2017-07-24 18:06
I sat down with Jay Tokosch of Core-Apps on this week’s TradeshowGuy Monday Morning Coffee. Jay’s been in the industry for about eight years, and is CEO of Core-Apps, which creat… Read More
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tips and information to make your tradeshow marketing a whopping success. Podcast, video, client profiles, articles, fun, free e-books, monthly tradeshow marketing newsletter - and more
2017-07-20 13:06
No doubt there are over a million tradeshow blogs dedicated to just the single topic of tradeshow marketing, wouldn’t you say? More? Less? No matter how you add them up, it seems like… Read More
2017-07-18 14:51
Never done tradeshow marketing before, but wonder if it’s something to finally seriously consider? Let’s take a look at seven signs you might recognize in your business that coul… Read More
2017-07-17 17:14
TradeshowGuy Tim Patterson on his weekly podcast, looks at how to get out of a creative slump, whether it’s writer’s block or some other creative endeavor, using brainstorming an… Read More
2017-07-11 13:26
What does it take for great tradeshow lead generation? Success comes mainly from paying attention to details. For instance, you probably made the effort at your last tradeshow to either scan… Read More
2017-07-10 17:30
On this morning’s TradeshowGuy Monday Morning Coffee, a quick romp through time management and time blocking and how it can help bring a little structure to your day. Also, some of the… Read More
2017-07-06 20:50
It’s a good question: what does a tradeshow manager do? And frankly, you can come at this question from a few angles.
For instance, is the tradeshow manager (or coordinator, or project… Read More
2017-07-04 12:37
Here on the USA’s Fourth of July Independence Day, let’s let freedom ring and celebrate in the tradeshow world.
No matter your political, economic or social stripes, I have no do… Read More
2017-07-03 17:17
A review and commentary on IFT 2017, the International Food Technologists show in Las Vegas in late June. Also, what to do and what NOT to do in a tradeshow booth, as seen at IFT! And, one g… Read More
2017-06-29 23:05
I had the pleasure to attend the International Food Technologists 2017 show in Las Vegas this week, thanks to our client Meduri Farms, who set up their 20×20 custom island booth for th… Read More
2017-06-26 15:37
I’m in Las Vegas for the IFT 2017 show (that’s the International Food Technologists), and I spend a few minutes discussing how I approach walking the floor of the show. Also, a q… Read More
2017-06-22 22:53
When I was a kid, my basketball coach used to tell me to follow through on shooting free throws and making basic passes. When I started playing golf, the instructor told me to be sure to fol… Read More
2017-06-19 17:33
I take a look at blogging: what it takes, why to do it, how it works, what kinds of content you can use, and a little commentary on how it’s worked for me at TradeshowGuyBlog.com.
Th… Read More
2017-06-16 19:25
When’s the last time you searched for #tradeshow tweets on Twitter? Let’s have a little fun and see what people are tweeting about:
The power of socializing at a tradeshow:
&ldq&hell…Read More
2017-06-12 17:27
TradeshowGuy Tim Patterson discusses the philosophy and application of continuing education for person and professional reasons. What does it take to be a lifelong learner? Take a look:
Th… Read More
2017-06-09 18:32
When it comes to assembling a list of what it takes to be a tradeshow road warrior, there’s nothing like tripping around the web to see what other people say, right? I travel a handful… Read More
2017-06-07 00:21
Well, actually, you can probably narrow it down to the one most important reason to exhibit at a tradeshow: to build your business! To grow! To see your bottom line increase!
Sure, but in a… Read More
2017-06-05 17:49
Exhibit renting vs. exhibit purchase: which makes more sense? There’s no one answer, and often there’s not a clear answer. But I spoke to Mel White, VP of Marketing and Business… Read More
2017-06-01 13:58
“Self-education is, I firmly believe, the only kind of education there is.”
― Isaac Asimov
There are countless books written about how you can do something better, whe… Read More
2017-05-30 22:42
Many companies I work with are in the process of increasing the size of their booth, is that the right move for you? Perhaps downsizing is a better choice. So what comes into play when you c… Read More
2017-05-29 17:44
it’s a holiday, but hey, I’m still in front of the camera and microphone for TradeshowGuy Monday Morning Coffee! A quick look at Memorial Day, unpacking the new 50th anniversary… Read More
2017-05-25 22:00
As an exhibitor, one of the prime directives you have is to deliver the goods to your tradeshow visitors. So what exactly are your visitors looking for? Let’s go over the shortlist:
Th… Read More
2017-05-23 23:59
Well, these might not be actual tradeshow marketing secrets, simply because by its very definition, a secret is something that is not well known. The following items are fairly well known an… Read More
2017-05-22 17:17
What does it take to create better focus? I take a look at a few things that work for me, and a few more that might work if I used them. Also, a quick recap of the Sunday adventure where, th… Read More
2017-05-17 21:38
Frankly, I don’t know that much about tradeshow giveaways. I tend to leave that to the people I know who have been doing it for years. Maybe it’s easy to pick something out of a… Read More
2017-05-15 20:33
Monday afternoon and I thought I’d have a little fun unpacking a cool thing from Cairn.
The post TradeshowGuy Monday Afternoon Coffee: Facebook Live appeared first on Tradeshow Guy B… Read More
![TradeshowGuy Monday Morning Coffee, May 15, 2017 [video Replay & Podcast]](https://cdn.blogarama.com/images/posts_thumbs_site_id/1665/166490-3413373559.w320.jpg "TradeshowGuy Monday Morning Coffee, May 15, 2017 [video Replay & Podcast]")
2017-05-15 18:35
Dale Obrochta joins me today for a wide-ranging discussion of tradeshow marketing, focusing on how to draw a crowd at a tradeshow booth, and once you do that, what you do with it! Dale and I… Read More
2017-05-12 19:57
So you wanna create social media buzz before the tradeshow but aren’t sure exactly how to pull it off? Of course there are dozens of strategies and tactics that will raise your profile… Read More
2017-05-10 21:25
If you’re standing at the edge of your tradeshow booth ready to engage with a visitor, remember that as try you qualify him or her, you’re really trying to find the prospect&rsqu&hell…Read More
![TradeshowGuy Monday Morning Coffee, May 8, 2017 [video Replay And Podcast]](https://cdn.blogarama.com/images/posts_thumbs_site_id/1665/166490-2271676747.w320.jpg "TradeshowGuy Monday Morning Coffee, May 8, 2017 [video Replay And Podcast]")
2017-05-08 17:21
As I sat down to write today’s TradeshowGuy Monday Morning Coffee, I realized that much of the business we’ve done this year at TradeshowGuy Exhibits has been repeat business: ne… Read More
2017-05-05 22:45
Video monitors are ubiquitous at tradeshows as exhibitors by the thousands display video in their exhibiting space. But is any of it making an impact?
Video crafted for in-booth display is d… Read More
2017-05-03 22:48
In case you hadn’t noticed social media video is exploding, driving traffic and eyeballs both on and offline. So it makes sense to strongly consider making video a part of your tradesh… Read More
![TradeshowGuy Monday Morning Coffee: May 1, 2017: John Halvorson Interview [video And Podcast]](https://cdn.blogarama.com/images/posts_thumbs_site_id/1665/166490-2684248419.w320.jpg "TradeshowGuy Monday Morning Coffee: May 1, 2017: John Halvorson Interview [video And Podcast]")
2017-05-01 17:40
Yes, I tried to play back the recorded interview on Facebook but for whatever reason it wasn’t working. Still more research and practicing to make it work. But in the meantime, all the… Read More
2017-04-26 16:06
Can a single exhibit called Gravitee really be a game-changer when it comes to exhibit design aimed at flexibility and being user-friendly?
Let’s take a look:
“If you’re ti… Read More
2017-04-25 23:57
Planning on putting more focus on using Instagram at your next tradeshow or event? Congratulations. After all, it’s one of the most popular social media platforms out there with more t… Read More
![TradeshowGuy Monday Morning Coffee: April 24, 2017 [Video And Podcast Replay]](https://cdn.blogarama.com/images/posts_thumbs_site_id/1665/166490-3724534462.w320.jpg "TradeshowGuy Monday Morning Coffee: April 24, 2017 [Video And Podcast Replay]")
2017-04-24 17:10
On this week’s TradeshowGuy Monday Morning Podcast, I go over the various things that you will encounter while trying to learn a new skill. I also look at a number of ways to keep peop… Read More
2017-04-21 14:04
“Does your tradeshow exhibit evoke emotion in the mind of a visitor?” might be a funny question. The better question might be: “HOW and WHAT emotion does your tradeshow exh… Read More
2017-04-19 19:36
I’ve never attended the SIA Snow Show but I think I should someday, for two reasons. Number One: I’m a ski bum. Number Two: uh, see reason number one. Oh, and that’s right… Read More
![TradeshowGuy Monday Morning Coffee, April 17, 2017 [video Replay And Podcast]](https://cdn.blogarama.com/images/posts_thumbs_site_id/1665/166490-2764420930.w320.jpg "TradeshowGuy Monday Morning Coffee, April 17, 2017 [video Replay And Podcast]")
2017-04-17 17:45
In this week’s TradeshowGuy Monday Morning Coffee, I share the various apps on my phone and laptop that I use in daily business work.
Apps and software mentioned include:
Dropbox
Carb… Read More
2017-04-12 21:54
The natural inclination for most exhibitors is to get the most money out of their booth, so it’s important to consider ways to update that tradeshow exhibit. What options do you have?… Read More
![TradeshowGuy Monday Morning Coffee: April 10, 2017 [video Replay & Podcast]](https://cdn.blogarama.com/images/posts_thumbs_site_id/1665/166490-1438563991.w320.jpg "TradeshowGuy Monday Morning Coffee: April 10, 2017 [video Replay & Podcast]")
2017-04-10 18:12
Finally, it’s official. We’ve turned this into a podcast. Yeah, I know it’s already a vlog (I’ll never get used to that word!), but now you can subscribe to the audio… Read More
2017-04-06 23:52
How do you create tradeshow buzz? You know the one: the exhibit that keeps getting talked about. Don’t you want to be that exhibit? Don’t you want to be working at that one… Read More
2017-04-03 17:29
On today’s TradeshowGuy Monday Morning Coffee, I look at daily routines. What’s yours? Do you have one? Should you have one? Take a look/listen:
And as for today’s One Goo… Read More
2017-03-30 22:47
When you are going out on a date, my guess is you dress up. If you’re a guy, you’ll put on some nice clothes, fuss with your hair a bit, brush your teeth and maybe put on a dab o… Read More
2017-03-27 17:06
Systems and processes are important to your success in any project. No matter whether its sales, project management, or processing paychecks, you need a system that works for you. In this vl… Read More
2017-03-22 22:57
What’s the truth about your tradeshow appearance? Did you get as many visitors as you think you did? Was your product launch as successful as you felt it was? Was your staff as helpful… Read More
2017-03-20 17:41
Walking the floor of the Natural Products Expo West show in Anaheim, one is overwhelmed by the sheer number of tradeshow exhibitors and visitors. According to New Hope, the organization that… Read More
2017-03-20 17:07
In this First Day of Spring vlog, I discuss skiing in the rain and sun on the same weekend, listening to podcasts by Peter Shankman and Chris Ducker, and the logistics of shipping your trade… Read More
2017-03-13 18:06
Long days on your feet. Snacking on tasty samples from one side of Anaheim Convention Center to the other. Setting up tradeshow exhibits. Tens of thousands of industry people checking out pr… Read More
2017-03-13 17:47
it was a good Natural Products Expo West 2017 for all of us here at TradeshowGuy Exhibits! We welcomed three new clients at the show: Dave’s Killer Bread/Alpine Valley Bread, Schmidt&r&hell…Read More
2017-03-09 15:13
All this talk and angst about ‘repeal and replace!’ Yet it happens all the time in the tradeshow world. Yesterday I walked the floor of the Natural Products Expo West show in Ana… Read More
2017-03-06 18:36
On this week’s coffee, I spend some time going over the question of asking better questions. If we learn to ask better questions, we’ll get better information. So what does it ta… Read More
2017-03-03 21:58
As a kid, I was pretty shy. In junior high school, it was an ongoing goal of mine to NOT stand out in the crowd but to blend in. Which made it pretty odd that one day while clothes shopping… Read More
2017-03-02 13:10
When it comes to sales, you are in charge. Nothing happens in a business until a sale happens. Without the sale, nobody in the company is asked to build or provide anything to a client. Nobo… Read More
2017-02-28 23:50
Seriously, isn’t that an absurd question to ask about tradeshow marketing: are you Hendrix or Hemingway?
Or maybe not. Let’s have a little fun for a moment.
Picture Jimi Hendrix… Read More
2017-02-28 00:47
Had a great chat with Ashley Blalock of the Ashley Avery Agency in NYC, an agency that provides models and spokespersons for tradeshow exhibitors. It was a fun and informative chat – c… Read More
2017-02-24 00:58
Huh? Don’t sell at the tradeshow? Isn’t that why you’re there – to take names kick ass? Sure, you won’t get an argument from me.
However, let’s take a loo… Read More
2017-02-22 12:46
“Outside the box.” Should you be thinking about your tradeshow marketing using an outside-the-box approach?
Well, that depends. If you can come up with an unusual way to draw cro… Read More
2017-02-20 18:27
List-making! In this episode of the TradeshowGuy Monday Morning Coffee, I take a look at the top 7 things I like about being a tradeshow exhibit project manager and owner of TradeshowGuy Exh… Read More
2017-02-16 01:09
What are your tradeshow marketing goals? It may seem an obvious question. But it bears some attention before schlepping off to the show, setting up and accosting attendees.
Each show is diff… Read More
2017-02-14 00:32
Check out the Monday, February 13, 2017 edition of the TradeshowGuy Monday Morning Coffee, where I go over organization, accountability and structure. And a short list from Richard Larsen of… Read More
2017-02-12 22:28
There are hundreds of styles and types of exhibits at tradeshows, but in my estimation you can reduce them to just a handful of ‘kinds’ of exhibits. Do you recognize these?
Super… Read More
2017-02-08 21:29
Why should you read this before you attend a tradeshow?
First, let’s assume you’ve never been to a quality industry show that’s packed full of exhibitors and attendees. Oh… Read More
2017-02-06 20:51
On this morning’s TradeshowGuy Monday Morning Coffee – the Bob Marley Birthday Show – we discuss lead generation as it pertains to TradeshowGuy Exhibits (and maybe your com… Read More
2017-02-01 14:46
Time for another list – this one is called 7 tradeshow exhibit “must-haves” and it’s pretty simple. What 7 things (items, people, plans) are essential to making your… Read More
2017-01-30 20:00
On this week’s TradeshowGuy Monday Morning Coffee, I ramble on for awhile about business, podcasting, new projects, the makeover of TradeshowGuyExhibits.com tradeshow logistics and of… Read More
2017-01-27 22:26
The Beginning
What is the state of the TradeshowGuy Blog in 2017?
This blog started in December of 2008 with a podcast interview with Magic Seth. Since then, there have been 600+ posts that… Read More
2017-01-23 19:43
On this week’s TradeshowGuy Monday Morning Coffee, I had a chance to sit down with Mike Duseberg or Magic Means Business:
Mike has put together a couple of nice things for viewers tha… Read More
2017-01-20 22:26
More than two-thirds of exhibitors do not have a solid plan in place and end up making mistakes at the tradeshow as they exhibit.
In fact, not having an organized, comprehensive plan is one… Read More
2017-01-19 00:18
We all have stories – narratives that we can use to let people know who we are and what we stand for.
In the recent US presidential election, it was truly a battle of narratives. One s… Read More
2017-01-16 18:26
On this TradeshowGuy Monday Morning Coffee, I discuss the various tools I use to keep the business humming. Email marketing, CRM, devices, etc.
Today’s GOOD THING: Timothy Ferriss&rsq&hell…Read More
2017-01-13 20:23
Yes, it’s upon us – 2017 – have you planned your new year tradeshow schedule? Chances are you’re at least planning a few months into the new year, but have you detail… Read More
2017-01-12 00:25
Tradeshow numbers rattle around my brain. It’s just part of the scene, man.
For instance, when someone asks how much exhibits costs, I whip out this factoid: industry averages for a cu… Read More
2017-01-09 18:48
In this TradeshowGuy Monday Morning Coffee, we take a look at how graphics do a lot of work in your tradeshow exhibit. You can get on our notification list at TradeshowGuyWebinars.com.
Toda… Read More
2017-01-05 01:19
As much as I love Jeffrey Gitomer’s sales training (along with books, speeches, podcasts and more), I wasn’t sure where he’d come down on the idea of using tradeshows as a… Read More
2017-01-04 01:16
Hey, it’s time to do another wrap up of tradeshow exhibit design and promotion ideas. Let’s take a swing around the internet, shall we?
First, we stop at FitSmallBusiness.com for… Read More
2017-01-02 17:46
Welcome to 2017! Here’s the first TradeshowGuy Monday Morning Coffee from January 2, 2017. Technical misconnections aside, it’s a humble start to the now-weekly vlog. Subscribe a… Read More
2016-12-30 23:33
A new tradeshow exhibit is great! It shows off a new look for your company. Visitors will see you’ve upgrade which is a clear signal that your company is doing well and wants to show o… Read More
2016-12-17 00:39
It may be obvious, but tradeshows bring buyers to your booth. Often, as exhibitors, we’re so focused on presenting a cohesive message, making sure our staffers are on top of things, ke… Read More
2016-12-15 01:47
In our webinar How Fabric Graphics Changed the Tradeshow World, Dave Brown of Optima Graphics and I discussed myriad topics regarding tradeshow graphics. We looked at new trends in materials… Read More
2016-12-13 13:29
If you’re a regular reader of this blog, you know I produced a podcast for years back in the Golden Days of Podcasting. Actually, it happened starting before podcasts were a thing, mai… Read More
2016-12-09 22:13
Do you want to take better tradeshow exhibit photos? Or are you satisfied with quick smartphone photos of your booth?
Learn to take better tradehow exhibit photos!It all depends on what you… Read More
2016-12-06 00:00
I love webinars.
No wait, I hate webinars.
I’ve attended so many webinars over the years that it’s easy to come away with both feelings: love and hate. Hate when you spend an hou… Read More
2016-12-01 23:42
Of course you’re busy at the tradeshow, but make time to check out your competitors’ tradeshow booths. You’ll learn useful stuff! Here are ten things to look for:
New prod… Read More
2016-11-29 23:30
My oldest son is a millennial. Born in 1992, he’s toward the end of the age range, which to marketers are those born between 1980 and 1996. So as we slip into 2017, the oldest of the m… Read More
2016-11-28 13:30
There are three phases to getting people to talk about your tradeshow exhibit. First, you’d love to get them talking about it before the show. Second, you want them talking about the e… Read More
2016-11-26 20:09
Tradeshow Infographics, like any infographic, serve a very useful purpose. They give you a way to visually digest information that might otherwise be a little more difficult to grasp or unde… Read More
2016-11-16 22:25
Secrets to tradeshow success? There’s no secret! It’s all out in the open. Actually, it’s all lurking online somewhere. Just for fun, I plugged the search term “trade… Read More
2016-11-14 22:27
Or: How to Build Anticipation for Your Tradeshow Appearance
When I was just a mere 22 years old, the very first Star Wars movie came out. This was back when we would watch it, go buy another… Read More
2016-11-08 20:09
I love a good discussion where I come away with more information than I had at the beginning. That’s what happened with the 20-minute webinar discussion I had with Dave Beck of Foundry… Read More
2016-11-07 23:40
Some Mondays are definitely better than others. After a long bike ride this afternoon, I came back to the office to an email alerting me to the finally-published interview I did earlier this… Read More
2016-11-04 12:24
The good folks over at Eventbrite offered to share their findings and infographic in how online talk and chatter can impact events. By analyzing tweets from over 60 events, they took the dat… Read More
2016-11-03 20:34
Stage One: Don’t we have a show coming up in, oh, a few months?
This is the stage where you KNOW you have a show coming up, but you haven’t confirmed dates, haven’t confirm… Read More
2016-10-26 23:22
I get this question frequently in its many forms: how much should a tradeshow exhibit cost? How much can I expect to pay for a new tradeshow exhibit? What is the price range for a new trades… Read More
2016-10-24 18:10
Our online tradeshow Exhibit Design Search is a live and active entity with changes afoot frequently. We thought it was worth taking some time to point out some recent updates to the service… Read More
2016-10-18 19:13
Want some great tradeshow lead generation ideas? Well, sure, don’t we all? A quick online search found quite a few ways to skin the cat, as it were.
First, let’s start with Skyli… Read More
2016-10-13 21:34
Tradeshow record keeping. Yikes! Who wants to keep track of everything.
Record keeping is one of those things that most of us wish we didn’t have to do, – we know it’s tedi… Read More
2016-10-12 23:10
What’s in your tradeshow tool kit?
As tradeshow veterans, you probably have your go-to list of ‘don’t forget’ items. So I thought it would be fun to check around and… Read More
2016-10-07 18:29
Sometimes I get tradeshow exhibiting questions. Well, frankly, I get a lot of questions. Some of them are even about tradeshow marketing! It’s worth seeing what people are asking, as w… Read More
2016-10-04 23:16
It used to be that I liked to buy the new things without a whole lot of thought. If I could afford it, I’d get it. New camera, bicycle, car, album, phone, appliance, whatever. But thes… Read More
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