2024-03-19 23:29
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This is a guest post by Emma Grace Brown.
Craft and vendor shows provide a great platform for artists, makers, and vendors to showcase and sell their work. These shows are often at… Read More
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tips and information to make your tradeshow marketing a whopping success. Podcast, video, client profiles, articles, fun, free e-books, monthly tradeshow marketing newsletter - and more
2024-02-27 00:17
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If nothing else, I’m a forward-looking guy. Yes, yes, I know; I visit the past a lot in my mind and in my music selection. After all, I’m fast approaching 70. Still, I emb… Read More
2024-02-12 22:38
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With a heavy heart and deep respect, I reflect on my 18-year journey with Bob’s Red Mill, a trailblazing healthy food producer based in Portland. The recent passing of its vener… Read More
2024-01-09 19:24
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The more time I spend with ChatGPT, the more I understand its usefulness. For instance, if you ask it to identify new market trends in any market and what to expect in the coming year… Read More
2023-12-30 00:43
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Have you ever sauntered past an exhibit at a trade show and felt an instant connection, as if the booth was speaking directly to you? Often, this magnetic pull is the result of meticu… Read More
2023-11-25 01:03
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Ah, trade shows! That bustling hub where business cards fly faster than time and coffee is the unsung hero. But here’s the twist in the tale: digital marketing, the silent j… Read More
2023-11-09 23:56
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This is a guest post by Abhishek Pareek of Blazer Exhibits.
Building any trade show booth will never help you capture the attention of your potential customers. Why? You will certa… Read More
2023-07-25 18:10
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It’s July, and it marks a milestone in the life of TradeshowGuy Exhibits and my career in the tradeshow world. This year marks 21 years since I moved from radio into the tradesh… Read More
2023-05-11 17:38
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All right, all right, AI is coming! It’s going to swoop in and change the world. Strike that, it has ALREADY swooped in and changed the world. I’ve been curious about it… Read More
2023-01-10 17:35
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This is a guest post by Emma Grace Brown
Are you interested in using video to enhance your trade show booth and attract more attendees? If so, you’re not alone. Increasingly… Read More
2022-12-10 17:06
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Trade show marketing can be a powerful tool for businesses of all sizes. By participating in trade shows, businesses have the opportunity to showcase their products or services to a l… Read More
2022-10-20 23:10
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This is a guest post by Farlyn Lucas.
In the digital age, the future of print media can seem uncertain. We spend so much time online that it may seem like print advertising is a dy… Read More
2022-07-01 18:53
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Podcast promoters like to flaunt the number of downloads and listeners they have. The bigger the number the better, the more successful, right!
But what does the number of download… Read More
2022-06-02 17:22
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Not a bad way to kick off June! I sat down with Mel White of Classic Exhibits, along with a few dozen viewers, for a presentation on tradeshow tips for newbies and wannabes. He invite… Read More
2022-04-30 17:00
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I think this is a first for this blog, which focuses (mostly) on tradeshow marketing: an album review. I’ve done book reviews, but the album review, of longtime tradeshow presen… Read More
2022-03-29 23:44
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This is a guest post by Emma Grace Brown.
Despite what many people think, offline advertising is not dead. Traditional marketing methods still have their place in the digital age!… Read More
2022-03-21 15:24
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Coming off a busy and successful week in Anaheim for the Natural Products Expo West, it’s the perfect time to get back into the podcast/vlog game.
Former TradeshowGuy Monday… Read More
2022-03-17 18:30
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The thing I was most curious about while walking the floors and halls of Natural Products Expo West 2022 earlier this month in March was this: how many exhibitors and attendees showed… Read More
2022-03-01 00:15
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A guest post from Ray Ko of POP Displays.
During the height of the pandemic, in-person trade shows came to a near halt due to health and safety concerns. Two years later, the restr… Read More
2022-01-24 16:48
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You’ve been there. Walking along on a solid path, maybe near a beach or in the forest. Suddenly, the ground shifts beneath your feet. What you thought was solid ground turns out… Read More
2021-11-19 23:06
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Unlimited choices. Seems like having the pick of anything we want would make things easier, right? For example, I have a subscription to Apple Music. Yeah, it could be Pandora or Spot… Read More
2021-11-08 18:35
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Ken Newman of Magnet Productions is a long-time colleague and industry friend. He’s appeared on the show several times, but since it was his first time at ExhibitorLive I was cu… Read More
2021-11-01 16:33
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Lead capture is, arguably, the most important part of tradeshow marketing and function. Don’t capture a lead that you should, or fail to follow up, and you’ve let one slip… Read More
2021-10-20 19:07
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Do you put on your “game face” when you’re in the booth at a tradeshow? What does that even mean? Here’s a quick look at a half dozen things to consider when i… Read More
2021-10-11 16:43
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Kevin Carty, EVP of Classic Exhibits in Portland, Oregon, shares thoughts on the upcoming ExhibitorLive, the tradeshow world, supply chains, price increases, staffing challenges, and… Read More
2021-09-29 20:09
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When was the last time you saw a card trick? I mean, a good card trick where you were left scratching your head about how the heck the magician did that? You immediately want to know… Read More
2021-09-15 16:34
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Yes, we’ve heard it a hundred time: perfect is the enemy of good. But what would a perfect tradeshow experience really look like – if you could make it happen?
From you… Read More
2021-09-13 16:30
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It’s been only a few months since Shep Hyken appeared on TradeshowGuy Monday Morning Coffee, but with his new book out next week, I wanted to have him back to talk specifically… Read More
2021-08-30 16:27
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What’s it like to be a keynote speaker, comedian and author and work your way through the pandemic? I caught up with Jan McInnis on this week’s TradeshowGuy Monday Morning… Read More
2021-08-09 16:08
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In a timely, Russo and Steele CEO Drew Alcazar shares what it’s like to buy or sell a classic car at an auction. For years, I’ve attended car auctions in Monterey during H… Read More
2021-08-05 17:51
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Yeah, you usually use tradeshows to grow your business. But it’s not like you can just show up and make that happen. There are several reasons to exhibit at tradeshows, but here… Read More
2021-08-02 17:18
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Challenging times means people in positions of leadership are being asked to step up and provide solid guidance for those that look up to them. In this week’s episode of Tradesh… Read More
2021-07-31 10:31
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The on-again-off-again return to events is proceeding as you might expect: with unexpected twists and turns that are keeping everyone a little off-balance.
In the past week, I&rsqu&hell…Read More
2021-07-26 19:11
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If you’re a fan of Robert Heinlein’s classic science fiction book “Stranger in a Strange Land,” you know the story of Valentine Michael Smith, a human who was… Read More
2021-07-19 16:22
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As the tradeshow world returns to something resembling normal, it does so in fits and starts and a few bumps along the way. In this week’s TradeshowGuy Monday Morning Coffee, Ji… Read More
2021-07-16 19:41
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Is it time to downsize? What things are worth considering when discussing the size of your exhibit? Here are a half dozen quick things to ponder:
The post 6 Reasons to Consider D… Read More
2021-07-13 22:08
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I tend to make a lot of lists. Not as many as I used to (maybe I think I have enough lists by now!), but I still write things down. You’d think this makes me organized, but that… Read More
2021-07-05 16:54
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One way to learn how tradeshows are progressing in this soon-to-come post-pandemic era is to walk the floor of a major show in Las Vegas and observe. If you can’t yet, the secon… Read More
2021-07-05 00:11
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Not only do exhibitors care about the environment, but they also want to have exhibits fabricated in an eco-friendly way – AND let their clientele know about their commitment to… Read More
2021-06-29 17:22
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Heading to a tradeshow later this summer or fall? Maybe early in 2022? Probably the last thing you tend to think about is swag. Promotional products. Giveaways. Whether small imprinte… Read More
2021-06-24 17:45
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Yeah, it’s only June but somehow I’ve managed to get through two dozen books since we ticked over into 2021. I tend to read mostly fiction, but now and then I’ll mak… Read More
2021-06-21 16:13
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Even though the pandemic is supposedly waning, events, conferences and tradeshows are still dealing with how to handle crowds in a pandemic era. Here comes Crowdpass, with a unique lo… Read More
2021-06-20 18:01
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Yes, tradeshows are a great place to see what’s going on with your competition. Here are a quick five things you might consider trying to find out about them:
The post 5 Th… Read More
2021-06-15 18:24
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Inflation is kicking in, have you noticed? Have you recently tried to price a piece of plywood, for example? And no doubt you’re feeling it at the pump, too.
It’s affec… Read More
2021-06-11 18:20
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Tradeshows are a great place to bring in more sales. But to bring in sales and grow your company, tradeshows are also a perfect place for setting secondary and tertiary goals. Here ar… Read More
2021-06-07 16:26
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On this week’s TradeshowGuy Monday Morning Coffee (now published bi-weekly!), Kenji Haroutunian of the Big Gear Show joins me to chat about the outdoors world, the tradeshow wor… Read More
2021-06-06 21:10
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Here at TradeshowGuy Exhibits, we’ve worked with Classic Exhibits in Portland as our main fabricator for many years and they continually impress us with their skill and creativi… Read More
2021-06-01 18:41
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Tradeshow exhibitors know how easy it is to let costs run wild. Here are a half dozen ways to add to your exhibit and booth space without going broke doing it:
The post 6 Ways to… Read More
2021-05-26 17:27
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In all the years I’ve been attending Natural Products Expo West (and Expo East a few times), one of the things that I see time and time again is the number of small unknown bran… Read More
2021-05-24 16:30
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Shep Hyken’s new book, “I’ll Be Back,” is still months away, but it’s not to early to talk about it, or to catch up with him on how he and his team manag… Read More
2021-05-21 18:33
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Yes, you got a lousy location. What to do to prevent poor traffic and lack of leads by the end of the show? Here are a handful of things you can do to bring people to your booth:… Read More
2021-05-18 16:48
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When you step up to a larger island booth and get away from the shorter inline configurations, your options for a private or semi-secluded conference or meeting area increase dramatic… Read More
2021-05-10 16:15
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We had Dan on the show several years ago, but he’s up to some new stuff, like a podcast and a book in the works. Thought it would be a good time to catch up with him for a conve… Read More
2021-05-05 18:14
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If you don’t know where you’re going, any road will take you there. Famous words, no doubt, and they certainly apply to any marketing endeavor you’re undertaking. If… Read More
2021-05-01 02:36
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With nearly four out of five leads generated at tradeshows not adequately followed up on, maybe it’s time to get back to basics. Here are 7 things to make sure you do. Watch car… Read More
2021-04-28 17:55
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Do you set up the exact same booth every year with no changes? Or do you find that you have to make minor or even significant changes from year to year because your needs change or so… Read More
2021-04-24 17:52
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Your tradeshow booth staff is critical to your overall success. Here are a handful of things to look at when it comes to your staff:
https://www.youtube.com/watch?v=76rtK2ruG2Y
Vi… Read More
2021-04-20 17:26
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You’ve heard it many times in the past several years: the most important thing is showing up. Be there consistently. Be there with your writings, your photographs, your content… Read More
2021-04-15 21:59
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Standing out from the rest of your fellow exhibitors is often a combination of what you do, what your visitors can do, and what your booth looks like:
The post 7 Ways to Stand Ou… Read More
2021-04-14 17:01
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A quick scan of my Linked-In feed seems to confirm it: shows are returning to a lot of areas in the country. This morning I saw the news that Nevada Governor Steve Sisolak said that N… Read More
2021-04-08 18:32
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Not every custom tradeshow exhibit project needs an RFP (Request For Proposal). But there are times when it’s an appropriate way to communicate what you need to a handful of car… Read More
2021-04-07 17:02
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Thanks for joining me for my mini-rant!
I have always liked technology, because it’s purpose (I presume) is to make things easier. And mostly, that works.
So let me share… Read More
2021-04-05 15:45
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It’s something I’ve been pondering for several months: making some modest changes to the frequency of TradeshowGuy Monday Morning Coffee. That time has finally arrived, an… Read More
2021-04-02 17:57
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Sure, you can mess up in a lot of ways with your tradeshow marketing. There are so many moving parts to the process. But follow these seven ways and you’ll really come away with… Read More
2021-03-30 18:46
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What happens when you, as a company, take a stand on an issue important to you on the tradeshow floor?
As with pretty much everything, the answer is: it depends.
Dave’s Ki… Read More
2021-03-29 15:36
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One of the ongoing challenges I find with exhibitors is working with show services. There seems to be some sort of mystery about what they do and don’t do, how much they charge… Read More
2021-03-25 19:08
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Sure it’s a gas to post lots of stuff online during a tradeshow. But are you missing some opportunities about the kinds of posts you send out? Here’s a short video showing… Read More
2021-03-23 18:05
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Nothing like having everything in one spot, right? With these stands doing yeoman’s work in your booth space, you’ll find a little extra space for other things, like more… Read More
2021-03-22 16:28
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Over the last week I’ve been pondering the differences between having very specialized knowledge or training, such as being a commercial jet pilot or brain surgeon, versus havin… Read More
2021-03-18 16:17
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Tradeshows are hectic and chaotic and it’s easy to forget things when you’re in the midst of the maelstrom. Here’s a quick video on ten things that might be easy to… Read More
2021-03-16 16:48
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A couple of months ago I interviewed Michael F. Schein, founder of Microfame Media, on the TradeshowGuy Monday Morning Coffee vlog/podcast about his new book, The Hype Handbook. He se… Read More
2021-03-15 16:01
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Last April I had Rama Beerfas of Lev Promotions on the show to talk about how the pandemic had affected her world. Thought it was time to check in again and see what has changed in th… Read More
2021-03-12 17:22
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Ever have one of those moments when you wish you had a picture of something from the tradeshow appearance you did, oh, six months ago, but you can’t find it? Setting up your exh… Read More
2021-03-08 15:59
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We’re overwhelmed with choices on a daily basis. How many decisions do we make, on average, in a single day? The answer may surprise you! On this week’s TradeshowGuy Monda… Read More
2021-03-05 18:40
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Yeah, everyone is tweeting or posting social media from tradeshows. But is there any plan behind those posts? Here are 7 great ways to make sure you’ve got cohesiveness to your… Read More
2021-03-02 20:06
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It was March 2, 2020, when things began to fall apart. When things really started to hit home.
I was getting ready to head out to Portland to catch a flight to Southern California… Read More
2021-03-01 17:37
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I had heard of the group Women in Exhibition, bur frankly admit that that’s about all I knew: that it existed. So I caught up with Katina Rigall Zipay, Creative Director at Clas… Read More
2021-02-26 16:52
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When putting a budget together for a new tradeshow exhibit, there are more things to consider than just the cost of the exhibit itself. Here are a handful of things that will likely c… Read More
2021-02-23 20:31
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With the pandemic slowly winding down (fingers crossed), what does the future hold? I’m no prognosticator and I’m definitely not an economist, although I pay attention to… Read More
2021-02-22 18:33
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Here at TradeshowGuy Exhibits, we’ve had the pleasure of working with Classic Exhibits, one of the top handful of exhibit manufacturers in the country, for over a decade. When t… Read More
2021-02-18 20:01
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Can’t go forward. Don’t want to go backwards (heaven forbid!). Stuck in the in-between state. The pandemic is doing so much to the tradeshow industry that most of us in th… Read More
2021-02-16 18:59
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You can still benefit from tradeshows without having to invest in a big booth and booth space. Let’s take a look at a handful of ways you might do this:
https://www.youtube… Read More
2021-02-15 16:15
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Advice. We all get it, and we all receive it. Sometimes it’s unsolicited, sometimes it’s valuable. It’s just a part of life. In this week’s TradeshowGuy Monday… Read More
2021-02-09 17:58
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What is “head trash?”
I’ve heard the term off and on for years, and it came up a lot in a sales class I spent a year in a few years back. The teacher, Brad Kleine… Read More
2021-02-08 16:24
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A sit-down with Jamie Young of Uptown Screen Printing where we delve into ways to plan goal-setting for tradeshow marketing, and how to find a good promotional product that resonates… Read More
2021-02-05 19:41
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It doesn’t take that much to exhibit at a tradeshow. Just rent a booth space, bring an exhibit, a handful of staffers and do your thing.
Uh, what’s your thing, though?… Read More
2021-02-03 17:57
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We all love having great clients. But what does it take to BE a great client? here are a half dozen things to consider:
The post 6 Ways to be a Great Client: Video appeared first… Read More
2021-02-01 16:23
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Over a decade ago, I ran across Orvel Ray Wilson’s book (co-authored by Conrad Jay Levinson and Mark S A Smith) “Guerrilla Trade Show Selling” made a big impact on m… Read More
2021-01-28 19:32
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Everything you do, everything you say, how you say it, what you wear, what you drive…they all send signals to other people. A Rolex sends a different signal than a Swatch watch… Read More
2021-01-26 18:02
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Every tradeshow visitor is looking for something. And a majority of those visitors are decision makers at their company or can influence buying decisions. Make sure you’re givin… Read More
2021-01-25 17:18
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Have you ever been in a state of flow and known it? What exactly is flow? it’s been written about for decades. I thought I should dissect it a bit in this week’s episode o… Read More
2021-01-22 19:22
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One of the lesser seen but more important parts of your exhibiting experience is the help provided by labor that sets up your exhibit, work with audio and video setup, transportation… Read More
2021-01-19 19:10
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Zoom fatigue hit you hard enough yet? Tired of waiting for people to join you in your Zoom room and then wondering about all of the books on people’s shelves or what’s new… Read More
2021-01-18 17:20
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What is hype, really, and is it a worthwhile thing to use to get attention in this busy world of today? Author and marketer Michael F. Schein of Micro Fame Media joins me to discuss t… Read More
2021-01-14 20:17
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Tablets can be used in a large variety of ways in your tradeshow booth. Here are just a few. Maybe you can think of more!
The post 8 Ways to Use a Tablet at a Tradeshow: Video ap… Read More
2021-01-12 20:13
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No, things don’t always go wrong when exhibiting at a tradeshow, but when they do, it can throw you and your team for a loop. The best way to deal with what happens when things… Read More
2021-01-11 17:16
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What’s in a book? In many cases, the right book can take you to another world, to help you momentarily escape this world. In the world of business, a good book can open up your… Read More
2021-01-07 19:43
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Let’s break it down into a handful of easy steps. It starts with gathering the right information at the tradeshow and then making a seamless handoff of all of that information:… Read More
2021-01-06 17:48
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Now that most companies haven’t exhibited at a major show in the US for nine months or so, where does that leave their marketing efforts? I’ve heard some companies badly m… Read More
2021-01-04 17:05
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Building software to host a virtual event poses a million questions, many of them hoping to address the user experience. And the exhibitor experience. How to keep people engaged, how… Read More
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