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Value Proposition and The New Customer Journey

You might have heard rumors that the Internet heralded some sort of revolution, and that the marketing funnel is dead. While that might be overstating the case, we’re definitely not in Kansas anymore. Once upon a time, the task of a marketer was simply to nudge prospects through the various stages of acquisition, guiding them […]

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This post first appeared on Station Four's Insights On Marketing Strategy, Web, please read the originial post: here

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Value Proposition and The New Customer Journey

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