2020-12-30 20:04
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The week between Christmas and New Year’s has, for me, been sort of a respite from the rest of the year’s calendar. Since the early aughts when I was VP of Sales and Marke… Read More
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tips and information to make your tradeshow marketing a whopping success. Podcast, video, client profiles, articles, fun, free e-books, monthly tradeshow marketing newsletter - and more
2020-12-22 19:07
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When I first speak with a new client about what they want in a new tradeshow exhibit, it usually comes down to one of two approaches. Either they want to start from scratch, in a sens… Read More
2020-12-21 17:26
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Bill Stainton was a guest on this show three years ago, and I wanted to catch up with him to see how he is doing in the midst of the crazy times. We ended up talking about an article… Read More
2020-12-17 19:15
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Once you return from a tradeshow, it’s easy to want to kick up your feet and relax. After all, you’ve been working hard for months to make the show the best it can be. But… Read More
2020-12-15 20:00
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The tradeshow and event industry has been gasping for air for months and months. Exhibitors are putting off investing in new exhibits while wondering if they’re even going to ap… Read More
2020-12-14 17:52
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It’s been a couple of years since I checked in with author, keynote speaker and consultant Peter Shankman, and I was delighted when he said he would be glad to speak with me. I… Read More
2020-12-10 19:34
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In this week’s quick and short video, a look at a handful of traits that someone who is great at networking and connecting might have:
The post 8 Traits of Tradeshow Superc… Read More
2020-12-08 18:53
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When you set up a team to complete a task or do a job, or work together indefinitely, one major assumption is that everyone’s work is equal. Everyone pulls their weight. The wor… Read More
2020-12-07 17:35
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A little of everything in this week’s quick vlog: a chance for you to vote on the three finalists for a musical theme; a glance at John Lennon and Roy Orbison; another glance at… Read More
2020-12-03 19:52
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Starting with showing up regularly, there are a number of things that have made blogging worthwhile:
The post 10 Things I’ve Learned in 12 Years of Blogging: Video appeared… Read More
2020-12-03 18:01
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Exhibitor Magazine has been doing a superb job of keeping their fingers on the pulse of the tradeshow industry. Since the pandemic essentially closed down the industry in March, they… Read More
2020-11-30 17:46
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I’ve used the same 30″ theme as the opening ditty for this podcast/vlog since January 2018. It’s time for a change! I have several to play for you and have narrowed… Read More
2020-11-25 18:17
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Sure, we’d all like to make big changes. Swoop in, push all the old stuff aside, and institute something NEW and DASHING and DAZZLING and TERRIFIC, something that impresses the… Read More
2020-11-23 16:36
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It’s Thanksgiving Week here in the USA. It’s also Black Friday Week, which is of course, the natural progression of Black Friday into a whole week long thing, but that&rsq&hell…Read More
2020-11-19 17:27
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Our online exhibit-finder, Exhibit Design Search, would be hard-pressed to get much better. It’s chock-full of 1000s of exhibits, rental furniture, accessories, helpful article… Read More
2020-11-17 17:11
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It’s pouring as I write this in my home office in Salem, Oregon. A guy just rode by my window on a bicycle, bundled up against the rain and wind. I took the dog for a walk this… Read More
2020-11-16 16:31
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When it comes to exhibiting internationally, you probably couldn’t find many people more experienced than Stephanie Selesnick of International Trade Information. In this week&rs&hell…Read More
2020-11-12 19:49
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When it comes to being a tradeshow marketing manager, a lot of different skills come into play. Let’s take a look:
The post The Well-Rounded Tradeshow Marketer: Video appea… Read More
2020-11-10 18:02
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This past week I’ve reached out to a couple of dozen former clients and prospects that have all exhibited for years at Natural Products Expo West in Anaheim. The show is usually… Read More
2020-11-09 16:33
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CEO and co-founder of Anura, Rich Kahn, joins me on this week’s TradeshowGuy Monday Morning Coffee to talk about ad fraud. It’s one of the conversations where you keep lea… Read More
2020-11-05 19:50
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This week’s short video looks at a handful of ways that small companies can help themselves when compared to larger competitors:
The post How a Small Company Can Look Bigge… Read More
2020-11-04 18:02
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Every now and then I cruise through Twitter looking for a handful of marketing tips for tradeshow exhibitors. Let’s see if there’s anything there now!
First up, TSNN gi… Read More
2020-11-02 16:23
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It was an idea that I cribbed from David Newman of Do It Marketing: grab six great podcasts (or vlogs) from the recent past, and re-post them. But I took it a step further by picking… Read More
2020-10-29 17:47
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What does it take to get 300 leads over a 3 day show? Game it out in this short video.
The post Doing the Math on Tradeshow Lead Generation: Video appeared first on TradeshowGuy… Read More
2020-10-27 17:27
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We don’t know when tradeshows will return, or what “normal” tradeshow schedules will look like.
We don’t know how many attendees will plan on going because… Read More
2020-10-26 16:16
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Can’t believe I’ve had an account at LinkedIn since April, 2006. Really. And I still wonder if I’m getting the most out of it. I’ve had a few issues with Linke… Read More
2020-10-22 18:16
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After speaking with so many presentation pros over the last six or more months, I thought it might be fun to assemble a video of “best practices” of creating a good virtua… Read More
2020-10-20 17:48
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If you’re used to going to a handful of tradeshows each year, meeting potential buyers, distributors, partners and colleagues, now that shows are off the table for the time bein… Read More
2020-10-19 16:21
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There are hundreds of thousands of event, tradeshow and conference-related jobs that have gone by the wayside, at least temporarily, while the pandemic sidelines all of those shows. B… Read More
2020-10-15 17:24
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It’s easy enough to get caught in the checklist approach to tradeshow exhibit design. This week’s quick video goes over some thoughts on how to avoid that, but still make… Read More
2020-10-13 18:09
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In March and April of this year, when tradeshow organizers realized the gravity of the pandemic and how it would be affecting upcoming shows, many of them “postponed” the… Read More
2020-10-12 16:25
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What happens when your business needs a quick pivot to survive? Not all companies have been able to do that successfully. On this week’s TradeshowGuy Monday Morning, I chat with… Read More
2020-10-09 17:41
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Hiring an exhibit house is a big task. It’s a commitment to a business relationship that, ideally, you’d like to keep in place for years. But everything must come to an en… Read More
2020-10-06 16:35
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The use of virtual tradeshow exhibits may not be exploding, although my sense is that it is increasing. Some big tradeshows have gone completely virtual for the next year or so, maybe… Read More
2020-10-05 16:01
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Yup, thought since it’s less than a month from election day here in the states, a little podcast/video blog about civic duty and so on.
The post TradeshowGuy Monday Morning… Read More
2020-10-01 19:05
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Let’s get a moment of Zen. Or maybe more than just a moment. Here are a couple of handfuls of Zen moments you can grab. This week’s Quick Hit Video:
The post The Zen… Read More
2020-09-29 17:43
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We’ve worked with Classic Exhibits for nearly a couple of decades, even before TradeshowGuy Exhibits was a thing. Which means we know the quality of their work, and their attent… Read More
2020-09-28 15:07
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For years now, we’ve heard about the dangers of social media, and how it’s used to influence and manipulate us. It would take several books and a couple of full-length mov… Read More
2020-09-24 17:24
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Are you guilty of any of these? Don’t feel bad. We’re only human, but if we know ahead of time what things to know, what to avoid and how to prepare, we can have a much be… Read More
2020-09-22 17:39
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I’ve certainly blogged about this topic before. But things change, inside your company and outside in the events and tradeshow world. So I think it behooves any tradeshow manage… Read More
2020-09-21 16:25
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I’ve had Kevin Carty of Classic Exhibits on a handful of times this year for various discussions related to dealing with the COVID Pandemic, how they’re dealing with it an… Read More
2020-09-17 17:28
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The simple act of being aware of what’s going on can transform an average exhibiting experience into a successful one. Here’s a quick video on what you things you might wa… Read More
2020-09-15 18:33
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I’m a reader and have been since an early age. I grew up on comic books, the National Lampoon and Mad Magazine, and then as a teenager moved into science fiction. Favorites incl… Read More
2020-09-14 15:59
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One of the first clients I managed to snare in my early days in the tradeshow world came when I cold-called a Portland-based company called gDiapers. It took awhile, maybe a few month… Read More
2020-09-11 18:38
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Disruption can come in many forms. I always wonder what it must have felt like to work at Blockbuster when Netflix starting mailing DVDs and then started streaming them. Talk about di… Read More
2020-09-09 17:41
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You’re familiar with a SWOT Analysis, I presume?
StrengthsWeaknessesOpportunitiesThreatsYear ago, I wrote a brief article on doing a tradeshow marketing SWOT Analysis, which… Read More
2020-09-07 15:18
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It’s not always easy to put your life into perspective when you’re caught up in the daily crazy stuff that can overwhelm you. In this episode of TradeshowGuy Monday Mornin… Read More
2020-09-03 19:54
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After viewing Exhibitor Magazine‘s latest survey data last week from the exhibitor and supply side of the tradeshow world, it got me to thinking about what exhibitors should do… Read More
2020-09-02 18:20
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It’s not a stretch to see how tradeshow exhibit manufacturers can use the same exhibit building blocks and, with a little creativity, create much-needed physical barriers, offic… Read More
2020-08-31 15:38
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In the midst of a pandemic, what’s a nationwide staffing entity to do? In this week’s TradeshowGuy Monday Morning Coffee, we find out how one agency is doing it, anyway. J… Read More
2020-08-28 18:33
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We’d all love to have great clients. But are you a great client? It goes both ways. In this short video, I take a look at the ways you can be a great client.
The post How t… Read More
2020-08-26 18:57
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I’ve been thinking about virtual events and have a few questions:
Let’s say that Organization A is going to convert their typical in-person event that normally hosts, o… Read More
2020-08-24 14:59
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It’s been several months since we caught up with John Pugh and Marcus Vahle of Share Experience, a company they launched less than a year ago near Pittsburgh on the banks of the… Read More
2020-08-21 18:42
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With tradeshow marketing on the sidelines, now is as good a time as any to brush up on your tradeshow marketing skill and knowledge. And here’s a great place to find a whole lot… Read More
2020-08-18 16:26
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It isn’t a matter of if, it’s a matter of when. And it’s possible that in some areas of the country, small meetings and corporate events are already back, or on thei… Read More
2020-08-17 16:56
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Every industry is going through changes. Some are dealing with the pandemic better than others. But one thing common to every industry is the need to create sales. On this week’… Read More
2020-08-14 17:09
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We all get the same amount of time: 24 hours a day, 365 days a year. Everybody could use a little help in managing their time. There are some tried and true tips on time management, a… Read More
2020-08-12 18:03
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What kind of question is that, anyway? How personal is your tradeshow exhibit? An exhibit should be the best representation of a brand, which is aimed at a broad market. Isn’t t… Read More
2020-08-10 15:21
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On July 24th, a relatively small tradeshow-industry event took place in Orlando, Florida. It was an attempt to show the world how tradeshows, events and conferences can successfully w… Read More
2020-08-07 19:40
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Another in a continuing series of short videos, under three minutes, that takes a look at an aspect of tradeshow marketing. This time, it’s a look at the variety of skills a goo… Read More
2020-08-05 17:58
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Yes, tradeshows are going virtual. They have been for some time, and the COVID-19 pandemic has forced many shows into the digital world that might not have done so as quickly. Just a… Read More
2020-08-03 16:18
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It seems in this day and age you jump from one Zoom call to another, from one webinar to another. And you might often be called on to host or create your own webinar or other digital… Read More
2020-07-31 16:47
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A quick look at some of the reasons that it might be time for you to finally take a serious look at tradeshow marketing:
The post 7 Signs it’s Time to Invest in Tradeshow M… Read More
2020-07-28 17:08
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Okay, that’s pretty broad. Too general. What do I mean, “what matters most.” In what? Business? Personal life? Reaching your goals, whatever they might be? Life in g… Read More
2020-07-27 15:41
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Life In A Day is a film project that invited people worldwide to submit footage of what they did on July 25, 2020. I kept seeing the hashtag trending online leading up to Saturday, so… Read More
2020-07-23 18:41
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Another quick look at an aspect of tradeshow marketing. This time it’s the inside game. What exactly is that?
The post Inside Game of Tradeshow Marketing: Video appeared fi… Read More
2020-07-21 18:06
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A few recent newsletters that have popped up in my inbox have gotten me to thinking about B2B in the age of a pandemic. The tradeshow world is virtually shut down. Conferences aren&rs&hell…Read More
2020-07-20 16:09
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What’s it like to be a tradeshow exhibit manufacturer in the age of a COVID-19 pandemic? Turns out there are a number of creative things that can be done with exhibit building b… Read More
2020-07-17 18:09
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Custom tradeshow flooring can do wonders for branding and helping you stand out. Check out this short video:
The post 4 Ways Custom Flooring Helps You Stand Out: Video appeared f… Read More
2020-07-14 17:09
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We can get caught up in an imaginary world pretty easily. Just try following the stock market as it bounces and bounces. And bounces. See your IRA value go UP. See it go down. Yes, it… Read More
2020-07-13 15:13
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Any creative endeavor requires more than just inspiration or an idea and a burst of activity. If it’s to be seen through to a successful end, the creative act must be wrapped up… Read More
2020-07-10 18:54
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Follow these four simple steps to make sure you bring solid leads back to the office after the tradeshow is done.
The post 4 Foundations of Successful Tradeshow Lead Generation:… Read More
2020-07-09 19:09
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The average tweet lives for 18 minutes. At least, that’s according to the AWeber blog, the platform that hosts my newsletter. Which means that most people never see your tweet… Read More
2020-07-07 15:06
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In speaking with industry veterans, consultants and experts, I’m starting to get the feeling that normal may not return for a long time, if ever, on the tradeshow floor.
Firs… Read More
2020-07-06 16:00
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Before we get to the insightful interview with Marlys Arnold of Exhibit Marketer’s Cafe, I test out a new Kimafun wireless microphone and explore my backyard. Because, why not?… Read More
![Can You Hack Tradeshow Success? [video]](https://cdn.blogarama.com/images/posts_thumbs_site_id/1665/166490-3271933357.w320.jpg "Can You Hack Tradeshow Success? [video]")
2020-07-03 19:00
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A TradeshowGuy Quick Hit on whether or not you can hack tradeshow success:
The post Can You Hack Tradeshow Success? [video] appeared first on TradeshowGuy Blog Read More
2020-06-30 18:54
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In numerous conversations with office managers, facility managers and safety coordinators in Oregon (and a few out of state, to be sure), it’s clear that there are not a lot of… Read More
2020-06-29 16:14
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TradeshowGuy Monday Morning Coffee is a weekly video business diary, although sometimes we veer into personal stuff. Hey, all business is personal, right? This week, I explore music a… Read More
2020-06-25 23:32
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Exhibitor Magazine just sent out a pair of reports detailing research on how tradeshow attendees view the coming return to “normalcy” for tradeshows, events and conference… Read More
2020-06-23 16:58
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Our main exhibit design and fabricator, Classic Exhibits, offers up four new galleries with what looks like a significant addition to Exhibit Design Search. Here are the four new gall… Read More
2020-06-22 15:45
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In which I catch up with Brad Kleiner of Grounded by Cedar Root to talk about transitioning during the COVID-19 Pandemic, sales training, leadership coaching and one-on-on coaching an… Read More
2020-06-18 14:38
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Chris Voss is the host of several podcasts, all of which are found on the Chris Voss Show Podcast Network. He reached out to me last week to ask me to appear with him on his show. Her… Read More
2020-06-16 14:18
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If you’ve ever been to TradeshowGuy Exhibits’ Exhibit Design Search over at TradeshowBuy.com, you know there are literally thousands of exhibits and accessories to browse… Read More
2020-06-15 15:37
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tim-patterson · TradeshowGuy Monday Morning Coffee, June 15, 2020: #BlackLivesMatter
Black Lives Matter
The post TradeshowGuy Monday Morning Coffee, June 15, 2020: #Bla… Read More
2020-06-12 19:13
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Yes, tradeshow marketing takes more than five days. Of course it does! It’s an ongoing process that keeps tradeshow managers up at night, especially when shows are impending. So… Read More
2020-06-08 15:43
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I connected with Micheal and Gail a decade ago when they made their first appearance at Natural Products Expo West. They’ve been back every year, using the national show as a wa… Read More
2020-06-03 22:56
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Some of your employees may not be worried about the coronavirus COVID-19, and others may be experiencing high anxiety. It’s not predictable, but it is important is to be able to… Read More
2020-06-01 15:29
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What is the future of tradeshows, events and conferences? While most people in the industry I speak with think things will (mostly) get back to normal at some point, that may still be… Read More
2020-05-28 18:40
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Zoom is ubiquitous. So much so that I’ve even been reading lately about “Zoom fatigue.” So many Zoom meetings!
But what’s a person to do? Many offices are c… Read More
2020-05-25 15:43
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A short week. A holiday. A quick check-in. How’s your week going?
tim-patterson · TradeshowGuy Monday Morning Coffee, May 25, 2020: Quaranteenage Wasteland
Mentio… Read More
2020-05-19 19:43
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I thought it might be fun to see what people have gravitated to on this blog when it comes to the weekly vlog/podcast I do under the title TradeshowGuy Monday Morning Coffee. The podc… Read More
2020-05-18 15:50
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The event and tradeshow industry is on hiatus and no one knows for sure when or how it will return. It’s the same with the music industry. Concert tours have been postponed or c… Read More
2020-05-14 23:46
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In the past few weeks, new stories have popped up on the New York Times, Reuters, National Geographic, and others about the COVID-19 Pandemic affecting the feasibility of an open offi… Read More
2020-05-11 16:09
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What day is it? Are you counting how many days since you’ve been on shelter-at-home protocols? Or are you in a state that has abandoned all attempts to limit the spread of COVID… Read More
2020-05-07 18:23
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Now, we can certainly agree that a lot of activities can pump up your lead generation numbers. But when it comes to things that are (almost) foolproof, here are the top five that come… Read More
2020-05-04 15:26
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Here on Star Wars Day (May the Fourth be With You!) I spend a few moments on discussing working from home, and how things have changed – and haven’t – in the COVID-1… Read More
2020-04-28 17:48
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Working from home these days, but still having to attend virtual meetings? Been there, done that. In fact, I’ve used Zoom to record interviews for my vlog/podcast for nearly fou… Read More
2020-04-27 16:50
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We’re all in a quandary: what to do to work our way through the Coronavirus COVID-19 Pandemic and still work with clients in a meaningful way. For this week’s TradeshowGuy… Read More
2020-04-23 22:21
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WFH. Stay at home. Shelter at home. Essential businesses only. Restaurants closed. Event industry shuttered.
Are you staying in touch with your clients? Are you doing any outreach… Read More
2020-04-20 15:40
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The Coronavirus COVID-19 pandemic is monkey-wrenching so many things, it’s hard to keep track. One of the challenges that some people might face could include having to deal wit… Read More
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