you grow your brand? I am afraid you are not yet aware of the potential email can hold. It is not just a matter of sending out emails… Read More
2022-06-30 10:00
Your sales reps are slogging day in and out to reach their revenue targets. Despite their tedious effort, the numbers still don’t seem to go up.
Your sales team faces multiple… Read More
2022-06-27 02:09
In the world of SEO, hundreds of changes are made to Google’s ranking algorithm every year. Therefore, SEO strategies that worked last year may not work this year and vice versa.
Or… Read More
2022-06-23 07:17
There’s no wonder automation has become a new normal in this fast-paced world. Automated processes help streamline copious routine tasks across various industries, allowing you to incr… Read More
2022-06-16 07:59
“LinkedIn is no longer an online resume. It’s your digital reputation.”–Jill Rowley
Since its launch in 2002, LinkedIn has acquired over 750 million users worldwid… Read More
2022-06-10 04:36
With over 76 million Internet users, the Philippines stands among the frontline digital economies in Southeast Asia. Surveys show that the digital marketing industry in the country is likely… Read More
2022-06-09 04:28
The world of social media is in a constant state of flux, with new and exciting platforms appearing every now and then. However, only a few of them reach the level of popularity typical for… Read More
2022-06-06 10:00
Thanks to the constant influx of new technologies, digital marketing has asserted its relevance worldwide. In countries such as the Philippines it has evolved to become one of the most impor… Read More
2022-06-06 02:00
Content marketing is a significant part of any holistic digital marketing strategy. This has prompted more and more companies to start their own blogs as part of their inbound marketing stra… Read More
2022-06-02 07:00
What Is Lead Scoring?
Sales and marketing teams use lead scoring to assess the worthiness of leads and future consumers by assigning values to them based on their behavior and interest in… Read More
2022-05-30 07:24
In a fast-evolving marketing ecosystem, marketers need to consistently improve upon their strategies to keep pace. One way to not get left behind is to improve your strategies continuously… Read More
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