2016-09-16 15:01
We couldn’t have asked for better weather as we set sail for international waters on Jacksonville’s own Victory Casino Cruise. We arrived at work last Friday to be gree… Read More
Blog Directory > Design Blogs > Visual Design Blogs > Station Four's insights on marketing strategy, web visual-design Blog >
Station Four's Insights On Marketing Strategy, Web Blog
blog.stationfour.com
Tags:
web design
tying marketing strategy
amount seo retainers
lean consortium
site narrative
campaign
narrative web
fixed amount
successful marketing
connecting digital strategy
News and musings on web design and development | Station Four: A Digital Agency
2016-08-29 09:00
A well-known real estate company in NE Florida and Southern Georgia came to S4 to explore a large-scale social media initiative for their 50th Anniversary celebration. The company’s ma… Read More
2016-07-29 10:36
Lots of SEO agencies charge clients for upfront activities, then slap on a monthly fee for “ongoing search engine optimization.” Yet they provide little value – often not e… Read More
2016-07-29 10:15
At S4, we’ve been rolling out a new approach to web design and marketing that increases the value of our client’s digital offerings over time. We call it Continuous Improvement (… Read More
2016-07-25 14:23
This is the third article in a series called “Narrative Web Design,” which explores how narratives tie strategy to execution in a web project. To read the first article… Read More
2016-06-07 14:34
This is the second article in a series called “Narrative Design,” which explores how creating narratives ties strategic direction to execution in a web design project. To re… Read More
2016-05-26 14:22
You might have heard rumors that the Internet heralded some sort of revolution, and that the marketing funnel is dead. While that might be overstating the case, we’re definitely not in… Read More
2016-05-09 14:14
Accurately transmitting and translating insights derived during the ‘strategy’ portion of a web design project is crucial. Without it, effort is wasted and results suffer.&n&hell…Read More
2016-04-18 15:15
In order to really start a conversation about audience research, I need to start at thirty thousand feet with this marketing idea: Marketing is about building. It’s about building… Read More
2016-04-04 15:30
Do manufacturers and custom software developers share common methodology? Station Four thinks so. Lean practices may have arisen through the manufacturing sector, but with the need for many… Read More
2016-03-24 15:42
User Experience (UX) testing has a reputation for being time consuming and expensive. This is probably because most hear “user testing” and think about men and women in whit… Read More
2016-03-24 15:42
User Experience (UX) testing has a reputation for being time consuming and expensive. This is probably because most hear “user testing” and think about men and women in whit… Read More
2016-03-14 17:34
Great content is invisible. I’ll explain. Great content does a lot of things: informs, solves, reflects, rallies, seduces, entertains, but what it never does is call attention to its o… Read More
2016-03-03 13:00
Last week Google began rolling out its latest push for a better mobile web experience for all, the AMP project. AMP (Accelerated Mobile Pages) is an open-source initiative between high-profi… Read More
2016-02-29 13:46
Tell me if you’ve seen this before: Your company knows that a piece of software is the solution to a business-problem. You have everyone in the room who needs to be there —Team l… Read More
2016-02-29 13:46
Tell me if you’ve seen this before: Your company knows that a piece of software is the solution to a business-problem. You have everyone in the room who needs to be there —Team l… Read More
2016-02-26 13:30
Station Four was recognized by the University of Florida as the 9th fastest-growing company owned or run by Gator alumni. The recognition is part of the University’s 2nd annual Gator10… Read More
2016-02-23 19:41
Today, I want to discuss the challenge of project estimation in software development by looking at some of the main problems that come from the practice, and then suggest a better solution… Read More
2016-02-22 21:25
A big change to the search engine results page on Google has been confirmed this week. Traditionally, Google has displayed paid ads in two locations on the desktop view: above organic search… Read More
2016-02-22 21:25
A big change to the search engine results page on Google has been confirmed this week. Traditionally, Google has displayed paid ads in two locations on the desktop view: above organic search… Read More
2016-02-15 14:00
It’s not a secret: creating valuable content increases organic traffic and online engagement. Done right, it’s also a low cost way for a nonprofit or marketing teams with small b… Read More
2016-02-08 21:16
When it comes to client/agency relationships under account-based models, there’s often a moment where a contract is signed and both parties are “in.” It has benefits for su… Read More
2016-02-01 13:30
In recent years we’ve had the opportunity to work closely with some of the fastest growing franchise organizations in the nation – Firehouse Subs, Bricks 4 Kidz, Brightway Insura… Read More
2016-02-01 13:30
In recent years we’ve had the opportunity to work closely with some of the fastest growing franchise organizations in the nation – Firehouse Subs, Bricks 4 Kidz, Brightway Insura… Read More
2016-01-05 16:15
In middle of last year, the US Peace Corps in Morocco developed a program to help improve secondary education in the country by creating an online publishing platform for Moroccan youth… Read More
2015-12-16 15:19
Many small and midsize business have not done formal planning in setting marketing budgets. This is often problematic when creating a marketing strategy and plan. Planning allocation of fini… Read More
2015-12-04 13:48
Dot-com bubble burst aside, something really frustrating happened between the rise of Google in the early 2000s and sometime in early 2011: useful web content took a back seat to search engi… Read More
2015-10-30 08:30
To all the web designers out there.
The post Happy Horrors From S4 appeared first on S4 Blog Read More
2015-09-30 15:29
The Always Summer Poster Show is an event put on by Jacksonville’s AIGA chapter. The idea behind the show is to select a song relevant to the summer and create a poster for it. Corey K… Read More
2015-09-17 10:00
Search marketers’ use of ranking reports and metrics have, since way back in 2008, fallen sharply out of favor. Early objections to using them to measure organic search success we… Read More
2015-09-10 16:57
Over the summer our creative team set up a challenge to make something inspired by each decade, from the 1920’s to today. Each creative team chose a decade or two, created th… Read More
2015-09-02 14:30
Building a bold digital platform for hundreds or even dozens of franchise locations across the globe is complex on its own. It’s even harder to make each one highly visible and accessi… Read More
2015-09-02 14:30
Building a bold digital platform for hundreds or even dozens of franchise locations across the globe is complex on its own. It’s even harder to make each one highly visible and accessi… Read More
2015-09-01 18:34
Station Four’s Digital Strategist, Michael Turner, was invited to present at the Nonprofit Center of Northeast Florida this week. His talk, titled “A Strategic Primer for Organic… Read More
2015-08-25 00:00
S4 has never been big on titles. Since the early days, the title “Senior” has been intentionally sidelined. Instead, creatives hold a job description based on what they do: desig… Read More
2006-06-07 11:16
Many small and midsize business have not done formal planning in setting marketing budgets. This is often problematic when creating a marketing strategy and plan. Planning allocation of fini… Read More
2006-06-07 11:16
The Station Four team is excited to welcome its newest MVP and VP of Digital Strategy—Michael Turner. Michael is no newcomer to the industry with 20+ years of combined online and offli… Read More
2006-06-07 11:16
Station Four is proud to welcome VP of Business Strategy Dan Croft to our growing team! Dan ensures over 20 years of experience in strategic marketing management and will be in charge of acc… Read More
2006-06-07 11:16
Congrats to S4 partner Chris Lahey and his wife Sarah on the birth of their adorable son Maxwell Moon Lahey on Janurary 19th 2014. We wish them both the best and have already purchased &ldqu&hell…Read More
2006-06-07 11:16
With 2013 shortly coming to a close, Station Four is proud to announce David Stuart, Justin Lasher and Brett Liotta as the newest members of the S4 team! Justin and Brett will be joining S4… Read More
Subscribe to Station Four's Insights On Marketing Strategy, Web
Get updates delivered right to your inbox!